Gabriel Wolff’s Post

An interesting example of a brand – in this case, Nike – deliberately *not* using its well established #toneofvoice (or logo, for that matter) in order to avoid being recognised. This strangely reluctant #advertisement (more of an "anti-ad") also flips journalism's classic "inverted pyramid" #copywriting structure – by saying the most important thing *last*. Note, too, the new-minted acronym "NEON". Coined to disguise the fact this is all about Nike. Three cheers for transparency... From a curious #brandlanguage case study. #marketing #marketingcommunications #brandvoice #verbalidentity

Content is king! 🏆 quality content isn't just an add-on; it's the cornerstone of effective communication and engagement. Take Nike, for example. Their 'Dream Crazy' campaign didn't just promote products; it told a powerful story that resonated globally, sparking conversations and inspiring millions. When content connects emotionally and authentically, it truly reigns supreme. Let's create content that rules! 🌟 #ContentIsKing #Marketing #Storytelling

7 Copywriting Tricks used by Nike. Nike has sold to billions. and makes billions every year. Nike has been doing this for decades. Here are some secret tricks they use. Tl;dr: 1. Wordplay 2. Repetition 3. Story arcs 4. Bold Statements 5. Powerful Tagline 6. Aspirational copy 7. Emotional Appeal Repost to help everyone in your community. If you like this, then you'll love my newsletter "Storytelling Saturdays" (Link to subscribe in the comments)

🔴 Fact: You have just 10 seconds to captivate your audience. In those critical seconds, they decide to engage or scroll past. Are your first 10 seconds making the cut? Instantly Captivate Your Audience with These 5 Tips: 1. Headline Magic: Zero in on their pain points or desires. 2. Eye-Popping Visuals: Leverage powerful images or videos. 3. Killer Opening Line: Start with a bold statement or question. 4. Instant Benefits: Show immediate value to your audience. 5. Clear CTA: Direct them to the next step without hesitation. An example of advertisement that captures attention immediately is Nike's "Dream Crazy" campaign featuring Colin Kaepernick. 🔶 Compelling Headline: "Believe in something. Even if it means sacrificing everything." 🔶 Engaging Visuals: A powerful, close-up image of Colin Kaepernick. 🔶 Strong Opening Sentence: The headline itself serves as a strong opening. 🔶 Highlight Benefits Immediately: Aligns Nike with the values of bravery and standing up for one's beliefs. 🔶 Call to Action: Implicitly encourages viewers to support the cause and Nike by association. ➡️ Connect with me for more insights! #brandcommunications #copywriting #contentstrategy

Translating your brand essence into content   If you run a business and you can’t seem to translate the purpose of your brand into content consider this   NOTE: The emotional connection with your customer is the one that differentiates your brand from your competition.   Brand essence should assist in defining a tone of voice for your brand and the style in which you engage your audience.   The brand essence can be a useful guide for ensuring that the content you create represents the brand appropriately.   Ask yourself the following to ensure that your brand essence guide your content   What is the purpose of my brand? How do you connect that with the interests of your customers? What is the value you add to your customers’ lives?   And create content around that   Consider NIKE, Their essential product is shoes, but they offer more than just shoes to their customers. They are all about honouring great athletics and great athletes e.g. Football and Cristiano Ronaldo. But the most powerful aspect about their strategy is the sense of courage you get when you put their shoes on, the value of the brand is more about the feeling you get when you put on their shoes not why they use a better glue than Adidas. #branding #contentstrategy #digitalmarketing #copywriting #socialmedia

What if Nike launched An energy drink ? We were challenged by The Briefcase Club To design some ads for the same, Here's what I delivered. To create an AD, we need to first understand the brand. After a few observations this is what I found about NIKE , -> They Motivate to take action -> They Enlighten our Soul to do little extra -> Do what excites you -> Give your best everytime In short kaha jaye to " kuch bhi ho jaye DON'T STOP, JUST DO IT ��️🩹" More Ad copies are line up Don't forget to hit that follow button Krishna Ps : Which is your Favourite Energy Drink ? Pss : Which one you liked the most ? #nike #nikeads #copywriting #adcopies

Are you focusing on features or feelings in your marketing? I think we get this wrong more often than we care to admit. People don't drop stacks of cash on a Ferrari because they need transport to get to work. Nobody buys a Rolex just to check the time. A Louis Vuitton bag isn't more spacious than one you can get far cheaper at your local retailer. Nike Air Jordan's won't make you a better basketball player. Yet these are a few of the largest, most recognisable brands in the world, despite their hefty price tags. Why? Brands like these tap into something much deeper - our burning desire to feel a sense of achievement, of status, of happiness, of being part of an exclusive club. If we can learn to do the same, we'll be far ahead of the competition. #marketing #creative #customerengagement #brandexperience #copywriting

One aspect of content creating i've been loving more lately is short form video! There are just so many ways to tell a brand's story and make it engaging in the process. . . This is the recent unboxing video I shot for Sveston Watches! . . #svestonwatches #unboxing #smartwarches #contentcreation #digital #videos #lifestyle #ecommerce

One more post on cleverness... The Nike tagline "just do it" uses ordinary language in a clever way... Which is different from cleverness used for its own sake. Take the commercial for Jardiance, for example. They play an ear worm of a tune, dance, sing, and show smiley faces. I'm guessing the dancing is a play on the name Jardiance. In the commercial, they say, "It's a pill with a big story to tell." So, I remember the tune, the commercial's star person, one line...and that's it. I couldn't tell you what condition it's supposed to treat. Now, you could argue I'm not the target audience, so it didn't resonate with me. Likely so. But even if I knew someone who could have used it, I never would have said anything, because I don't know what it's for...without looking it up. And that's the problem with cleverness. People can remember the cute part, not necessarily the practical part. If you don't know what's in it for you, you probably wouldn't look at that product further. Depending on what you're trying to accomplish, you might want to use cleverness with a light touch, rather than the main event. Agree? #jewelcopy #copywriting #marketing