European Interactive Digital Advertising Alliance’s Post

🌟 Heading to Milan for Interact 2024 on May 21-22? Don’t miss our session on the Digital Services Act's impact on ad transparency. Our CEO, Townsend FEEHAN will lead a panel with experts like Ionel Năftănăilă (EDAA), Elena Turtureanu (Adform), and Rowena Lam (IAB Tech Lab) as they unveil the DSA Ads Transparency Solution. This isn’t just a talk about compliance—it’s a deep dive into how we can collaboratively set new standards for transparency that align with industry regulations. We'll explore both EU and national enforcement uncertainties and what this means for your strategies: https://lnkd.in/d8za8zkD

#nomediaexemption The European industry associations Adigital, Afnum, Anitec-Assinform, CCIA Europe, DOT Europe, Infobalt, NLdigital, Technology Ireland, and techUK, have submitted a joint letter to Members of the European Parliament in the context of the upcoming vote by the European Parliament’s CULT committee on the proposed European Media Freedom Act (EMFA). The associations support the overarching objective of the EMFA but remain seriously concerned by the overlaps and potential contradictions between EMFA and the established legislative frameworks on the one hand, and changes to Article 17 that would turn the provision into a media exemption on the other. This concerns in particular, the scope extension to cover ‘restrictions’ and the 24-hour must-carry obligation would undermine the EMFA’s goals of media freedom and plurality. Joint letter ➡️https://bit.ly/3YYtjGv

🔍 Exploring the latest tech landscape! The Competition Commission has initiated public hearings into tech giants Google, Facebook, and Apple. 🚀 We are excited to delve into the implications and possibilities for the future 🧠 What could this mean for the digital advertising industry in South Africa? Adclick Africa is at the forefront of digital marketing trends and we want to discuss the potential impacts on the advertising landscape with you! --> https://lnkd.in/daQpG8ZV <-- Read more here 🌐 Join the conversation, let's shape the narrative together! 💬 #SouthAfrica #TechNews #CompetitionCommission #PublicHearings #TechGiants #Google #Facebook #Apple #LinkedInDiscussion #FutureTech #BusinessEthics #ShareYourOpinion #MarketDisruption

Looking forward to speaking at IAB Interact 2024 on May 22 together with Townsend FEEHAN, Martina Gerli, Rowena Lam and Elena Turtureanu. In this session, we will discuss the release of the technical specifications for the DSA Ads Transparency Solution by IAB Tech Lab, in collaboration with IAB Europe, as well as the interplay between the specifications and EDAA's Advanced Advertising Transparency Programme (AATP). Specifically, we will discuss how compliance with Article 26 of the DSA can be facilitated and streamlined through common technical approaches, as well as the outstanding uncertainties underlying the enforcement of this new piece of legislation at both the EU and national level. https://lnkd.in/d75fvryP #Adevinta  #IABInteract #Transparency #DSA #Advertising

There are many ways to find success in a post third-party cookie world but PAIR (that's Publisher Advertiser Identity Reconciliation) is definitely one of them. Get the 4 PAIR takeaways from IAB Tech Lab's 10th Anniversary Summit session with LiveRamp's Travis Clinger, as shared by our very own Jessica Nussbaum: 1⃣ Stand out with relevant ads powered by your first-party data. 2⃣ Sustain durable advertising strategies amid signal loss. 3⃣ Secure your data: No sharing, no pooling, you keep full ownership of your data. 4⃣ Standardize on IAB Tech Lab's open-source protocols for a reliable, interoperable solution. WATCH as Shailley Singh talks about PAIR. Additionally, LEARN MORE about the IAB Tech Lab PAIR and how to engage with it → https://goo.gle/3XfzpDs #EndOfTheBeginning #TechLabSummit

From now on, 𝐚𝐥𝐥 online platforms have to play by the rules of the Digital Services Act – in addition to the very large online platforms and search engines. EU's landmark rulebook aims to make the online environment safer, fairer, and more transparent by: ⏩ countering illegal content, goods, and services; ⏩ banning sensitive data use for targeted ads; ⏩ protecting minors, including a ban on the use of their personal data for profiling or targeted ads; ⏩ providing information about advertisements, such as why the ads are being shown to them; ⏩ ensuring effective and transparent content moderation; ⏩ and more. Together with the National Digital Services Coordinators, the European Commission will ensure all platforms respect the rules.

I think many people would be surprised to know how much access to government has become controlled by 3rd party private companies. Remember the days when folk used to say when online services were free it was because 'you' were the 'product'? A similar model has taken hold in the public sector event space, with access controlled by event companies selling access to people with a .gov email address and media have become persona non grata. In this model - public sector employees are the 'product'. It's a good business model if you can swing it, but not for citizens wondering why access to public servants is being managed by a for profit business. Joseph Brookes https://lnkd.in/gk7F2C5x

The Court of Justice of the European Union (CJEU) has delivered its judgment in IAB Europe v Gegevensbeschermingsautoriteit, Case C-604/22, in relation to the Transparency and Consent Framework, a compliance mechanism for online tracking developed by Interactive Advertising Bureau Europe. Read our analysis to better understand the CJEU ruling, next steps and potential implications for companies

The Court of Justice of the European Union (CJEU) has delivered its judgment in IAB Europe v Gegevensbeschermingsautoriteit, Case C-604/22, in relation to the Transparency and Consent Framework, a compliance mechanism for online tracking developed by Interactive Advertising Bureau Europe. Read our analysis to better understand the CJEU ruling, next steps and potential implications for companies

👩💻 Last week, ID5's team attended IAB Europe 's Virtual Programmatic Day to answer a question on many people's minds: How is AI transforming Programmatic Advertising, focusing on Buying & Trading? ID5's very own Mathieu Roche , spoke with panelists from Zenith , Quantcast , Index Exchange , and Integral Ad Science to take a closer look at this hot topic. ⏪ Catch the replay > https://lnkd.in/e7GE72Bf