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These firms may become the consultative sales force new AI technologies need in order to be integrated into large enterprises: After ChatGPT's release in November of 2022, large software companies and a sea of new startups have begun offering a range of enterprise AI solutions from custom models to customer service agents Excitement is building throughout the corporate landscape to utilize new AI tools. However, finding the promised productivity gains has not been so simple. Integrating new AI tooling comes with questions across companies from employees asking: Will this replace my job? to Executives wondering: Are they using our proprietary data to train their models? This organizational resistance to new AI tools seems to have led to the consultative sales force of consultative sales forces -- consulting firms -- to be called in. These firms are often the go-to partners for large corporations to not only integrate new technology but also manage risk. This approach could put them in a perfect position to sell the solutions themselves: PwC has Partnered with OpenAI to sell ChatGPT Enterprise to their customers. PwC's U.K. and U.S. branches will be the first to resell OpenAI's business-focused chatbot. "We are actively engaged in GenAI with 950 of our top 1,000 US consulting client accounts" - PwC Mckinsey has also recently inked a partnership with Microsoft to help clients with AI integration. The two have joined forces to leverage generative AI in enterprise and shared services operations, enhancing the long-standing alliance between the two companies. Their partnership will combine Microsoft's Copilot Studio with McKinsey's expertise in strategy, organizational change, digital transformation, and implementation. Led by QuantumBlack McKinsey’s designated AI consulting arm. These partnerships very well may be both a reaction and a first step as large-scale integration and resistance are the key issues at hand for new AI Products.

Consulting Firms + AI

Consulting Firms + AI

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Shane Robinson

Entrepreneur, Army veteran, product developer, investor

3w

I can see the need for integrations help for sure, but so do many young and nimble product-led AI startups. Having talked to many of them, the smart ones are building with total self service in mind. I think the companies that do this well will definitely start to take market share from those who require more complicated set ups and who don't know how to communicate benefits to / allay fears of employees.

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