[Blog - the tea house] 💡Diving into the Asia-Pacific market reveals a complex landscape of diverse cultures, varied media usage, and distinct regulatory frameworks. Looking for actionable insights to lead successful marketing operations in APAC? Read our latest article, "Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region," by Brice D. and Ivan Yuen. From understanding local preferences to navigating competitive and regulatory challenges, this guide is essential for those aiming to thrive in this vibrant region. Read the full article here 👉 https://lnkd.in/gGN4Z25z
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Introducing Kassandra, our in-house, email-based agent designed to help organizations access, process, and interact with insights directly from their email. Kassandra integrates seamlessly into your inbox, providing your employees with secure and effortless access to data-driven insights, empowering everyone to make informed decisions and drive innovation. 💡 The rise of data within businesses, coupled with the growing complexity of markets, customers, and business users, is increasing the demand for decision-makers to leverage their data to fuel innovation more than ever. Yet, only a few organizations can share enough data with their employees to truly become data-driven. At fifty-five, we are pushing the boundaries of digital transformation by harnessing the power of generative AI to ensure data safety while making insights accessible across your organization. To find out more about Kassandra and our other Gen AI solutions, contact us now: https://lnkd.in/es_EuMmJ Tiyab K. Ananda Cassini Jean-François wassong Pierre Harand Margaux Montagner Tien Dat LE The Brandtech Group
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Mastering Consent Mode is crucial for any APAC-based business to succeed in the European market. But to properly get started, you might need the help of a Google-certified partner like fifty-five. We are proud of our partnership with NetEase Games, whom we supported in implementing a privacy-centric measurement approach. NetEase Games can now implement Consent Mode across all its apps. Read more at: https://lnkd.in/giQmgWn5
Europe presents a $660B potential for APAC businesses. The key to unlocking this opportunity? 🔑 Privacy-centric measurement. Here’s what that means for your business 👇 What is privacy-centric measurement and why should I adopt it? 🔒 It’s a measurement approach which prioritizes customer privacy when using it for advertising and measurement. By embracing privacy-centric measurement, businesses stay in step with platform and regulatory changes, build trust, and gain insights to optimize marketing performance. How can I embrace privacy-centric measurement? 🧩 Tap into solutions like consent mode. It lets you measure conversions while respecting people’s consent choices, so you can better understand how to drive performance, even with less user data and signals. What if my customers decline consent? 🦾 Consent mode modeling uses Google AI to fill the measurement gaps, recovering ~65% of lost conversions. Are there any success stories? 🌟 Brands like HONOR and NetEase Games are using consent mode to deepen their understanding of customers in the EEA and power their growth overseas. After implementing consent mode, Honor saw an uplift of conversions and a 59% increase in purchases. By recognizing consent and embracing modeling to fill in data gaps, you can fuel performance and meet your customers’ privacy expectations. Find out more: https://goo.gle/4aPo3sW #ThinkWithGoogle #Privacy #Measurement
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[MIND RETAIL DAY] Ne manquez pas le premier #mindretailday de mind Retail, un nouvel événement dédié à l’ensemble de l’écosystème #retail. Découvrez lors de cette matinée, différentes interventions sur les nouveaux territoires du retail : retail media, B2B, IA, économie circulaire... Benoît Sétif, Executive Director Retail & Services chez fifty-five, participera à la table ronde "Quand l'IA vient doper la performance omnicanale", aux côtés de Lily Cadell, General Manager France de Ankorstore, Réuel Mizrah, Directeur Général de La Maison Convertible, et Marine Morel, Responsable Innovation de SAINT MACLOU. 🗓️ Mercredi 19 juin 2024, de 8h à 13h 📍 La Compagnie 1837, 1 Cr de Rome, 75008 Paris Inscrivez-vous gratuitement par ici 👉 https://lnkd.in/ehME69zJ Johana Sabroux Morgane Monteiro Sophie Baqué Paul Roy Pierre Harand Jean-François wassong Nicolas Vaudran Claire Dulac mind Media
