Gokul Rajaram’s Post

HELP YOUR INVESTORS HELP YOU B2B Startup founders: don’t rely on your investors for intros to early design partners. You must get those yourself. However, once you prove real value (eg grow revenues, reduce costs, increase operational efficiency) with a small number of paying customers, your best investors will be able to help make scaled intros to prospects. Your investors are excited to ping potential customers on your behalf once they feel like they are doing a favor to the company by introducing them to your product. So - give them the ammunition and data to do so. The more quantitative the metrics, the better.

Cailen DSa

Coach for Startups, Founders & Employees | First GTM @ 6 Unicorns | Building the Silicon Sands Community in San Diego

1mo

This is why having great angels/advisors on the cap table are very useful early on. I’ve made over 200+ successful customer intros for my portfolio companies; even at the design partner phase (successful = turned into a commercial relationship)

Hershel Mehta

GP and Co-founder @ 2am VC | Angel Investing through Mehta Ventures - first check Zepto ($1.4b), OYO ($3b), and CoinDCX ($2.1B)

1mo

Agree w/this. The more firepower you give me, the more excited I’ll be to intro to anyone

Tara Sakhuja

Founder at Data Dumpling (Antler UK10) | Prev. Product @Bumble & Meta | Speaker | Writer | Advisor

1mo

In fact, once you have proven real value - investing in creating high quality marketing collateral through case studies, video interviews and product demos is a huge inbound customer unlock.

Gautam Vij

25+ years' Cyber Security & AI Leader, Ex-MSFT, Ex-SUN. Forbes Council. Founder DELL Tech Bay Area R&D Centre, grew 0-5K team, $8B P&L. Harvard Exec, MS in CS. Awards: Michael DELL ELT, EMC, Broadcom Star, TATA Leader

1mo

Love the clarity of thought and absolutely truthful advise to founders.

Kapil Singhal

Co-founder, CEO & vynner

1mo

Also the investee companies can refer each other …

Manas Gond

Co-Founder & CEO @ Prosperr.io | Building 'AI TurboTax' for India

1mo

Love this

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