Hilary Weaver’s Post

Innovation is not always about technological breakthroughs. Sometimes, it's the result of imagination combined with observation. The Sony Corporation understood this when they introduced The Walkman in 1979. In a 1983 TV commercial, the company showcased the ideation behind this revolutionary device. It was not just about creating a portable music player, but also about understanding people's needs and how they wanted to consume music. The Walkman revolutionized the way people listened to #music and paved the way for future portable music players. This is a great example of how observation and #imagination can lead to groundbreaking #innovation. #Innovation #Observation #Imagination #Sony #TheWalkman Richard DiPilla “Reimagining Influence and Branding on LinkedIn “

Not only am I looking forward to the future of the #MetaSmartGlasses but, the future of the #AR #AI #VR #MR and other in these spaces! #meta #metaverse

The potential is limitless, and we’re only scratching the surface! As we seamlessly integrate generative AI, it’s vital to recognize its power and navigate the ethics surrounding its use. Moreover, as these systems become an integral part of our daily experiences, the importance of user-centric design (UCD) becomes paramount. 👓Ensuring that every AR interface and experience is intuitive, efficient, and enjoyable is the cornerstone of making this AI integration genuinely transformative. As always, change is inevitable, but understanding and navigating it effectively is the key. Excited to see where this trend takes us! 💡 #GenerativeAI #FutureTrends #EverydayTech #AIIntegration #UserCentricDesign #FutureUX

It's no secret that cultivating relationships with superfans is the future of music... I previously highlighted Live Nation's initiative to create VIP experiences for top fans, the importance of community, and D2C within music. Now, Warner Music Group is taking a big step forward with its development of its own superfan app. This move is massive in recognizing and monetizing the unique value that superfans bring to the table. Warner Music's CEO, Robert Kyncl, shared at the Web Summit that they're on the brink of launching a direct-to-fan platform, designed to nurture the artist-superfan connection. It's exciting because it's more than just listening - it's about engaging and experiencing music on a personal level with an artist. How do you think this will play out for WMG and what steps do you see other artists taking to cultivate their superfans in 2024? Let me know 👇 #superfans #music #news #warnermusic

Discover what today's youngsters are really buying at record stores! In our latest blog post, "We asked three big record stores what youngsters are buying—surprisingly it's not just Taylor Swift," we explore the surprising trends in music purchases among younger generations. Learn more here: https://ift.tt/47ZCnis

In the 80's it was I want my MTV, now it is I want my live music. As someone who spent 5 years managing strategy and execution for music sponsorships, I saw the benefits first hand on brand awareness and consideration, and that was 10 years ago. As the marketing landscape has changed since then, I see meeting people where they are in life as an even more important piece of the marketing pie. (my mind is already on Thanksgiving) Do you include live events as part of your strategy and if so, what kind? Let chat about it in the comments. #marketing #eventmarketing #experientialmarketing #bandsandbrands #liveevents

Hit play! And watch how we celebrate Youtube Music! ▶️🎧 This spot shows YouTube Music’s unique opportunities for connection with Gen Z audiences – across discovery, listening, and engagement. Impactful visuals helped us reflect this demographic’s preferences for engaging, personalized social content. Xpedition humanizes narratives and prioritizes authenticity, so we focused on one user’s individualized content journey. A hands-on, collaborative approach to production motivates us to pitch bold concepts and support our clients from visual development to final delivery. Ready to share your voice? Let’s amplify it together! 🔊 #Xpedition

Make your mark with metrics 📊 Music analytics empowers artists to connect with their audience on a deeper level, promoters to curate unforgettable experiences, and managers to navigate the industry with precision. #DataDrivenMusic #MusicStrategy >>> Viberate

This week we consider 'How Emerging Music Scenes Are Interacting With Sports' through a Football & Music case study The topics covered are: - Grime and the English Premier League - The role of FIFA and gaming - The Rise of TikTok & Instagram and the Role Of Social Media - Synergies Are Partnership Opportunities - Music and Sports both Embracing Technology https://lnkd.in/egztmFN8