FARM Marketing Agency’s Post

Great presentation by Xabier Palacio of ESOMAR at the pre-Congress National Representatives Summit in Amsterdam. ‘Clients/brands around the world are looking for agencies that can help to solve complex business challenges, show-up as a long term partner, can bring a fresh perspective and expertise to the table and can turn insight into action and drive internal engagement’ This is exactly what we wanted to highlight with our rebrand from InSites Consulting to Human8 💚 ‘A human-driven consultancy that connects brand with people and culture to drive positive change’. From human understanding to business impact 🚀 All our work has 3 main ingredients 🧑🍳 - People: getting close to a diverse set of consumers and their cultural context and engaging them very actively in our projects; - Perspectives: combing different data sources, methods and techniques to deeply understand human behavior and cultural shifts; - Partnership: being close to our clients, investing time in understanding their brand/business challenges and internal dynamics to be able to turn strong insights into growth in collaboration with our experts and consultants. Thanks again to all involved in the rebranding process 🙏🏻 We not only highlighted our key strengths it also seems that our passion points are what the business world needs 🙌🏻

Every industry moves and evolves quickly and the #eventsindustry is certainly no different. Key takeaways and future trends that stood out for me from my visit to #confex2024 ⭐️ AI and personalisation in events is growing - both for internal planning processes and externally for event audience engagement ⭐️ Holistic event sustainability focusing not only on lowering carbon but on audience wellbeing and social impact in the local community is very important and will soon become non negotiable ⭐️ Retaining our people and looking after wellbeing and building culture as well as nurturing emerging talent and inspiring early in their career ⭐️ We need more storytellers and content creators in the industry as it's not just a logistical role ⭐️ A commoditised events market isn’t sustainable - lowest bid wins. Strategic partnerships are more valuable. ✅ #thepowerofevents intends to provide event analysis and data evaluation to support the UK events community. Events agencies and suppliers can sign up https://lnkd.in/e76gU5Km #eventprofs

Attending IMEX last week was awesome however, been part of the Future Leaders Forum was extra special as I had the chance to connect with new generations eager to enter the complex but equally fascinating world of events! I got many learnings throughout the show, but herewith my top 5: 1.    THE POWER OF PHYSICAL CONNECTIONS: in a post-pandemic era, witnessing how much this is valued from both, clients and suppliers alike is positively overwhelming! 2.    APPS, DIGI-TOOLS, A.I. AND BEYOND: Yep “evenTech” is here to stay and help but not to replace human creativity and that magic that any event needs, just remember one thing…who needs to feed and manage all those ultra-techy tools? 3.    SUSTAINABILITY IS NOT A CHOICE: Producing all our events environmentally friendly is a responsibility and not a trend anymore…yes let’s get rid of tons of useless SWAG still circulating around 4.    EDUTAIMENT: few years ago everybody talked about gamification to make sessions more “fun”, now is all about “educating while entertaining” another buzzword which makes total sense: shorter, interactive, instructive and innovative presentations! 5.    DIVERSITY, EQUALITY AND INCLUSIVITY IS KEY: while our industry is rapidly recovering, financially speaking, same speed is no applicable for DEI implementation. We all, from planners to venues to exhibitors, have more work to do to ensure our sector becomes increasingly inclusive, diverse and safer for all of us. Looking forward to "bring it back/sing it back" all this in 2025! #IMEXFrankfurt #IMEX #Events #Congress #Conventions #Conferences #Forums #AV #Venues #Eventproducers 🙌       

💡Must attend webinar alert!! Kantar Brand Inclusion Index Webinar tomorrow August 8th. Building brands with an #inclusion approach is the right thing for your business and society besides it will give you competitive advantage and increase the value of your #brand. Valeria Piaggio will guide this session and offer a great understanding about what those more under-served value from brands that are doing it right for them. Register here: 👉https://lnkd.in/d5zvjsmQ #BrandInclusionIndex

On my way back from #ForrCX where I got to experience two days packed with insights, connection and advice. As always I will be doing my round of key takeaways, especially because this marks the very last event of the season and H1. Each event has been unique in its own way, starting in Q1 working with Oliver Davis at Engage Customer, followed by a couple of activations with the IQPC crew, doing Fianancial Services with Kirsty Barnett and then the rounds at CCW Europe with Stefan Wasmuht. Somewhere amongst all that activity we did two sessions with the Directors Club and Jon Snow both online and in person. Talking about online sessions- it was a pleasure to work producing webinars with some of our wonderful partners at Zenarate and Sprinklr (two brilliant platforms) as well as supporting a session on Designing the CX Hub of the future with the team at the European Contact Centre & Customer Service Awards (ECCCSA), not to mention a fireside chat on Travel and Hospitality with the team in 🇪🇸 Spain, which I had the honour of moderating. More recently we worked with Clare Muscutt (WiCX) and her amazing team at Women in CX ™ to bring an in person session to Stockholm which was a total hit, while closer to home we got to work with Gavan O´Farrell and the Consero team building deep connections in the industry… and just to keep our finger on the pulse of all things disruption and scale, we shared our secret to staying entrepreneurial with Raf De Kimpe and the Fintech Week London crowd, before quickly shifting our focus to retail at one of the most fun events of the season with Tom Jones and the RetailJam gang. As a cherry 🍒 on top of an already deliciously rich cake I’ve just had two days of deep learning and development with Konstantinos Zantes and Forrester at their EMEA CX conference and with that, the sun is shining ☀️ and the weather is hot 🥵 which can only mean that school’s out and time for me to finish plans for an equally as exciting H2 🦄 #events #CX #Foundeverlife ______________________________________ Hi! I’m Ori, a Customer obsessed strategist on a mission to help my clients offer the #CustomerExperience of their dreams! As you can probably tell, I could talk about this stuff for hours, so if you’d like to learn more about the latest trends in the industry, follow me 👉🏼 Oriana Ascanio ⚡️💜 for regular content

