Rat für Formgebung - German Design Council’s Post

Navigating the intricate skincare market is no simple task. For brands, the path to finding new customers is lined with unique challenges and complexities. Let's shed light on some of the most prevalent pain points: 1. 𝗘𝘃𝗲𝗿-𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗧𝗿𝗲𝗻𝗱𝘀: Adapt to evolving beauty norms. 2. 𝗜𝗻𝗴𝗿𝗲𝗱𝗶𝗲𝗻𝘁 𝗦𝗰𝗿𝘂𝘁𝗶𝗻𝘆: Offer clean, ethical formulas. 3. 𝗧𝗿𝘂𝘀𝘁 𝗗𝗲𝗳𝗶𝗰𝗶𝘁: Build trust in a crowded market. 4. 𝗢𝘃𝗲𝗿-𝘀𝗮𝘁𝘂𝗿𝗮𝘁𝗶𝗼𝗻: Stand out among numerous brands. 5. 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗢𝘃𝗲𝗿𝗹𝗼𝗮𝗱: Navigate influencer marketing saturation. 6. 𝗣𝗿𝗶𝗰𝗲 𝗪𝗮𝗿𝘀: Balance quality and pricing. 7. 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗘𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻𝘀: Provide eco-friendly, ethical options. 8. 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗢𝘃𝗲𝗿𝘄𝗵𝗲𝗹𝗺: Stand out online. 9. 𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗶𝗼𝗻𝘀 & 𝗖𝗹𝗮𝗶𝗺𝘀: Comply while marketing effectively. 10. 𝗗𝗶𝘃𝗲𝗿𝘀𝗲 𝗦𝗸𝗶𝗻 𝗡𝗲𝗲𝗱𝘀: Cater to unique customer needs. 11. 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Handle reviews, good or bad. 𝗣.𝗦. In this demanding industry, what strategies are you using to overcome these hurdles? #marketing #digitalmarketingtips

Here are the 5 tactics you need to use in your strategy to resonate with your luxury customers. Creating content for a luxury audience is a different ballgame.🔥 A luxury audience is different due their discerning taste, high expectations for quality and exclusivity, exclusive lifestyle, and strong brand loyalty. If you’re struggling to make sales or generate engagement through social media, it’s most likely because you’re not appealing to your audience properly.🫣 Being a social media manager, I understand different audiences and have learnt what works for luxury brands. Today I’m sharing my secrets with you!🔐 Quality Matters Keep It Consistent Clear Messaging  Personal Touch Create Experiences SAVE this post and make sure you implement these tactics into your strategy.❤️🔥 When posting and creating content for your audience, keep their needs in mind at all times! Address pain points and make them FEEL a certain way🫶 You’ve got this! #socialmediamanager #smallbusinessuk #socialmediamarketing #contentmarketing #smallbusinessowner #jewellerybusiness #fashionmarketing #fashionbusiness #growyourbusiness #beautybrand #marketing #beautymarketing #socialmediatips #luxurybrand #luxurybusiness #luxurymarketing #businessgrowth #fashionbrand #startup #fashionstartup 

If there's one beauty brand about whom every beauty influencer is talking, it's Glossier, Inc.. With its enchanting packaging, stellar product lines, and a knack for trendsetting, Glossier has achieved unparalleled success in just a few short years.   Like any up-and-coming brand, Glossier faced its share of challenges. The beauty and lifestyle industry is already saturated with high-end, celebrity-endorsed labels. Standing out from the crowd with limited resources and building brand awareness simultaneously took a lot of work.   But Glossier didn't hesitate to make the bold move! How did they disrupt the status quo?   Direct-to-Consumer Model: Glossier challenged traditional retail models by adopting a direct-to-consumer approach, offering high-quality products at accessible prices. 🛍️   Authentic Community Over Celebrity Endorsements: Glossier chose to partner with a network of real people instead of pursuing celebrity endorsements, fostering genuine community engagement. 👥   Innovative Campaigns like Celebrating Natural Beauty: Glossier's "no makeup makeup" campaigns struck a chord with a generation seeking authenticity and self-expression.   User-Generated Content as Currency: Glossier leveraged social media platforms and reviews to amplify customer voices, fostering trust and social proof. 📸   🎉The outcomes were IMPRESSIVE! -        Over 1 million Instagram followers in just 2 years. -        Generated millions of dollars in earned media value. -        Cult-like brand loyalty -        Pioneered the "millennial pink" aesthetic   The lessons for startups are clear!   Glossier's success highlights the power of digital innovation and a deep understanding of audience aspirations. Embrace authenticity and inclusivity, tap into the power of real-life stories and experiences, and fearlessly challenge industry norms.   Wait! We love helping brands redefine the rules. Are you ready to redefine yours? #authenticmarketing #GlossierCaseStudy #RealPeopleMarketing #startuplessons #startupgrowth #startups #startupmarketing

