Givaudan’s Post

View organization page for Givaudan, graphic

488,425 followers

As it continues to develop olfactory solutions inspired by nature, Givaudan answers growing demand for planet-friendly experiences that yield wellbeing benefits with the Gaia Collection. Among these are a series of exclusive Phytogaia™ accords, taking inspiration from the forest bathing trend to boost consumer holistic wellbeing. From its ‘Wellbeing’ selection comprising of ‘Aromatic Cosmos’, ‘Woody Fresh Natural' and ‘Woody Warm Natural’ to its ‘Hygiene’ sub-category featuring the herbal ‘Fresh Cosmos’, ‘Zesty Natural’, ’Neutral’, ‘Aromatic’ and ‘Citrus’, the collection harnesses both the calming and hygienic properties of phytoncides, emitted by trees, for use across product categories. As Marion Coureault, Marketing Manager Science & Technology, Fragrance & Beauty said: “Forest bathing is a recognised relaxation and stress management activity in Japan (“Shinrin-yoku”). Through extensive research, our team of scientists has discovered a remarkable connection between phytoncides and certain essential oils, enabling us to replicate the composition of these natural compounds with Phytogaia™ . By capturing the essence of phytoncides in our fragrances, we can craft a truly immersive and sensorial experience that brings the profound benefits of nature to consumers.” With Jeremy Compton, Simon Ellwood, Stephen Watkins, Julia BROOKS #phytogaia #innovation #fragrances #givaudan #givaudanhumanbynature

GARCIA PERRIN Coralie

Helping your food & beverage company grow business with Marketing and Communication I Hire me for a mission or longer I Strategy I Positioning I Content Marketing I And more... Get in touch

2w

human beings need to reconnect to our mother earth. This is great initiative.

Shashank R Patwa

Head Brand Communication | Marketing Leader | Strategic Brand Re-positioning | GTM Strategy | Digital Marketing | New Product Launch | P&L Growth | B2B | B2C | Oil & Gas | Energy | Automobile | Banking | Telecom

1w

Amazing strides

See more comments

To view or add a comment, sign in

Explore topics