I'll never forget 2023! This year my role has been incredibly rewarding. Here are my 5 biggest achievements: 1. Orchestrated a flawlessly executed large-scale conference, surpassing attendance targets by 20%. 2. Implemented innovative virtual event strategies, doubling online participant engagement compared to previous years. 3. Secured key partnerships, elevating event sponsorships by 30% and enhancing overall event experience. 4. Introduced sustainable practices, reducing event waste by 40% and earning recognition for eco-friendly initiatives. 5. Led a dynamic team, fostering collaboration and achieving a record-breaking attendee satisfaction rate of 95%. Ready for the encore, 2024? What's your go-to success strategy for the year ahead? #eventmanagement #eventplanning #eventprofessionals #newbeginnings #2024goals #newyear2024

In an era of digitization and global connectivity, local event marketing is becoming increasingly important. Companies around the world are realizing that despite the undeniable benefits of digital channels, nothing can replace face-to-face interaction. Local events like those organised by Seat or Snipes offer a unique opportunity to stand out from the digital masses and make real, human connections. It's about putting people first and creating authentic experiences that build trust and are memorable. Click here for more great examples of local event marketing: 👉 https://lnkd.in/eyRG7meC #EventMarketing #CustomerLoyalty 📸 by Moment Factory | SNIPES | SEAT,SA

Discover how Norths Collective, a trailblazing hospitality group in Sydney, boosted engagement and venue success through data insights! 🚀 ✨ Results: 📈 +45% Online Event Ticket Sales 📈 +20% Membership Growth 📈 +28% Renewal/Retention Increase Read the full story for data-driven strategies that drive loyalty and revenue: https://lnkd.in/dZX2wdHf 🔍 Curious about achieving similar success? Ask OSF Digital how you can transform your business with data-driven strategies! #OSFDigital #DigitalTransformation #DataStrategy #MemberEngagement

Today we focus on Tip 7/10 – Events Events for New Business in Creative Agencies Are Back! 🌟   After a long break, events are back in all forms and sizes, and networking has never been more important. As we embrace the opportunity to connect in person again, it's time for creative agencies to leverage these to spark new business and collaborations. Whether you are hosting your own event or attending one, these moments are invaluable for meeting peers and developing relationships, exchanging ideas, and driving innovative ideas and partnerships.   Here are some marketing-specific events coming up that you want to be aware of: London Tech Week - June 10-14, 2024 A week-long festival of live events showcasing and celebrating the best of tech and innovation. Cannes Lions International Festival of Creativity - June 17-21, 2024 The Cannes Lions is a global event held annually in Cannes, France, celebrating excellence in creative communications, advertising, and related fields. Marketing Week Live - June 22-23, 2024 Join industry leaders for insightful sessions and workshops focused on the latest marketing trends and strategies. MAD//FEST London - July 2-4th, 2024 An unmissable event for those in advertising and marketing, offering a platform to connect with top brands and agencies. Festival of Marketing – October 3rd, 2024 Dive into the future of marketing with a series of sessions on data, creativity, customer experience, and more. And have fun Networking. #Networking #MarketingEvents #CreativeAgencies #NewBusiness #LondonEvents #NewBizAcademy #NewBusiness #AgencyGrowth    I’m Pia de Malherbe – I run strategic new business and marketing workshops and trainings via the The Newbiz Academy and also help agencies be better at newbiz and marketing on a day-to-day basis. DM me to chat all things agency newbiz and marketing.   On Fridays I write about my passion topic focussed on key insights into the next generation via my kids to understand how this new generation ticks. #GenAlphaNews #GenAlpha

Planning & executing great conferences is no mean feat. There’s up front cash investment. More than you might think. There’s content creation that is UN-style complex. Ultimately you are focussing on amazing user experience but then you have to factor in speakers, panelists, and sponsors. Ie., variables you can’t control. There’s the focus on seamless CX from registration to final party. (Brand guidelines for multiple stakeholders). Staff, operations, briefings and more briefings. There’s a seamless brand experience to deliver. There’s a broader ecosystem of hotels, travel, restaurants and more to integrate. Then there’s all the real-time adjustments to ensure that seamless CX when stuff goes wrong. And yes, stuff goes wrong everyday. Oh and there’s the comms, the media, the complexity of sponsor activation. The stress of ticket sales… Plus a load more that I’ve missed here. David Hovenden Pippa Chambers Greg Graham and the entire The Misfits Media Company. Applaud your courage, creativity & conviction. It was a ripper! Cannes In Cairns #Cairnsiscool