FRAMEN’s Post

𝐁𝐚𝐫𝐬𝐭𝐨𝐨𝐥 𝐒𝐩𝐨𝐫𝐭𝐬’ 𝐍𝐞𝐱𝐭 𝐁𝐢𝐠 𝐁𝐞𝐭 𝐈𝐬 𝐍𝐨𝐰 𝐋𝐢𝐯𝐞! And it's not the move to Chicago. It's not sports betting. Even though both are vital to Barstool's continued growth. 𝐈𝐭’𝐬 𝐥𝐢𝐯𝐞 𝐞𝐯𝐞𝐧𝐭𝐬! Barstool Sports is known as a digital media brand. From social media to podcasts to blogs, Barstool Sports has ascended to its position as one of the most influential lifestyle brands in America by understanding its target audience & meeting them where they are: 𝒐𝒏𝒍𝒊𝒏𝒆. In the past few years, Barstool Sports entered the live events space - leveraging its most loyal audiences & most popular brands: Barstool College Football Show, Rough 'N Rowdy, the Barstool Classic, the Chiclets Cup. The success has led to a larger investment. In the past week, Barstool announced the inaugural Dave Portnoy’s One Bite Pizza Festival & activated the first ever Barstool Pickleball Open (a sellout). Barstool is not moving away from digital content. It’s expanding into live events - a calculated risk that will continue to pay dividends for years to come. Let’s break down why. 👉 𝐁𝐫𝐚𝐧𝐝 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 & 𝐄𝐱𝐩𝐨𝐬𝐮𝐫𝐞 - Live events offer brands a memorable way to interact with and showcase their products to their audience. These interactions provide more exposure, reach and awareness. More eyeballs means more value. More value means more dollars.  👉 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 - Live events create more opportunity for content creation across the entire event lifecycle (pre, during, post). And at an event the same content can be shared from multiple sources (be it Barstool talent, influencers, attendees, the media, etc) across a multitude of platforms - leading to increased engagement and stronger brand connections. 👉 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 - Live events provide an opportunity that Tik Toks cannot - the opportunity to interact with Barstool personalities in person. Memorable interactions build brand loyalty and deeper brand connections. 👉 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 - Be it a golf polo, the Barstool Sportsbook app or a bottle of Pink Whitney, live events allow consumers an opportunity to purchase products and experience products firsthand. 👉 𝐁𝐫𝐚𝐧𝐝 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 & 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩𝐬 - Barstool Sports has an incredibly large and loyal audience. Partnering with Barstool Sports provides an opportunity that brands dream of - access to and engagement with a loyal, 18-25 yr old consumer base. 🚨 𝐓𝐡𝐞 2026 𝐖𝐨𝐫𝐥𝐝 𝐂𝐮𝐩 & 2028 𝐋𝐀 𝐎𝐥𝐲𝐦𝐩𝐢𝐜𝐬 - Brands are already planning their strategies for the 2026 World Cup and 2028 Olympics. Every event right now is a data point. A platform to test ideas. An opportunity to lay the foundation for two, once-in-a-generation events in the US. Barstool Sports' work for these events doesn’t start now. It already started. Barstool Sports Erika Ayers Lisa Litvack #barstoolsports #sportsmarketing #liveevents #events #eventmarketing

🏈🌍 Boost your brand's game! Discover how Vistar Media's game-changing tactics can help captivate your audience during sporting events. Leverage #DOOH to target specific cities, surrounding stadiums, bars, airports and more. #SportsAdvertising https://hubs.ly/Q01_v6Mw0

