Frédéric Raillard’s Post

Merci J'ai un pote dans la com pour l’interview Cannoise! J’ai adoré cette petite équipe de jeunes menée par le talentueux valentin richardot! Toujours aimé les entrepreneurs!

Thank you Stratégies for the Cannes Lions International Festival of Creativity 2024 interview!

Good Luck Everyone!🤞🤞🤞 🦁 Our Gen AI Creative Studio [Ai]magination has harnessed the power of Lumalabs Dream Machine new Ai Model to celebrate the opening of Cannes Lions International Festival of Creativity this week - and to wish ☀️Good Luck☀️ to everyone at the festival! [Using Lumalabs Dream Machine for animation, the latest groundbreaking innovation in AI video generation, along with Midjourney for image creation and Udio AI Music Generator] #CannesLions #Luma

Just landed in CDG🇫🇷 Ready to represent [Ai]magination in Cannes Lions International Festival of Creativity #CannesLions🦁 Thank you Aimée McLaughlin for highlighting our Gen AI Studio on Creative Review UK🇬🇧 Here is a glimpse: “While [Ai]magination is tapping into agrowing global community of Al artists, the majority of its output is created by its in-house team of prompters, who were drawn from Fred & Farid's offices in Paris, Shanghai, New York and Los Angeles. Raillard is keen to keep it that way too. ‘Gen Al is so complicated and goes so fast that it's hard to keep pace of the technology, so we are convinced that we cannot be efficient if we are isolated. We need to be together,’ he explains. So far, this approach has led to collaborations with brands including LVMH, Pernod Ricard and Greta Thunberg's non-profit ‘Fridays for Future,’ as well as a two-year partnership with McCann.”

Reaffirming our Big Idea mantra in the disruptive context of Gen AI, with a 10-minute video about FRED & FARID

Dans le contexte radicalement disruptif pour notre industrie de la Gen AI, chez FRED & FARID nous réaffirmons notre positionnement en tant que ‘Big Idea Agency.’ Face au tsunami de contenus générés par la Gen AI qui se prépare, les marques auront besoin du soutien d’agences extérieures à leur écosystème pour les faire réémerger, grâce à la Big Idea et au Big Storytelling, deux talents au cœur des agences créatives. Plus que jamais, les agences créatives sont une nécessité dans cette bataille pour gagner la mémoire et le coeur des audiences. À la fin de l’article, vous trouverez une petite video de 10min (dsl!) sur la Big Idea😊. Merci Amelle Nebia et CB News pour cet interview.

What’s wrong with selling? With non-profit & CSR being ‘the new Hip Hop’ of our Advertising Award Festivals, sometimes it feels like our industry is now ashamed of selling🤪 The word ‘advertising’ comes from the Latin 'Advertere.’ ‘Ad’ means towards, and ‘Vertere’ to turn. It means 'turning the attention toward.' 🙃As creatives, do we sincerely produce non-profit campaigns to save the world, or to save our world and secure another year on the good briefs in our agency? If you answer ‘both,’ you’re either a liar, or delusional… or both😬 There is such a gap today in between what clients ask us on a daily basis, and what is required to win in award shows… and even if personally I absolutely LOVE so many of the non-profit and CSR ideas we produce, part of me can’t help but seeing this as perhaps a sign of decadence of a dying industry?🥳🔫 🦸♀️Hey, wanna save the world? Why don’t you work on it over the weekend? 😎We should stop apologizing for doing what we do. Advertising is a beautiful and useful job. We help companies survive or thrive. We work hard. We create value. We create jobs. We support the economy. And sometimes we even manage to create culture, by sneaking a little bit of meaning into our ads. What else do we want? 😇Moreover, advertising represents a rare moment of honesty and transparency in the media. Because viewers know exactly who makes money out of the images they watch. A Dior ad brings money to Dior. A Heineken ad brings money to Heineken. Everything is signed, transparent, clean and clear. The rest of the time, we barely understand who makes money out of the content we consume. Advertising is the most transparent moment in the media, and we should be proud of this. 🤡I heard an annoying French actor complaining about advertising in the middle of his movie on TV; he was threatening to even stop acting because of this. But what was he doing exactly on TV that day, if not advertising his film, and ultimately himself? What was he doing on the Red Carpet in Cannes? What was he doing in all magazines and TV shows during the launch? And what is he doing everyday on Instagram, reposting press articles about himself?🤟 You can’t not sell. Everyone is selling something. It’s been the nature of humanity since the beginning of time. 🎨Talented Belgian Artist Marcel Broodthaers had this provocative sentence: ‘Moi aussi je me suis demandé si je ne pouvais pas vendre quelque chose et réussir dans la vie’ (I too wondered if I could sell something and succeed in life). Pretty good sum up of the deal we’re facing when we are born. We all sell something. Even those who pretend they don’t; especially those👻 We sell things to be able to buy things. It’s like breathing. It’s a dialogue. It’s healthy. It’s natural. The only people who don’t need to sell are spoiled kids, nepo babies: 1%. The other 99% sell. And that’s okay, no?☀️ (Attached a drawing of a Marcel Broodthaers’ art piece I copied)