Formula 1’s Post

Pretty cool to see these realistic yet exagerated environments coming to life inside LED volumes, show's that it doesn't all have to be 100% realism to still work in a volume (check out our launch video for Fall Guys for even more proof, That was awesome!) #virtualproduction #unrealengine #realtime

If you can dream it, you can do it. A man of very few words, Enzo Ferrari still remains a legend. And, if you know anything about me, I have, as my girlfriend would say, a sickening obsession with Ferrari. So, when today’s awwwards. Site of the Day landed to be the Ferrari Movie, it would have been completely out of nature to not say something about it. A crisp, clean web design with impactful yet simplistic branding emulates what a Ferrari should be- Elegantly beautiful. The use of solid red and black do not distract you from Mann’s stills of the motion picture. I have always felt there was something emotionally charging yet somewhat fortifying of the 2 tone colour system, wherever it's implementation. Simplicity is the ultimate sophistication and in an era of quiet luxury, we needn’t have over complicated design. Wonderful job, Antinomy Studio & 27b. “Aerodynamics are for people who can’t build engines.” - Enzo Ferrari.

Check out our new blog post Cinematic Clash: "Barbie" vs. "Oppenheimer" - Record-Breaking Previews Spark Fierce Competition #newblogpost #barbie #boxoffice #trending #oppenheimer #movie #warnerbros

NEWS AND INFORMATION HOLLYWOOD BETS ON LAS VEGAS AS SOUNDSTAGES GROW AND NEVADA CIRCLES STRONGER INCENTIVES (By Gregg Goldstein) When crowds gather to watch cars speed through retrofitted streets in Las Vegas Nov. 19, they’ll be looking at more than just the Formula 1 Heineken Silver Grand Prix. They’ll also be the audience — and extras — for Brad Pitt’s untitled racing movie from Apple Original Films and director Joseph Kosinski. “The filmmakers looked at all the different Grand Prix [races] to see where it made sense for their story to play out and where they would film,” says a source close to the production. “They are absolutely embedded in the event as an 11th team. What makes it unique and special is the blending of a fictional team and drivers into the actual 2023 world championship.” The largest potential soundstage in town — and the world — is the 360 feet tall, $2.3 billion Sphere at the Venetian, a gargantuan venue now hosting a U2 concert residency and Darren Aronofsky’s “Postcard From Earth,” a space doc presented on a curved 160,000-square-foot immersive LED display. Studios including Sony and actors like Mark Wahlberg and Jeremy Renner are trying to bring more film and TV projects to the state. “I moved to Nevada, where hopefully we’ll … get a bill passed so we can get tax credits for the state, build a state-of-the-art studio here and make this Hollywood 2.0,” Wahlberg said in October 2022 on “The Talk.” He recently filmed two projects in the state: the Lionsgate thriller “Flight Risk” and the Apple Original Films/Skydance Media action comedy “The Family Plan.” With a wide variety of locations, plus new tax incentive and infrastructure legislation in the works, Nevada is looking like a safe bet for the film and TV industry. Click on the following link to read the entire article: https://lnkd.in/gbGp7tcf — #lasvegas #soundstage #entertainmentnews #entertainmentindustry #SphereAtTheVenetian #tvandfilm

Car commercials used to hit the road, racking up costs with film permits, road closures, and fancy camera rigs. 💸 Impressive, but pricey. Enter virtual production! Automotive brands are crafting commercials without leaving the studio. Spectre Studio’s Lexus commercial proves it – seamlessly transitioning from city to seaside in one smooth shot. Movie magic? Of course. Cost-effective? Absolutely! So, what’s your take? Are virtual shoots the future of automotive ads? 🤔 #virtualproduction #production #producer #marketing #advertising #commercial #marketingstrategy

Super Bowl commercials serve as an excellent opportunity to gauge current trends or overused techniques in cinematography. Here are a few observations from 2024: The wide and close lens. Ads shot primarily with wide lenses have been super popular in the past few years. I often see them keeping the camera closer to talent and shooting from a lower angle. Although this one may be beginning to phase out, I still quite like the look. Color grading is leaning towards either a clean, bright, and natural look, or a split-tone, saturated, and low-contrast style. Video walls were only noticeably used in two ads. This suggests that the industry is moving in the right direction by using them more subtly. I was relieved to see less of that shot where the camera rapidly moves up into the talent's face, often handheld. This one has been extremely overused by now. Most of the current trends I’m noticing seem to have been around for a while. I'm curious to see what techniques will emerge for the rest of the year. My prediction is we will see more snorri-cam shots, and camera movement that intentionally breaking of the fourth wall, for example, picking up the camera from the ground and framing it up during the shot. This commercial was my overall favorite: https://lnkd.in/gQ2Hsz_j

🎥 It's #Oscars week... The 96th Academy Awards are on Sunday, which means I get to write about the ceremony and a few of the races. This is one of my favorite events of the year because it allows us to celebrate the power of film and movies. It's also exciting to discuss and debate with other industry professionals and reflect on our favorites from the past year. What were your favorite films from 2023? Check out my predictions and a few of my favorite underrated films in the latest from The Backlot newsletter on #substack.

'Rain Man' was a blockbuster movie back in 1988, but we all know the real star was the 1949 Buick Roadmaster convertible. Learn more about this classic car star in this MyStar link: https://lnkd.in/dp7AE-Nz #49BuickRoadMasterconvertible #RainMan