Last week, we convened 100+ leading Asian Pacific leaders across media and advertising at the Cannes Lions International Festival of Creativity to celebrate our collective presence at this global event and to unite for progress in this industry! Thank you to Helen Lin (Chief Digital Officer, Publicis Groupe) and Michelle Tang (Global Chief Growth Officer, McCann) for your unwavering leadership, Frank Starling (Chief Diversity, Equity, and Inclusion Officer, Cannes Lions) for your official embrace from the festival, and Sabrina Ellis (Chief Product Officer, Pinterest) and Judy Lee (Senior Director of Global Experiences, Pinterest) for generously providing a home for us at Pinterest Manifestival. Investing in the Asian Pacific community via both visible representation and media spend is not just crucial for narrative change, but also business outcomes. The Asian Pacific community holds $1.3 trillion of buying power in the United States alone, and the vast majority of the community has reported that feeling authentically represented and understood by brands affects their purchasing decisions. This is why we: - Partner with leading research organizations such as Nielsen and the Association of National Advertisers to distill the power, reach, and concerns of the Asian Pacific community for advertisers and publishers (available at goldhouse.org/research), - Created the definitive guide for authentic representation of the Asian Pacific community in advertising (available at goldstorybook.com) - Consult for national brands such as Garnier and Proctor & Gamble to promote affirming storytelling in advertising If you'd like to be part of our movement in the media and advertising industry, DM us!
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Gold House - you're amazing. Thank you for what you do to change the narrative and create equitable pathways 🙌🏾
Judy Lee
2w
My favorite night of the week. Thank you Gold House, Rose Yan, Helen Lin, Michelle Tang for galvanizing our community.
The highlight of my Cannes - thank you Gold House for powering our community to challenge the status quo and driving inclusion for #AANHPI people in our industry!
Bill Imada
2w
Truly enjoyed seeing everyone at the Cannes Lions International Festival of Creativity! Special thanks to Gold House and Pinterest! And thank you, too, Rose! Almost got a "croissant" tattoo!
#goldtoast has become my fave Cannes moment. 💛💛💛 to Gold House Rose Yan Helen Lin for bringing us together, and Judy Lee Sabrina Ellis for sharing your incredible space. Love showing the strength, diversity, and impact of our incredible community.
IMANI LANERS
2w
Gold House this post and images bring me JOY! I felt your presence in Cannes and look forward to your IMPACT multiplying 10 fold. Well done. I see you Helen Lin!
Jordan Lim
2w
I love this! Hope to be involved next year!
Looks awesome
Chief Digital Officer @ Publicis Groupe
2wWhat a vibrant, active community we are!!! As many Michelle’s have said 🤣 I love us! 💛🤎🖤 thank you Pinterest , Judy Lee and Gold House for creating the platform and the space for us to congregate!!! 💕