“Not many businessmen would even consider toying with Bill Gates, much less bragging about it.”
That was the observation of Fortune writer Edward Desmond about the cable executive and corporate legend John Malone in a 1998 cover story.
Malone’s cable company Tele-Communications Inc. (TCI) was locked in a contentious negotiation at the time with Microsoft over whether the tech giant’s operating systems would power TCI’s cable boxes.
Malone was dead-set on not allowing Microsoft to have the near monopoly on cable operating systems it did in the PC market, though he was open to (and later did make) a limited deal with Microsoft.
Still, he seemed to relish making Gates sweat—leaving him “pretty agitated,” as Malone told Desmond with “a lean, wolfish grin.”
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