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Ever feel overwhelmed with marketing? Struggling to keep up with content strategy and creation? What if you had your very own team of marketing and creative assistants, right at your fingertips? That’s contentAIgent.net Created to take that burden off of the marketing managers who wear far too many hats. If you’re in the Trades & Home Services and could really use an expanded marketing team, check it out!! #AImarketing #contentmarketing #SaaS

LLR Partners recently wrote a blog about how to staff the marketing function, specifically Inhouse vs. Marketing Agency and which of these produces the highest ROI. Mike Hicks, CMO of Appspace (an LLR portfolio company) made some excellent points. He shared, "Start by reviewing organizational goals and considering which functions are most strategically important to meeting them." Agreed! However, those needs change over time. My colleague, Jen Marino, and I loved this topic and took a moment to evaluate each point in Mike's blog and offer some alternative perspectives. Take a look! #outsourcedmarketing #inhousemarketing

Effective Fintech and SaaS Marketing for Small and Midsize Businesses: Channels and Indirect Strategies What are the best methods to marketing fintech, SAAS solutions to small and midsize businesses? Include the best channel partners and indirect methodologies. https://lnkd.in/gXZA4HmZ

SaaS marketing is a whole different ball game. Marketing in SaaS is about producing content, generating leads, and turning them into customers. And how do you do that? 1. Focus on the customer 2. Make content the center of gravity 3. Become a thought leader 4. Build a solid SEO strategy 5. Personalize your website 6. Leverage video marketing 7. Optimize your pricing strategy 8. Use SaaS metrics The sooner you identify these factors, the sooner your SaaS product will grow and gain traction. So, if you’ve been struggling to market your SaaS product, take a step back and analyze these factors. Your customers will thank you for it.

🔥 One mistake that makes your SaaS company not realizing your full potential. 🔥 🌐 In the world of software, the battle for attention is fierce. 💔 You can spend loads on ads and SEO and still not get the results you're after. ❌ If you lack a great content marketing strategy, you will lose potential clients. 💑 Because they won't have a chance to understand WHY you're a match made in heaven. 💡 Explaining the value of your SaaS solution is complex. Customers need to understand how it solves their problems. 💬 Content marketing allows you to create meaningful connections with your target audience. 🧠 Educate your prospects and customers about the benefits of your software. 🤯 And make them aware of their pain points. 🎯 High-quality content attracts leads who are genuinely interested in your software, boosting conversion rates. 📊 As well as improving the results you get from SEO and ad activities. 🔥 Write the story of your company now, or keep looking at how your marketing budgets are burning. 📞�� Want to stop the fire from growing? Let's connect!

Most SMB marketing teams rely on specialist partners. But while outsourcing can definitely help, there are some things that should always be done in-house. Here’s a quick run down of what to outsource, what to keep in-house and how to get the best from your specialist partners. https://bit.ly/45pGT7I #OutsourcingInMarketing #SMBMarketing #InHouseMarketing #MarketingCollaboration #BusinessGrowth

You’ve heard of SaaS, but have you heard of MaaS? "Marketing as a Service" is gaining momentum, and for good reason. It's a strategic move that empowers businesses to achieve more with less. Here's a glimpse into some compelling insights from Forbes: 🔸 Save Money: In a world where efficiency matters, MaaS offers a cost-effective alternative. You pay for precisely what you need, eliminating the overhead tied to full-time employees. 🔸 Access Top Talent: MaaS introduces you to a wealth of specialized expertise. Marketing agencies house seasoned professionals who are masters of their domains. 🔸 Be Flexible: Market dynamics are anything but static. The agility to scale your marketing efforts based on demand is invaluable in today's unpredictable landscape. 🔸 Boost Productivity: Delegating routine and specialized marketing tasks to external experts frees up your in-house team to focus on strategic imperatives. 🔸 Get Fresh Ideas: An external agency injects fresh, unbiased perspectives into your marketing strategy. Discover more about the transformative power of MaaS below💡📈 #MarketingTransformation #MaaSInnovation #ForbesInsights https://lnkd.in/gHwzrFAu

The holiday season is an exciting time and it also presents a golden opportunity for businesses to connect with their consumers while boosting their presence in the digital space. Having a tailored content calendar managed by skilled marketing virtual assistants can be the solution business owners are looking for to have a successful holiday marketing campaign. Click here to read the full blog: https://lnkd.in/ghSdnXTc #virtualassistantservices  #VA #virtualassistants #businessowner #Virtudesk #outsourcing #contentmarketing #holidaycontent

How do you improve your SAAS landing page? To start, we’d probably want to find out: What conversion goal are we looking to achieve with our landing page? A. Leads, B. Sales, or C. Retention we can take a look at the 4P’s of persuasive landing page design: 1. Promise What’s in it for the users? What sort of transformation are we promising in their lives? 2. Picture How will we give it to them? How do we get them from point A to B? What’s the step-by-step process? What benefits can they get? 3. Proof Does it work? What do others have to say about it? Is it backed by credible experts or marks of authentication? How likely are we to succeed? 4. Push How can they get it? What’s the next step? Afterward, it becomes a matter of how easy or convenient it is to attain and how clearly the information or message is being delivered. That’s when we’ll want to check in on our page’s usability and web accessibility. P.S. If you're a SAAS startup and want to level up your business with copywriting. just DM me "SAAS" and book a free call now