Douglas’ Post

more than impressed with everything COSMOPROF does year after year to help maintain the integrity in the Professional Beauty Industry #manufacturing #wholesalesuppliers #professionalbeauty #beautybusiness #beautyindustry #wholesale #esthetician #spabusiness #specialty #prestige #luxurygifts  #wholesaler  #businessideas #newproducts #distributorswanted #distributors

Back from Cosmoprof Worldwide Bologna, I’m propelled by the depth and diversity of insights from "The Extreme Makeover of American Beauty Retail". The dialogue between industry leaders shed light on critical trends shaping our sector, offering tangible takeaways for brands like Cosmed Cosmeceuticals. Here are my key takeaways from the event's enlightening sessions: ✔️ The Power of Presence: Moderated by John Cafarelli, a compelling statistic was shared—87% of consumers still favor in-store purchases, underlining the undiminished value of tactile product experiences. This reinforces our commitment at Cosmed to cherish and enhance the physical retail environment. ✔️ Strategic Storytelling: Daina Nadler artfully captured our attention with, "Content is King, Context is Queen," advocating for a nuanced global pricing strategy and the virtue of patience. Success, she reminded us, is a marathon, not a sprint, emphasizing the long-term commitment required in our industry. ✔️ Engagement is Key: Noah Rosenblatt from Space NK brought to light the critical importance of in-store engagement. By actively listening, we unlock a deeper understanding of consumer and market needs, paving the path to meaningful connections. ✔️ Luxury in the Little Things: Jeanne Tamayo invited us to view beauty as an accessible luxury—those small joys that make life richer. Her encouragement to always ask, "What if?" challenges us at Cosmed to persistently innovate and truly know our consumers. ✔️ Consistency Wins: Solomon Hedaya highlighted the significance of consistency in online sales, particularly on platforms like Amazon. There’s no "secret sauce" for success; rather, finding the right partner who comprehends your brand’s essence is key. #CosmoprofBologna #Cosmoprof2024 #Beautyretail #Industryinsights #Beautytrends2024

Results matter. In our 4 years of working with Caudalie, the brand has experienced exponential growth including a +23% GAIN last year. This during the same period when the beauty industry has shown modest increases overall. In the oversaturated #beauty market, #CREATIVITY WINS. It's a simple concept that yet proves elusive for so many companies. Creativity helps brands to engage and resonate with their core communities and to differentiate themselves from the pack. A culture of creativity also fosters innovation, making it harder for copycats to keep up. And one often overlooked fact... creativity keeps employees engaged and excited by the brand they represent. Our work for such companies as MILK, Mecca Cosmetica, and La Prairie exemplifies the power of creativity and continues to allow them to outperform the industry by a wide margin. By prioritizing creativity, businesses in the beauty industry can achieve impressive results and gain a lasting edge over their competitors. To see more of our ongoing collaboration with Caudalie, visit https://lnkd.in/gci35mM

My recap from Cosmoprof North America... ✍ (let me know your thoughts below) Over the last few years, everyone jumped into the pool. It's sink or swim for the next 2 years. Private Equity has changed the landscape not only for contract manufacturers but also brands. This inevitably leads a team with money to try and commercialize their products with a willing manufacturer. Money is everywhere. Finding the right manufacturer is much more difficult than it seems. There are roughly 200 - 300 people who really understand how to get products commercialized at the highest level. We eat, sleep, breath, sweat, and bleed this stuff. It's called passion. If you know the right people, things can get accelerated quickly. It's a small industry. Your reputation proceeds you. Fewer, bigger, better - this is a concept that has been around for a long time. Brands need hero skus, not a wide range that confuses customers. This will help with a JIT supply chain strategy. Costs are rising across the board - digital marketing, regulatory compliance, retailer fees, shipping, and wages. Most brands are not prepared for the impact of Mocra. Keep your eye on the Independent Beauty Association and Don Frey as the days go on. Lastly - kindness and respect is everything. For those of us who are not owned by an outside firm, we prefer to work with people who understand that this #beautyindustry is difficult work. Being nice costs nothing. Not being nice will cost you more. Let me know what you thought of this year- comment below! #cosmoprof #beautybusiness

Cosmoprof North America will take place on July 23-25, 2024, in Las Vegas. In our July issue, Beauty Industry Report will feature a special show preview.  If you are exhibiting, we would love to include your company's LAUNCHES. Beauty Industry Report is an executive magazine and communication forum for senior beauty leaders.   This is FREE Editorial for Cosmoprof North America exhibitors only.   To stay on top of all the news you need to run your business, you can contact me for a special rate.   To be included, please send the following to liz@bironline.com with the subject line Cosmoprof North America. Deadline is May 17. NO EXCEPTIONS. Please follow this format. DO NOT SEND PRESS RELEASES, FACT SHEETS OR LINKS. ANSWER THIS QUESTIONNAIRE.  What is your company’s or brand’s name? What is your booth number? Are you looking for manufacturers' reps and/or distributors and/or beauty stores in North America? Internationally? What is your company previewing/launching at Cosmoprof North America? Please note: This is for products launching at or after CPNA only. DO NOT SEND A PRODUCT WE HAVE ALREADY RUN. Please include this information for every new line or product you are launching or previewing for launch from July 2024 through January 2025. What is the official launch date? What features/benefits/concept make this new line/product/program special? (Maximum 100 words) What is the size of the product and the MSRP for retail products or salon price for professional-use products (such as hair color). What is your primary distribution channel? (Where is the product sold? salons, beauty supplies, online, QVC, Sephora, Dept. Stores, etc.) or is this the first launch for your brand? Sales contact info (NOT press contact info). You must include the person's name, title and email address plus WEBSITE to be included. Please send one high-resolution, PRINT QUALITY jpeg, tif or png per new product or a group shot. It MUST be a minimum of 300 dpi at 5 x 7 inches. This is EDITORIAL. ABSOLUTELY NO TYPE OR LOGOS on the photo (other than what’s on the actual product).   Let me know if you have any questions. I’m here to help!  