ADWEEK Brand Play Sports Marketing Summit in NYC! We are on the cusp of sports centric events and curated experiences across the globe. Everyone is cashing in on the moment and putting every foot forward to step into the game. In the ever changing landscape of marketing - and to the extend of live events and experiential - it is imperative brands look at the new, innovative, and fresh opportunities to connect to fan bases both current and prospective. From digital tech, engaging attendees through omni channel approaches, to delivering a multi-sensory experience that resonates on an emotional level. Some data points: - According to a study by Eventbrite, 78% of millennials prefer to spend money on experiences over things, indicating a strong appetite for experiential engagement. - According to a report by Freeman, 57% of consumers say that participating in live events makes them feel more positive about the brand. Additionally, 98% of consumers create digital or social content at events and experiences, turning them into brand advocates. - Experiential marketing can drive revenue through ticket sales, merchandise purchases, and sponsorship opportunities. By creating unique and compelling experiences, sports teams and brands can attract more fans and increase their spending. Key takeaways from this week event: - HOW BEST TO PLAY IN THE SPORTS WORLD AS A BRAND - HARNESSING EXPERIENCES THAT WOW TO DRIVE FANDOM - NEW AND EVOLVING SPORTS ARENAS THAT YOU SHOULDN’T IGNORE - THE BUSINESS OF SPORTS - THERE’S NO “I” IN TEAM Kristyn Cook Tammy Henault Mary Ellen Jelenek Andy Kauffman Jennifer Storms Kristina Windham Frank Amorese Andrea Brimmer Amanda Chin Terri Carmichael Jackson #experiential #brand #sports #nyc #events #engagements #liveexperiences #sportsmarketing #brandmarketing #experiences

⚽ ⚾ 🏀 🏈 🎾 Elevate the layout of current #sporting events while offering a better experience for the entire fan base—not just those you can sell a seat to will expand the brand’s #advertising reach, increase revenue, fan retention, and even social commentary. Researching and targeting partnerships that specialize in fan engagement Virtual Retention creating engaging experiences for the remote fan. Read more ⤵ https://lnkd.in/dfwq_WzV #marketingdigital #technology #hispanic #multiculturalmarketing #sportsmarketing #sportsmedia

B2B brands' investments in the 2024 Paris games help underscore how the recent growth of live sports on connected TV, together with the blurring lines between consumer and business audiences on digital media, could supercharge their investments in live sports, helping them address hard-to-aggregate mass audiences. #livesports #connectedTV #advertising

Discover an insightful article on Forbes by Courtney Jeffries, titled "How Sports Marketers Can Move Beyond Arena-Sized Events." The article sheds light on the significance of engaging remote fans in the sports industry, an aspect often overlooked by event organizers. It emphasises the need to prioritise remote fans and offers strategies to enhance their virtual experiences, such as exclusive deals and virtual meet-and-greets. Engaging remote fans not only boosts revenue and fan retention but also generates social commentary, providing a better experience for all fans, irrespective of their physical presence. Read the full article here: https://lnkd.in/g8xXvvfm #Forbes #SportsMarketing #FanEngagement #VirtualExperiences #RemoteFans #RevenueOptimization #FanRetention #Gaia #Neoma

Elevate Live Sports with BIG Digital. In 2022, sports fans spent $27 billion on in-stadium matches. Anticipate a 6% rise to $29 billion in 2023. Discover how our portable billboards enhance live sports activations. #BIGdigital #advertising #media

Amplify US makes the Event Marketer Top 100 IT List... The editors of US based Event Marketer magazine have revealed their annual special report on the top brand and experience event agencies serving the experiential industry. For the fourth year Amplify features on the IT List of top 100 agencies. “The top agencies were chosen based on a set of criteria surrounding the work, the capabilities, the vision and the client testimonials, each agency was required to name three specializations to help marketers zero in on what’s relevant to their business.” “Amplify genjoyed its biggest year ever in 2022 thanks to global hubs in London, Sydney, Paris and Los Angeles; numerous high-profile campaigns; 11 new client wins; and three Gold Ex Awards. Now it’s looking to “build worlds” by incorporating narrative design and storytelling into every project, like Fly Away Isles for the LEGO Group, a creative play experience designed by 30 kids in Harlem, and HUGO BOSS' Hugo House, a lifestyle storytelling activation for Gen Z influencers at COACHELLA MUSIC FESTIVAL, LLC. The headcount of its content and studio teams increased by 15 percent globally.” Read the full list now https://lnkd.in/eDu8zd4S #creativity | #design | #community | #content | #brandexperience | #experiencedesign | #experientialmarketing

