Gorillas’ Post

Good is the enemy of great. Most advertising wants to be great- but isn't. What is the secret sauce to telling a good campaign idea from a great one? We spill the beans on our latest blog post. https://lnkd.in/gNX56FBS #advertising

Radio advertising is highly effective when used either on its own or alongside other media. That's why, when used alongside press advertising, radio advertising increases BRAND AWARENESS by…

Are you getting what you paid for? You must INSPECT, what you EXPECT out of your advertising, not just from a conversion standpoint, but where and when it runs. Have you ever NOT gotten what you’ve paid for? It’s Steve The Media Hawk with another Media Hawk Monday! Follow for more... 📲 #GetWhatYouPayFor #Advertising #MediaHawkMonday @ronmarvo @sandycerami

What is through-the-line marketing? This fairly new term was coined in this decade to connote the synergistic use of both above-the-line (use of mass media) and below-the-line advertising (more targeted forms of communication such as billboards and the like).

What is through-the-line marketing? This fairly new term was coined in this decade to connote the synergistic use of both above-the-line (use of mass media) and below-the-line advertising (more targeted forms of communication such as billboards and the like).

What is through-the-line marketing? This fairly new term was coined in this decade to connote the synergistic use of both above-the-line (use of mass media) and below-the-line advertising (more targeted forms of communication such as billboards and the like).

What’s better: Keeping customers or reaching new ones? Even though $674 billion is spent on advertising every year globally, it’s far more lucrative for companies to keep their old customers rather than reach new ones. #ClientRetention #Advertising #LoyalCustomers

Advertising in the living room drives “significantly higher ad recall” than other rooms in the house, a new study has found. Read more about boosting advertising recall here: https://hubs.la/Q02phVVM0 #themedialeader #adwanted #advertising

Appealing to the senses is a powerful form of advertising!

Appealing to the senses is a powerful form of advertising!