No. 3- ”Nonverbals- the greatest influencer on consumers’ behaviour"  by Mihaela Stroe, PhD In 1990, Jean-Noël Kapferer created a model of influence that includes several psychological steps that has as end result the consumers’ attitude changed. Here are these steps: 1. Expose your customer to your publicity messages; 2. Do sensorial stimulation to your customer; 3. Your customer will accept or reject the content of your publicity messages (be aware of the decision of the customer); 4. Check for intra-psychical transformations that lead to the consumers’ attitude changed; 5. Do actions to maintain the consumers’ attitude changed; 6. Do the transit from consumers’ attitude changed to behavioural change. PS: Jean-Noël Kapferer is a thought leader on luxury brands strategy development and marketing and is also the co-author of an earlier book, "The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands" (Kogan Page, 2009). You can see in the picture the book "Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare" (Kogan Page, 2015)

I recently visited the Highsnobiety pop-up in Paris and got super inspired to chat about brand collabs. These aren't just strategic moves—they're creative alliances that push boundaries and reshape what's possible. In marketing, these collabs are pure gold. They meticulously map out every customer touchpoint, making each interaction feel tailor-made. Ever felt the hype from exclusive drops? That’s collab magic. The Highsnobiety collection included epic collaborations with local legends in music, fashion, sports, and gastronomy. Think iconic names like Le Monde, Champion, and the pastry genius Cédric Grolet (his cafe even offers a daily curation of pastries & coffee at the Not In Paris pop-up). These partnerships craft unique spaces—IRL and online—where you fully dive into the brand experience. It’s like entering a whole new universe. Techniques blend influencer marketing, experiential events, and scroll-stopping campaigns to boost reach and make a lasting impact. Maya Angelou said it best: "You can't use up creativity. The more you use, the more you have." Partnerships merge strengths, share dreams, and create something extraordinary. So, if you're into marketing magic, think of brand partnerships as your playground. It's where wild imagination meets strategic brilliance, and possibilities are endless #marketing #creativestrategy #brandcollaborations

Beauty founder, there's a better alternative to "going viral". -Word of Mouth Marketing to attract potential superfans & feed your funnel back! -You can create inter-connected organic initiatives, thereby upping the buzz -After a certain threshold, your brand could reap similar but more fundamental results affecting purchase, loyalty, and advocacy I have created the 7Cs Tribe Strategy framework for WOM marketing: -Conversation catalyst(talk of the town) -Community(close-knit) -Collaborative experience(all senses, emotion, persuasion, buy & refer) -Channel(Partner) -Capability(Execution) -Calibrate(WOM initiative) -Consequence(brand growth & profitability) Here are a few examples of channels/initiatives: -Brand community -Emotionally resonant rewards program -Seeding groups/communities -Channel partnerships -Non-conflict brand partnerships -Self-referencing ambassadors program Peek into Beekman's 1802 Word of Mouth Marketing: Community: Fueled & broadened community by partnering with hotels in NYC Conversation Catalyst: The hotels pitched the goat farm as an added attraction to their guests. Collaboration Experience (all senses, emotion, persuasion, buy & refer): -Guests experienced goat yoga & goat bonding.. -Drank pure goat milk, used & bought goat milk products Channel(partner): Hotel partnerships & the goat farm Capability(execution): Goat games, pure goat milk products & the farm, partnerships with hotels Calibrate (WOM initiative): Took pictures with goats, sharing their experiences on social media and with friends Consequence (brand growth & profitability):Guests to the farm bought hundreds of dollars worth of products, and recommended friends and family a trip to the farm Beekman 1802's partnership with hotels in New York City created a buzz for their goat milk-based skincare brand beyond sales to the hotels' guests, who became loyal advocates. Beekman 1802 is in the $100M club! ............. Jump Accelerator: Growth begins with profit Profitable growth on the path to $20M-$50M+ for women-led, early-stage beauty brands using first principles and 6X profitable super fans W/O Breaking the bank on ads, influencers, reckless distribution Together, let's create “A Woman’s World.” .............. FREE ONLINE COURSE 👉 Don't forget to take your free online course via the website link above! #marketing #entrepreneurship #innovation