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[Google Cloud Summit HK] As a Google Cloud Partner, fifty-five was proud to sponsor the Google Cloud Summit Hong Kong 2024!🌟This event provided a fantastic opportunity for all attendees to explore the potential of #cloud technology. A huge thank you to everyone who visited our booth! It was wonderful to connect with so many enthusiastic professionals and discuss the future of cloud innovation. 🚀Using Google Cloud Platform, fifty-five address challenges like data silos, data inconsistencies, and limited customer insights to enhance marketing activations, etc. 💡 If you're looking to leverage cloud solutions for similar challenges, our experts are here to help. Reach out and let's explore how we can assist your business’s growth! https://lnkd.in/es_EuMmJ #GoogleCloudSummitHK #DigitalTransformation #TechInnovation #fiftyfive
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🎙️Our newest #podcast episode just dropped! Dive into the future of #technology with our latest episode: "2024 MarTech Trends: How is GenAI Shaping the Future?" Tune in now 🎧 https://lnkd.in/e69A6ekT Our guest speakers Hugo Loriot, Head of Data & Technology at The Brandtech Group, and fifty-fiver Robin Clayton, Managing Director, explore the #transformative impact of #GenAI on the evolving marketing landscape.
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[PRIVACY, UNLOCKED] ALERTE NEWSLETTER 🆕 🔏 Fin des cookies-tiers, RGPD, IA Act, régulations de la CNIL… le marketing digital fait face à de nombreux changements. Dans un monde digital en constante évolution, notamment autour des sujets privacy, il est essentiel de rester informé et de comprendre l'impact de ces changements dans le secteur du marketing digital. Découvrez Privacy, Unlocked, notre nouveau rendez-vous pour des insights précieux, tous les mois, pour comprendre et aborder l'ère post-cookie. Soyez les premiers informés ! Inscrivez-vous dès maintenant pour ne pas manquer notre première newsletter 👉 https://lnkd.in/e9jJ-wsV #ProtectionDeLaViePrivée #Privacy #Newsletter
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[📢 EVENT: GEN AI FOR LUXURY] We are super excited to host an exclusive #GenAI event in partnership with Google Innovation Partners in Geneva with guest speakers from Luxury, Beauty and Outdoors industries: Antonio Carriero, Julien Boucher and Rajesh Shanmugasundaram On the agenda: 👉 An introductory keynote on AI and generative AI 👉 A talk on how to transform your e-commerce with Generative AI 👉 A roundtable on the vision of generative AI and its use, with our experts and guests 👉 A final keynote to get you started on generative AI topics More details, including a list of guest speakers, to be announced very soon, so stay tuned.. 📅 Thursday 30th May, from 5pm to 9pm 📍 The Ritz-Carlton Hotel de la Paix, Geneva 📎 Reserve your place now: https://lnkd.in/eNRqMNub Thibault Cazenave Stéphane Feuillebois Emilie Sonck Francois BRACQ Pierre Harand Jean-François wassong
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[#Webinar] La Data Retail : nouvel or noir du marché publicitaire ? Ne manquez pas notre prochain webinar en collaboration avec mediarithmics sur le Retail Média. François KHOURY, PMP, Senior Pre-sales Manager chez mediarithmics et Benoît Sétif, Executive Director chez fifty-five, animeront ce webinar pour vous présenter : - Ce qu'est le Retail Media et le rôle de la data sur ce levier - Comment les marques doivent s'organiser autour de la data pour saisir le plein potentiel du Retail Media - Comment mettre en place son offre Retail Media 📆 Le jeudi 25 avril, de 11h30 à 12h15 Inscription ici 👉 https://hubs.ly/Q02s_Qks0 Nicolas Vaudran Guillaume Tollet Pierre Harand Jean-François wassong Claire Penanguer
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