FRAMEN’s Post

The prospect-buyer journey continues to hinge on the stages of awareness, consideration and decision as it always has. Yet, there are now new formats, directions and modes of reaching these stages, and taking it a step further from buyer to ambassador. Think of these stages as different cities, and make the most of them. While the cities themselves remain where they are, the means of reaching them and internal connections keep evolving with time. Some roads are newly developed, some close, and new modes of transport become available - enabling newer and more ways of reaching these stages and at times providing better experiences across the journey. Read more: https://lnkd.in/gxvKzmis #digitalnetwork #verticalnetwork #communitynetwork #contentnetwork #marketnetwork

Unleash the potential of your beloved local brand or longstanding business. Break free from geographical constraints with our powerful digital strategies that transcend borders, connecting you with your tribe beyond borders. #digitalstrategy #ecommerce #ebusinessdevelopment

We should diversify our income streams (we all know that...) Though, what many end up doing is creating a portfolio of products... Floating around independently... → It's hard to cross-promote. → It's hard to upsell existing clients. → It's hard to create an "identity" around it. Instead, create a product ecosystem. Connect and integrate your products instead of letting them float around aimlessly. Bring them together to create a powerful force! It'll bring more value to your audience and more revenue to you 👌

Turn customers into SUPER FANS? 🚀 Discover the secret weapon of top brands: Creating a dedicated community... From Facebook groups to Discord channels, the possibilities are endless. Ready to build a loyal tribe? Read on! 👇 Quality over quantity. A small, engaged community can ignite a wildfire of BUZZ. Share experiences, celebrate milestones, and transform customers into raving fans. They're not just buying products; they're joining a MOVEMENT. Picture this: Customers triumphantly sharing their successes with your product, igniting a wave of stories and camaraderie. It's more than just a purchase—it's a shared celebration, forging an unbreakable bond of LOYALTY! It's not a one-way street. Engage, celebrate, acknowledge. Show your followers you're right there with them. Troubleshoot their problems, laugh at their stories, and cheer on their triumphs. Be more than a brand; be a FRIEND. Start small, nurture with care, and watch your community flourish. Before you know it, fans will become superfans, driving sales and building a beloved brand people trust and believe in. Forget the transactions, focus on REAL relationships. Build a family, a tribe, a movement. Ready to elevate your brand? Go for it! 🔥 I will teach you to build your own ecommerce empire at www.quitstallingbook.com

Summer is just around the corner, and that means more foot traffic for your businesses! Here are 3 simple tweaks to make your Google Business Listing visible: -Update Your Hours: Longer days mean more opportunities. If you’re extending your hours for the summer, make sure your listing reflects that. You don’t want to miss out on late-evening customers! -Add Photos of Summer Specials: Whether it’s a seasonal product or a sunny outdoor seating area, photos can instantly attract customers browsing online. Show off what makes your business the place to be this summer! -Highlight Seasonal Promotions: Running a summer sale or special event? Update your business description or use Google Posts to keep your audience informed and engaged. Get ready to make this summer your busiest season yet! 🌞 #smallbusinessgrowth #localmarketing #localbusinessgrowth #smallbusinessmarketing

FYI: OUTFRONT has higher revenue per employee, twice as much revenue per billboard as Lamar (Billboard Insider): OUTFRONT’s billboards are mainly in big urban markets and the results. More revenue is possible but sophisticated landlords will drive up lease costs. You can see this when you compare OUTFRONT’s revenue per board and lease cost per board with Lamar. OUTFRONT has higher revenue per employee, twice as much revenue per billboard display but […] #DOOH #digitalbillboards #digitalsignage

I think we did our last market… Early on in the business we signed up for as many markets as possible. We wanted to get out in the world and sell, sell, sell. We quickly learned that a market is basically a browser’s paradise. And many brands leave the markets at a net loss (including us many times). But, we focused on what the exposure could help us with. A real-time focus group. Instant feedback on our product, our branding, the value proposition, and asking people if they’ve heard of us before (i.e. are our tiktoks or ads even working?) We also used it as a content pillar for ‘first timers’ trying the product and that made sense at the time. Now 3 years into the business, I just finished a weekend outdoor market where it on-and-off rained the whole time. Obviously we didn’t hit the sales goals we had in mind, and couldn’t really get much content out of the weekend either. That’s why we’re thinking that may have been our last market. What do you think? Keep going or think bigger?

It's in the quiet after hours that some of the best ideas come to life. At Open Late Collective, we know the grind behind building beloved consumer brands – because we've been there. Our portfolio is a testament to the hard work and innovation that happens when the sun goes down. Here's where we come in and can help you: 🧮 Consumer Insights: Uncovering the psychographics and behavior that drive consumer loyalty. 🗺 Brand Strategy: Sharpening your brand's vision and essence to create a consumer winning proposition. 💘 Customer Experience: Redefining the standards of engagement, crafting seamless journeys that captivate and retain your audience. 📲 Retention & Lifecycle Marketing: Cultivating lasting customer loyalty through strategic communications and personalized interactions. We serve those who dream big and work late to make those dreams a reality. If you're a brand founder or eCommerce operator seeking to help improve your brand, let's chat and turn those late-night brainstorming sessions into your brand's bright future. Call your late night friends. ☎️

"Fun Fact Alert! Did you know that a whopping 93% of mobile searches on Google are all about location, location, location? It's like playing a real-life game of 'Where's Waldo?' - except your customers are searching for YOU! 🔍 Whether it's finding the nearest coffee shop or locating the trendiest boutique, people are using their phones to navigate the world around them. So, if your business isn't popping up in these location-based searches, you're missing out on a treasure trove of potential customers! Let's make sure your business is the hidden gem everyone's searching for! 💎🌟 #LocationSearches #MobileMarketing #BeTheDestination"

All bets are not off. Get clear on who you're serving in 2024. Here's how to launch the beginnings of a powerful merch brand - • Cultivate real connections - Engage with your audience personally, sharing your story while encouraging them to share theirs. - Let authenticity be the cornerstone of your brand. • Leverage feedback as fuel - Actively listen to your tribe's feedback. Their insights can profoundly shape your products and brand. - Make them feel heard, transforming them into your most vocal advocates. • Create exclusive experiences - Offer exclusive rewards, early access, limited-editions. - Treat them like the VIPs...because they are. • Content is king - Share valuable, entertaining, and educational content tailored to your niche. - Inform, inspire, and engage with them. Foster a space where your community can learn and grow alongside your brand. • Celebrate together - Acknowledge and celebrate your audiences' milestones and your brand's accomplishments. - Whether it's hitting a follower milestone or launching a new product, ensure they're a vital part of that celebration. Build together. Nurture these connections. Witness your brand thrive beyond what you could have ever imagined. What would you add? Let me know in the comments 👇