🚀Embracing Bold Branding Strategies in Finance and Luxury Real Estate - A 2024 Perspective from Mediaddiction In the fast-paced world of finance and luxury real estate, traditional branding has been completely redefined. Authenticity coupled with innovation is the key to distinguishing your voice in this sophisticated, competitive landscape. ➡️ At Mediaddiction Studio, we're observing a pivotal shift in brand perception, especially in high-stakes sectors like finance and luxury real estate. The digital era is accelerating, and the tried-and-true methods of the past are quickly becoming obsolete. ➡️ Personal branding is not just a concept for influencers; it's a critical strategy for every founder, entrepreneur, andC-suite executive. It differentiates you in a crowded market and makes your vision and leadership the reason clients choose your organization. ➡️ In 2024, personalization is the new frontier. It's about humanizing your brand, forging authentic connections, and cultivating a community that shares and supports your vision and values. ➡️ At Mediaddiction Studio, we're passionate about guiding you in this new era. Whether you're reinventing your personal brand or redefining your business identity, we're here to ensure your brand not only participates in the conversation but leads it. ➡️ Let's make 2024 the year where your brand's authenticity, impact, and innovation set new standards in finance and luxury real estate. Ready to redefine the future of branding? Let's connect! #FinanceBranding #LuxuryRealEstateMarketing #ExecutiveBranding #2024Innovation #MediaddictionStudio

There's nothing like a turn of the metaphorical calendar to make you question your current marketing strategy 🗓 And if you're wondering where your lifestyle brand should be heading next, look no further.  This blog post has the essential marketing tactics your brand should be employing this year to reach your right audience. #lifestylebrands #digitalmarketing #strategy #brandvalues

Did you know that micro-influencers have up to 60% more engagement than macro-influencers? Targeting the right names in your influencer strategy will save you big dollars and most important resonate with your target audience more authentically. Let's chat about your strategy: https://ow.ly/xQa350R2eGs #influencermarketing #socialmediastrategy #engagement

𝗪𝗛𝗬 𝗣𝗢𝗦𝗧 𝗧𝗢 𝗔𝗟𝗟 𝗣𝗟𝗔𝗧𝗙𝗢𝗥𝗠𝗦 ⬇️ The single biggest reason to post your content across all social channels is to maximize your potential reach and engagement. Even if you have a bigger following on one platform, you likely have different audiences on each network that would never see your post if you didn't share it there as well. Save your stress and let us do all the posting for you with our Social Media Services 📱 𝘋𝘔 𝘜𝘚 𝘛𝘖 𝘋𝘌𝘝𝘌𝘓𝘖𝘗 𝘠𝘖𝘜𝘙 𝘉𝘜𝘚𝘐𝘕𝘌𝘚𝘚 💉Aesthetics, Beauty and Cosmetic Specialists 🤍Luxury Digital Brand Design ✨www.thepondparlor.com #londonaesthetics #londontrainingacademy #ukaesthetictraining #russianlipfillers #socialmediamanagement #webdesign #branding #ukaesthetics #uktrainingacademy #beautyindustry