Out-of-Home Media and the Global Sporting Stage.... Certain partnerships transcend the constraints of time & trends. One such dynamic union unfolds between major international sporting events & Out-of-Home (OOH) media, a narrative rich with exposure, resonance, & remarkable synchronicity between OOH platforms & athletic extravaganzas. Sporting events transcend competition; they embody cultural phenomena, communicating through a shared language of fervour, camaraderie, & rivalry. With a global audience in the millions, these events provide an unparalleled platform for companies seeking to forge genuine connections with their audience. With just 164 days remaining until Paris 2024, the impending Olympics & Paralympics Games symbolize the indomitable power of the human spirit. Many brands have harnessed their values to amplify their presence during these international spectacles. From P&G's poignant "Thank You, Mom" campaign, celebrating the unsung heroes behind every Olympian, to Coca-Cola's Paralympics initiative, spotlighting the skills of competitors & championing diversity and inclusion on a global scale—the impact is profound. The Super Bowl transcends its status as a football game, emerging as a cultural phenomenon. Brands like Pepsi, Dunkin Donuts, Uber & so on leave an indelible mark on the event. Likewise, the FIFA World Cup captivates billions worldwide. Adidas' strategic dominance of cityscapes during World Cups, known as "Adidas City Takeovers," transforms public spaces into immersive marketing experiences. In events like the London Marathon, athleticism converges with altruism. Nike's augmented reality OOH campaign amplifies audience engagement, allowing runners to compete against virtual representations of professional athletes. And then there's the Melbourne Cup, dubbed "the race that stops a nation." Brands like Emirates seize the opportunity to engage audiences & capitalize on Australia's fervour for horse racing—all facilitated through OOH media. All played out on OOH media This collaboration underscores that OOH is not merely a spectator on the sidelines; it's an integral player in the realm of advertising, vying for attention in the fiercely competitive arena of sports. Diversiffi Media is a global independent commercialisation and business development agency, recognised for building & monetising assets through digital OOH networks, digital transformation, dynamic content & brokering commercial partnerships In partnership with The Out of Home Media Consultancy hashtag #assetmanagement #landlords #commercialproperty #municipalities #retail #inhousing #realeatate #adtech #commercialservices #mallowners #revenues #dooh #doohadvertising #partnerships #business #creativity #sustainable #globaladvertising # #sustainability #community #data

Amplify US makes the Event Marketer Top 100 IT List... The editors of US based Event Marketer Marketer magazine have revealed their annual special report on the top brand and experience event agencies serving the experiential industry. For the fourth year Amplify features in the IT List of top 100 agencies. “The top agencies were chosen based on a set of criteria surrounding the work, the capabilities, the vision and the client testimonials, each agency was required to name three specializations to help marketers zero in on what’s relevant to their business.” “Amplify LA enjoyed its biggest year ever in 2022 thanks to global hubs in London, Sydney, Paris and Los Angeles; numerous high-profile campaigns; 11 new client wins; and three Gold Ex Awards. Now it’s looking to “build worlds” by incorporating narrative design and storytelling into every project, like Fly Away Isles for the LEGO Group, a creative play experience designed by 30 kids in Harlem, and HUGO BOSS House, a lifestyle storytelling activation for Gen Z influencers at COACHELLA MUSIC FESTIVAL, LLC. The headcount of its content and studio teams increased by 15 percent globally.” Read the full list now https://lnkd.in/e5FprFa3 #creativity | #design | #community | #content | #brandexperience | #experiencedesign | #experientialmarketing