Glovo’s Post

When Glovo, Europe’s fastest-growing multi-category player, approached Topsort, they had one priority: a fully customizable ad platform that was simple and intuitive. 🌟 With 90% of Glovo’s partners being small and local restaurants, running simple, effective campaigns was crucial. Topsort’s #Autobidding feature made it effortless for first-time vendors to launch high-ROAS ad campaigns! The results? 🍕 Over 5,000 successful campaigns launched 💰 Vendors reported an average ROAS of 5.8x Want to know more? Read the full case study here https://lnkd.in/dBG7jumB #retailmedia #autobidding #topsort #api #adtech

If I never thought paid ads was a big deal, my experience last weekend would have changed that view effortlessly.😎 Let me tell you a story...🤗 My friends and I were going for a picnic at the infamous JJT Park, Ikeja. We were few meters to the entrance when we got a call that our friend who was supposed to handle the refreshments wouldn't be able to make it again. That really disturbed us, like what's a picnic without plenty to eat?😒 We were in the middle of trying to figure out how not to have a boring picnic, when someone said "Try Chowdeck, we might be able to place an order". So, I picked my phone to download Chowdeck. But few minutes into the downloading process, I realised I was downloading Glovo. I had subconsciously clicked on the install button of Glovo because it invested in paid ads which made it rank first on the result page, even though I was searching for Chowdeck. That was how I eventually used Glovo, even though, Chowdeck was Top of my mind. Needful to say, I had a superb experience (⭐⭐⭐⭐⭐) with Glovo and they miraculously saved the day.🥰 Branding is good, but when you reinforce your branding efforts with other marketing strategies, you win twice! Tell me, what do you think about this? Was it just mere coincidence or having multiple marketing strategies actually works? #paidads #googleads #digitalamarketing #ldms #lexadedigitalmarketingsolutions

#tiktok has recently expanded into e-commerce with the ambitious goal of generating $20 billion in sales💰. While this feature has the potential to be successful, it remains to be seen whether it will provide a sufficient return on investment (ROI) for e-commerce brands. So what is TikTok Shop? TikTok Shop 🛍️ is an e-commerce platform that enables users to discover and purchase products from their favorite creators and brands in a seamless and integrated experience. It is designed to boost sales and brand growth by leveraging the power of TikTok's vast and engaged user base. The three ad types include: 🎥 Video shopping ads 📃 Catalog listing ads 🎉 Live shopping ads Trends are a great way to get traction on TikTok, and integrating the new Shopping Ads feature into them can be a great way to boost your sales. Comment down your thoughts 💬! #tiktokshopads #tiktokforbusiness #ecommerce #socialmediamarketing #marketing #advertising #brandawareness #leadgeneration #sales #growthhacking

HUGE! Criteo has now launched with UberEats in the UK allowing brands to power their presence on Qcommerce through Sponsored Ads. A fantastic way for brands to power and upgrade their traditional grocery e-commerce strategies, Qcomm is an as well as not an instead of. Think multiple consumers topping up their weekly shop throughout the week, last minute plans, dinner parties, hosting moments. (cue the summer of sport). It's crucial for brands to start thinking seriously of the power of connecting with their consumers during high purchase intent moments, connecting the dots through full funnel closed loop reporting and making smarter brand decisions when it comes to Retail Media.

New Look for Shopee Ads version Mall. There are many additional features. and in this screenshot you can measure the effectiveness of ROAS advertising. save my portofolio #ads #shopee #cpas #shopeecpas #shopeeads

Uber is a great way to advertise in the present and the future. Learn everything you need to know about Uber ads with our blog post! https://lnkd.in/eX8pSBm6 #uber #ads #uberads #ad #advertisment #advertising #promotion #ecommerce #digital #digitalmarketing #marketing #market

DID YOU KNOW: According to research done on the key retail media trends in Asia, 99% of professionals are planning to invest more into retail media 💰 Uncover the roadmap to the dynamic world of retail media here: https://lnkd.in/gvGqEZVh Key takeaways include: 📈 Retail media is projected to be a market worth over $160 billion by 2027, accounting for 25% of retail sales with a 60% year-on-year growth over the next five years 🔎 Key drivers of retail media include first-party data, contextually relevant ads and full-funnel campaigns 🛍️ Commerce intermediaries and delivery providers like foodpanda are leveraging their platforms to connect brands with consumers Take on the future of retail media with panda ads today 💫 https://lnkd.in/g_Cu2Ni5 #RetailMedia #DigitalAdvertising #pandaads