Since we got back from Cosmoprof in Las Vegas, I have been meaning to write this post but as many of you would have experienced in travelling to the US the time difference can knock you out for a week or two. Fortunately it has given me time to consider what to share becuase there is a lot going on the US from MoRCA to new brands, retail collaborations and more. But let’s start with Cosmoprof, I have to say this years show, while it did not feel as busy as previous Cosmprof shows, I hear they had more visitors than last years show which is amazing. Still if you have never experienced Cosmoprof Vegas and want to get your steps in, the largest B2B beauty and cosmetics show in North America is taking place in Sunny Miami in Jan and again in Vegas 23-25 July 2024. I mentioned MoCRA (Monderization of cosmetics Regulations) which came into enforcement in the US in December of 2022, surprisingly a large number of manufacturers and brands in the US still are not aware of the new US Regulations which by the end of 2023 could see fines and arrests of non-compliance. However, I homed in a recent webinar only to discover The FDA still have not decided how manufacturers should register their business to comply, or what ingredients are due to be restricted from use in the US or banned like they are in the UK and Europe. Coming back to Cosmoprof, China has awoken. usually there is one pravillion featuring Chines production houses, electrical tools, etc. this year there were a number of such pavilions surprisingly, a recent 2023-2027 market research report claims Chinese manufacture of beauty product is set to rise 8% over the next 5 years, and the US cosmetics industry market looking around 6% Europe they are predicting would be stable around 5%. The good news is overall the global cosmetics market is set to increase from the estimated 427 billion now, to 580 billion by 2027 with a chunk of that growth emerging out of Africa and the Middle-East. I could go on but I hope you find this helpful.

Excellent day 2 at Cosmoprof North America. Had lots of highly productive meetings today and met some of the amazing beauty brands exhibiting here. Day 1 was all about supply chain - packaging, equipment, and contract manufacturing. Want to discuss my key takeaways? Let’s connect. Book an appointment from the link above ☝️ #supplychain #beauty

Cosmetic Business Munich: Your Gateway to the Future of Cosmetics The CosmeticBusiness in Munich starts today and is a unique hub for fresh cosmetic product ideas, bringing together the entire network for efficient conception and implementation. As the only international trade fair of its kind, it annually gathers cosmetic companies and their suppliers in Germany, Europe's largest cosmetics market. This event is essential for industry decision-makers, serving as both a mood and trend barometer. Why attending the CosmeticBusiness in Munich? Expand your network: Connect with leading professionals and experts across the cosmetics industry. End-to-End value chain: Experience the entire cosmetic value chain under one roof, from development to marketing. Discover trends and innovations: Stay ahead of the curve by exploring the latest trends and innovations in the cosmetics world. New active ingredients: Learn about groundbreaking active ingredients that can revolutionize your product offerings. Packaging innovations: Discover the newest advancements in packaging, designed to enhance product appeal and sustainability. (Foto: Leipziger Messe GmbH / Tom Schulze) #CosmeticBusiness #BeautyInnovation #CosmeticsIndustry #TradeShow #BeautyTrends

Had a really interesting chat with a candidate in my network about the launch of the Value of Beauty Alliance. Key players within the space (including L'Oréal, Beiersdorf, Givaudan & IFF) aim to draw attention to the beauty and personal care sector’s contributions to the European economy and society. The Value of Beauty Alliance presented a new report titled What is the Value of Beauty? #valueofbeauty #valueofbeautyalliance #beautyindustry

"Natural cosmetics in challenging times - what does the future look like?" Our Director Brand & Communications Meera Ullal discussed this topic with industry expert Elfriede Dambacher - Naturkosmetik Konzepte, Lisa Brommenschenkel - Member of the Executive Board Brommenschenkel GmbH and Dr. Susanne Eichholz-Klein - Head of Market Insights, IFH KÖLN Cologne at the BIOFACH / VIVANESS Conference as part of the international #tradefair for natural cosmetics. In times when #sustainability is topic number one of conversation, the role of retail and the #beautyindustry as a whole is changing. Ideas and strategies are needed, challenges have to be mastered. For Dr. Hauschka, one thing is certain: as pioneers of #naturalcosmetics, we have been committed to uncompromising #quality and the consistent avoidance of synthetic ingredients since 1967. And we will continue to offer our users this reliability in the future. In cooperation with retailers, these are the key issues for the coming years: ◼ Customer centricity: offering orientation and reducing complexity through clear brand profiles, significant certificates and curated product ranges. ◼ Edutainment: Creating transparency regarding the value chain and building product range expertise through accessible information formats for sellers and users. ◼ Omni-channel: Ensuring a seamless customer journey across the various channels. ◼ Live experiences: offer special presentations, individual advice and personalized product recommendations in retail. Face to face. What did you learn when visiting the VIVANESS #conference?