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Human truths represent undeniable insights that, when utilized thoughtfully, express familiar sentiments we may not have put into words before. They address unspoken needs and resonate profoundly, transcending superficial marketing tactics. These truths are akin to nuggets of gold in creative work as they establish a profound connection, bypassing mere features and benefits to touch the chord of resonance every brand aims for. Despite the serious connotation of the term 'human truth,' these insights cover a wide emotional spectrum. If they seem obvious, that's good; genuine human truths aren't a moment of sudden realization but rather a recognition of something inherently known. They exist in plain sight, yet possess incredible power in their simplicity. The effectiveness of human truths lies in our fundamental human desire for belonging, following closely after our basic needs for survival and safety. Everyone yearns for belonging and understanding. When creative content resonates with our deepest feelings, experiences, thoughts, or aspirations, it strikes a chord that feels inherently familiar. 😎

"Fancy like Applebee's on a date night, Got that Bourbon Street steak and an Oreo shake With some whipped cream, on the top too, 2 straws one check, girl I got you..." Do you always sing along with Walker Hayes' song...Fancy Like? Now Applebee's Neighborhood Grill + Bar is leaning into this earworm, with a Date Night Subscription Pass. $200 gets you up to 52 "Date Nights" of up to $30 each. Not surprisingly the subscription was a hit, apparently selling out in 30 seconds, and nearly crashing Applebee's website. It's not known how many passes were actually sold, and many consumers feel hoodwinked. The offer was rich and the demand is definitely there. Other restaurants have experimented with varying degrees of success with subscriptions (remember the Taco Bell Taco Lovers Pass?). It makes sense to me. A susbcription (or a premium membership) can smooth out cashflow for the restaurant, drive preference and habits with consumers, and create some buzz too. (Normally, I'd share an article, but today, I'm sharing the song, for your enjoyment!) #restauranttech #fastcasual #subscriptions #membership https://lnkd.in/gQ35Qr6T

“Running a restaurant is a total breeze!” …said no one ever 😂 With daily tasks like managing your team’s schedule, addressing service hiccups, tending to guests, and staying on top of things like social media and accounting, who’s got the time to be proactive?!? That’s why we created this seasonal prep list— 👉🏼Follow expert advice 👉🏼Get inspired by awesome Tock customer ideas 👉🏼Support your staff 🏆Ready to offer stand-out experiences? 💵Ready to convert first-time visitors into lifelong guests? ✅The prep list has gotcha covered 💪🏼

It comes down to three key “plays:” 1) A spread of great food and drinks 2) Plenty of comfortable seating 3) A crowd of diehard fans ready to cheer their team to a win But if you want to work in a few “trick plays” to keep your partygoers on their toes, here are three to consider:  • Fan challenges: Toss in an element of excitement by organizing pre-game contests. Invite your guest to predict the final score, MVP, or key statistics.  • Local flavor: Elevate your spread with a taste of the town. Incorporate a couple of signature dishes from a local eatery, adding an extra layer of excitement to your culinary game. • Halftime game plan: Keep the momentum rolling during halftime with a strategic game plan. Engage your guests with activities like a mini football toss or team trivia, ensuring the energy remains sky-high during breaks. No matter how you’re celebrating, have a great time with friends and fans — and, of course, may your team bring home the win! Kathleen Flanagan, REALTOR® with RE/MAX One 410-279-8934 (C) | 410-535-6291 (O) homeswithkathleenflanagan@gmail.com https://lnkd.in/dVaNu6x

Got what it takes or know someone who might win the title? Details here

Last week, I talked about how #restaurants can earn more with merch in NCXT's latest #AskMeAnything livestream on YouTube, and today I'm sharing 2 of them here... Number one, it enhances the #customerexperience. When customers leave your restaurant, they may want to take a piece of the experience with them. Selling merchandise is a great way to do this. They can wear your t-shirt, use your coffee mug, or even put your sticker on their laptop. This can help to extend the customer experience beyond the walls of your restaurant. It can also make customers feel more connected to your brand and more likely to return in the future. For example, a customer who wears your restaurant's t-shirt is more likely to be recognized by other people who know the restaurant. This can lead to positive word-of-mouth marketing and attract new customers. Number two, it generates additional #revenue. Selling merchandise is a great way to generate additional revenue for your restaurant. This can be especially helpful during slow times or when you are unable to operate at full capacity. The profit margins on merchandise are typically higher than the profit margins on food and drinks. This means that you can make more money by selling merchandise, even if you sell fewer units. For example, if you sell a t-shirt for $20 and your profit margin is 50%, you will make $10 profit on each shirt sold. If you sell 100 shirts, you will make $1000 in profit. Of course, you need to make sure that the merchandise you sell is high-quality and that it reflects your brand. You also need to price it competitively. But if you do it right, selling merchandise can be a great way to boost your restaurant's bottom line. If you want to learn more about how your restaurant can earn more with merch, replay the full recording here: https://lnkd.in/gyJiursV Make sure to also share this with people who might benefit from it! #restuarantmerch #OurBestWorld #restaurantmarketing #change #humancentereddesign #stpaulmn #restaurateurs

Is a bag of drinks worth your health? At many offices this is the norm. Stealing company resources from other employees. Who loses? Do all remote employees reap the same benefits as their office going counter parts? What about if you are hybrid, do you get food sent to your home office on your non office days? I don’t work so I am out of the loop. Just a question. What if your CEO says attendance is optional? Then DO NOT COMPLY with back to office pressure. What is the reason for the push for RTO when COVID 19 is trending upward, and the vaccinated are the most vulnerable this time around? Where is the logic? Are CEO’s trying to cause one of their so called “super spreaders” by forcing returns during the historical flu and cold season?

Whether you’re welcoming the very first guests to a restaurant, a boutique shop, a hardware store, or even a new franchise location, a grand opening is always a cause for celebration. But to get it just right—to entice droves customers not only to attend but to spend—takes a fair amount of legwork. ➡️ What does it take to introduce the community to your brand? ➡️ What do you need to do to get them in the door on opening night? ➡️ And, once they’re there, how can you encourage them to purchase your products during the grand opening and then leave the party excited to come back soon? We break it all down in our blog post. https://ow.ly/C6Nn50QIijr

Company Culture is your entire brand, not just how you treat your employees. AriZona Iced tea leads the way. When your customers trust that you always have their back, they will never leave you, the same is true of your employees. There are so many parallels between company culture and sales strategy. I believe they have a direct effect on one another, and are essentially the same thing. How do you give back to your clients and employees? #CompanyCulture #Burnouts #SalesStrategy

If you need a jolt of joy and a virtual fist bump 👊 you need to check out this video!