CTV Weekly Insights: the growth of #CTV continues, rapidly. 2.8% more of U.S. consumers TV watch-time has shifted in just five months. Noteworthy during this period are the attraction to #fast channel platforms such as Tubi, The Roku Channel, and Pluto TV. While these each provide a tremendous amount of content (think basic cable), they are also giant buckets of advertising inventory. So in addition to many other independent apps, fulfilling CTV ad buys should never be an issue. (If you are being told there are scale issues by your agency, you may want to seek a second opinion.) https://lnkd.in/edPPG2fi
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CTV Weekly Insights: did traditional TV just go over a notable cliff? Per MoffettNathanson LLC, 12.3% of pay TV subscribers disappeared in the first quarter. This is the highest quarterly drop in their tracking—and this even includes 150,000 estimated canceled subscribers on YouTube TV. Streaming TV continues to be a magnet for consumers’ viewing time and budgets. There will be an equilibrium for linear and #streaming TV, but we aren’t there yet. https://lnkd.in/ewUk3PyJ #CTV
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JB Smoove was unbelievable. Hilarious and lessons learned from a lifetime in comedy, applicable for marketers and the next generation.
🔥📺 Get ready to LOL with Alpha Precision Media's NewFront extravaganza🔥📺 JB Smoove, the comedic genius from 'Curb Your Enthusiasm', and the one and only journalist extraordinaire Speedy Morman, teamed up for a side-splitting Fireside Chat. Their banter wasn't just hilarious—it was a powerful testament to the role of community and culture in today's media scene. 🌟🌍 From laugh-out-loud moments to thought-provoking insights, their dynamic exchange had us nodding in agreement and roaring with laughter! 🎤💬Who knew entertainment could be such a game-changer in shaping the cultural conversation? 🤔🎭 #FiresideChat #CulturalDialogue #MediaInsights #FutureOfMedia #IABNewFronts2024 #MokaMoto #AlphaPrecisionMedia #DiversityInMedia 🚀🔮
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CTV Weekly Insights: Are ad revenues of traditional broadcasters about to free fall? The new world of streaming sports dominate weekly focus again. Netflix gets NFL on Christmas Day games; Roku nabs Major League Baseball (MLB); Amazon adds NASCAR, WNBA (Women's National Basketball Association), National Women's Soccer League (NWSL) to its NFL, MLB and NHL games; and the triumvirate of Disney, Fox & Warner Bros. Discovery formally announce the "Venu" #streaming service. That's a lot of acquisition budget for traditional networks to battle. #CTV #advertising https://lnkd.in/erAHrz_D
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More exciting news today
Some news :) MokaMoto Worldwide today announced its launch as a diverse-owned media buying and MarTech holding company that will empower brands of all sizes to address audiences through applied AI, cultural relevancy, and truly engaging advertising. MokaMoto’s operating units include Alpha Precision Media, Converze Media Group, and Solve Innovation Group, and its dynamic ecosystem harnesses data insights scalable across industries and geographies. The company is backed by purpose-driven private investors, whose vision is bias-free engagement that speaks to modern consumers. https://lnkd.in/d-7zJUgN. Tammy Johnson Cesar Angulo Stephanie Gaines Tonia Hawkins Armando Saja Adrian Smith Jon Rodriguez James Coraci
Diverse-Owned Media Buying and MarTech Holding Company MokaMoto Worldwide Launches with Key Clients, Partners and Talent
app.eznewswire.com
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CTV Weekly Insights: sports viewership and advertising are continuing their metamorphosis. Amazon and YouTube are bidding on National Basketball Association (NBA) streaming rights, moving more games away from linear TV. If linear TV rights are expected to be more than $1.2billion per year, what is the value of having multiple broadcasts to multiple audiences across multiple devices for the same game? #CTV #livesports (#DonteDiVincenzo) https://lnkd.in/eG8mJ--5
Amazon, YouTube Vie for NBA Streaming Rights as League’s Media Talks Heat Up
wsj.com
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Alpha's 2024 NewFront keeps getting better. See you there!
🔥NewFront speaker announcement! We’re so excited for this amazing Fireside Chat hosted by Alpha Precision Media, featuring the hilarious JB Smoove from "Curb Your Enthusiasm" and the charismatic Speedy Morman, known for his captivating work in media and journalism. Together, they'll delve into the crucial role of community and culture in shaping media and advertising landscapes. Can’t wait for this insightful conversation! 🎤🔥 #Media #Advertising #Community #Culture #JBSmoove #NewFronts2024 #NewFronts
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'tis the season...Alpha Precision Media, Inc. is a Digiday Awards finalist for "Best Content Marketing Platform" (and we won this last year too) for 5GRV: Viva Las Vegas. #contentmarketing #streaming #realitytv https://lnkd.in/g6EyWE3j
Amazon Ads, Reddit and MTV are 2024 Digiday Content Marketing Award finalists
digiday.com
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Shorty Awards finalist again, following our win last year! Very proud of our team. Please visit and vote: https://lnkd.in/gwbHDvtd
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CTV Weekly Insights: the #CTV operating system war is raging. Xumo's Streambox is the newest entrant in a joint venture between Comcast and Charter Communications. Owning the underlying platform provides key advertising opportunities and revenue streams--with even more going forward. The OS is one of the key pieces of Walmart's VIZIO acquisition. Revenue, data, direct-consumer-relationships. That value means there are more acquisitions to come. https://lnkd.in/guMPmtKw?
Mediacom Launches Xumo Stream Box
nexttv.com
I help businesses boost their online presence and drive organic traffic with expert SEO and marketing strategies, including keyword research, on-page SEO, technical SEO, and content marketing.
3dExciting to see the rapid growth of CTV and the shift in consumer watch-time! The opportunities for advertising seem endless.