The "Out of Home: digital destination!" conference was held on Thursday 21 March, where the Internet Media Observatory presented the results of its 2023 research on OOH. We are very proud of Antonella La Carpia, who took part in a panel discussion on bringing our innovations to market. 🇮🇹 Osservatori Digital Innovation #DOOH #programmatic
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FYI: Broadsign’s technology to modernize static OOH operations and sales workflow (BandT): Digital out-of-home (DOOH) may have claimed the limelight in recent years, but demand for static OOH remains strong. It accounts for nearly 70 per cent of available OOH market inventory today. While both OOH formats present unique challenges for media owners, Broadsign today released its first State of Static OOH report, which provides key insights […] #DOOH #digitalbillboards #digitalsignage
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FYI: Broadsign’s technology to modernize static OOH operations and sales workflow (BandT): Digital out-of-home (DOOH) may have claimed the limelight in recent years, but demand for static OOH remains strong. It accounts for nearly 70 per cent of available OOH market inventory today. While both OOH formats present unique challenges for media owners, Broadsign today released its first State of Static OOH report, which provides key insights […] #DOOH #digitalbillboards #digitalsignage
Broadsign's technology to modernize static OOH operations and sales workflow (BandT)
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FYI: Clear Channel Outdoor’s Q2 2023 results at at glance (Billboard insider): SignValue has prepared the following analysis of Clear Channel Outdoor’s 2nd Quarter 2023 financials. #DOOH #digitalbillboards #digitalsignage
Clear Channel Outdoor's Q2 2023 results at at glance (Billboard insider)
https://digitalsignagepulse.com
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Proven Sales and Product Marketing Leader: CPG Omni-Channel Solutions, Leveraging Technology, Data & Analytics, Digital Promotions and Media, Strategic Brand Builder
At the recent #CPG DOOH Day 3.0, hosted by the DPAA and Quotient, industry leaders discussed how new creative tactics are shaping #DOOH strategies and enabling #brands to engage with consumers in new ways. Read Quotient's latest blog to learn the top takeaways.
Quotient Blog: Drive Engagement with Dynamic DOOH Creative
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IAB MENA announced the first MENA-focused Programmatic DOOH ecosystem landscape. The list includes companies and organizations that are “significantly active” within the #mena marketplace. At the forefront in the DOOH SSP field, Lemma maintains partnerships with almost every entity (screens) listed in the programmatic framework. Lemma's integration extends across various screen clusters including roadside, transit, in-store, malls, indoors, and networks. For 2024, Lemma is targeting a more pronounced role in the MENA market. We plan to unveil a novel product suite, providing automated solutions for its clients and open up new revenue avenues for screen owners in the MENA region. #automation #Lemma #pdooh #ecoscape #ssp #cms #digitalsignage #transparency #demand #supply #dooh #programmatic #outofhomeadvertising
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Europe’s largest media companies both seeing strong growth in DOOH sales (16:9): by Dave Haynes. Two of the largest out of home media companies in Europe are both showing big growth on the digital sides of their business, with Ströer and JC Decaux both showing DOOH sales up 28% in the last quarterly reporting period. Sales for Ströer are up despite the overall overall advertising market being […] #DOOH #digitalbillboards #digitalsignage
Europe’s largest media companies both seeing strong growth in DOOH sales (16:9)
https://digitalsignagepulse.com
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IAB UK’s Compass & Digital Out-of-Home: The full report (IAB UK): The current UK DOOH market size. The outlook for DOOH. DOOH accounted for 63% of out-of-home market ad spend in 2022 , despite representing only around a third of UK OOH inventory space. Programmatic DOOH value chain: #DOOH #digitalbillboards #digitalsignage
IAB UK's Compass & Digital Out-of-Home: The full report (IAB UK)
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Broadsign is building the future of out-of-home and needs your help. With 70% of OOH still static, it is an important, yet underrepresented part of our industry. That’s why they’d like your input in the State of Static OOH survey. By participating in this global survey, you’ll be helping to identify the priorities and drivers […] #DOOH #digitalbillboards #digitalsignage
– Digital Signage Pulse
https://digitalsignagepulse.com
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ICYMI: OOH Gets Top Overall Performance From Media Pros: Research (16:9): Here’s a little year-end nugget of positive messaging for the out of home and digital out of home sector – word that it gets ... #DOOH #digitalbillboards #digitalsignage
OOH Gets Top Overall Performance From Media Pros: Research (16:9)
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Retail media is in high demand, and in-store retail media is no different. The segment is poised to take on a larger share of DOOH spend, with advertisers looking to reach shoppers in a discovery mindset steps from point-of-purchase. Throw in Lightbox's video with sound within retail environments and brands can't go wrong. #retailmedia #dooh
In-store retail media to claim larger DOOH share
insiderintelligence.com
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