A ban on TikTok Shop isn't the end of the world for brands depending on it ❗ ⤵ With all the news about a TikTok ban passing in the US House - I thought this would be a great opportunity to highlight some of the negatives of relying on it as a brand -> 💲 It's super expensive not to own the transaction: TikTok is raising the fee per transaction to nearly 8% (akin to selling on Amazon). Once a brand adds in additional costs for affiliate/influencer commissions, brands are now paying over 25% of each order to TikTok and creators 🤢. In contrast - most orders coming through a brand's eComm like Shopify are not subject to any variable processing fee. 📊 You're missing out on critical first party data: Since TikTok Shop is owning the transaction - brands are at the mercy of whatever information about an order TikTok Shop is willing to provide. Our brands and prospects at LoudCrowd have highlighted this to be a massive pain point with TikTok Shops. Do brands even get names and email addresses for the orders coming through TikTok Shops 👀 ? 👎 The quality of orders / customers coming through TikTok Shop is poor: The brands we partner with have stated that orders coming through TikTok Shop have order totals 25-50% less than what's typical on their eComm. It's because when consumers shop via TikTok Shop, they not only are shopping your brand, but your competitors too. *Theoretically*, in one order, a customer buys a Nike t-shirt, Adidas shoes, and Reebok socks. When you combine this disengaged customer with your limited access to first party data for retention campaigns, you end up with a customer LTV that's 1/10th of what it would be if you controlled the customer journey on your eComm. ⏩ All in all, TikTok Shop is great for many brands - and is certainly offering a short-term cash bump that many D2C brands really need right now. But it's unsustainable❗. Eventually, the TikTok Shops endless promotions will run dry, the ever-increasing fees will render the channel too expensive, or the platform will be outright banned in the US. That's why brands need to be investing in an owned outlet for social commerce ASAP! DM me if you have any questions 😀 #tiktokshop #tiktokban #tiktok #tiktokmarketing #tiktokforbusiness #tiktoknews #tiktokcreator #tiktokupdates

📱'Fulfilled by TikTok'! 📦 We believe in staying ahead of the curve and embracing innovative solutions that redefine the e-commerce landscape. 💪 After a viral hashtag #TikTokMadeMeBuyIt, which generated a staggering 73.3 billion views, Capitalising on this momentum, TikTok launched the TikTok Shop and transcended its role as a mere social media platform to become a comprehensive marketing and sales powerhouse. The TikTok Shop represents a paradigm shift, offering users the ability to seamlessly transition from content consumption to purchase within the same app - a true one-stop shop! 🛒 But the innovation doesn’t stop there… Having created a new immersive shopping experience for consumers, TikTok have developed the shop further and built ‘Fulfilled by TikTok’ which offers the supporting logistics to ecommerce. 🚚💨 Just like We Are Fulfilment, they take on the responsibility of storing, picking, packing and shipping products to streamline the process of order fulfilment for founders. However, as TikTok blurs the boundaries between social media and e-commerce, a critical question arises: Does a social media platform possess the capacity, experience, and expertise to effectively manage the intricate logistics of order fulfilment? 🤔 The launch of 'Fulfilled by TikTok' not only emphasises the platform's commitment to innovation but also raises intriguing possibilities. The immersive shopping experience offered by TikTok Shop now extends beyond marketing and selling, delving into the realm of seamless logistics management. We wonder how this will reshape the industry and the following impact this will have on ecommerce platforms. #FulfiledbyTikTok #TikTokShop #eCommerce

TikTok Shops is not an extension of your e-commerce site. It’s an entirely unique retail channel and should be treated as such. → 100% in App Shopping: Directing users to shop within TikTok vs going offsite means users go from watching a video to shopping instantly. Make sure your product descriptions are optimized for instant decision making by having all relevant information easily accessible. → Lean Into Shoppable Video Formats: Users aren’t just watching videos, they’re shopping them. The traditional lines between commerce and content are blurring so you are able to transform passive viewers into active shoppers. Use ad formats like Video Shopping Ads to lean into this trend and make the shopping experience seamless. → TikTok Creator Partnerships: This is becoming even more important on TikTok, having the right partnerships builds trust and makes audiences more likely to buy. Partner with the right creators for your brand and don’t get stuck on how big their following is.