European Interactive Digital Advertising Alliance’s Post

We've gazetted the final Terms of Reference for the Media and Digital Platforms Market Inquiry (MDPMI). #MDPMI will examine the distribution of media content on 🇿🇦’s digital platforms and advertising tech markets that connect buyers and sellers of digital advertising inventory. Read more the #mediastatement below or visit our website at https://lnkd.in/gbAA2_8C #marketinquiry #competitionregulation #competitionlaw #digitalmarkets #mediadistribution

The future of digital advertising looks brighter than ever. By 2023, the digital ad spend is predicted to soar to an impressive $602.25 billion. Ready to tap into this expanding market? 💡🌐 https://buff.ly/3Aakiyk #DigitalAdTrends #Forecast2023 #AdSpendRising #FutureOfDigitalMarketing

This looks to lead to some interesting developments in our local #media and #digital #markets. Along with other actions that are happening further afield, such as the UK Competition and Markets Authority’s investigation into Google concerning abuse of dominance, we can likely expect to see some interesting developments both locally and globally, especially when it comes to the online media, marketing and #advertising spaces.

Forecast: Double-Digit Online Ad Growth For Both 2023 And 2024 >> https://ow.ly/9M6O50QcvBo

📣 #GemiusAnalysis In May 2024, we recorded 83.92 billion online ad creative impressions, and the average frequency of ad contact per user was 2986 contacts. Online advertising activities reached a total of 85.67% of the Polish population between the ages of 7 and 75.  See full analysis ➡ https://lnkd.in/ddvY_qVB #Gemius #gemiusAdReal #advertisers #analisys #SOV #Adspend

🌟 Transforming Challenges into Opportunities: Elevate Your Ad Revenue! 🌟 We've cracked the code on turning ad refresh dilemmas into substantial revenue gains. By closing the CPM gap by 30%, our innovative approach not only enhanced ad performance but also paved the way for groundbreaking growth. Explore our case study to uncover the strategies that led to a significant monthly revenue uplift for our publisher client. 🚀 Embrace the future of digital advertising. Get the full story: https://lnkd.in/gdgzu5Pi #DigitalAdvertising #RevenueOptimization #InnovationInAdTech #SuccessStory

As 2023 wrapped up, we asked leaders from media and advertising industry associations to share their thoughts about the year, how global challenges will continue to impact businesses and what the industry should look forward to in 2024. In the second article of this two-part series, we asked industry organizations about what the media industry should look forward to, anticipated challenges, and what word should guide businesses in 2024. Here's what leaders like Digital Advertising Alliance of Canada (DAAC)'s Julie Ford had to say. https://hubs.li/Q02fPwG50 #media #advertising #2024predictions #publishing

Check out Andrew Wright take on MFA websites! Made for Advertising (MFA) sites are designed to maximise ad revenue with minimal valuable content. They use aggressive tactics like excessive ads, deceptive formats, and manipulative user journeys, eroding user trust in online advertising. MFA sites harm consumers with poor experiences, leading to increased ad blocker use and distrust in legitimate publishers. Statistics show over a third of digital ad budgets and a fifth of user views are diverted to MFA sites, threatening quality journalism's sustainability. Urgent industry action is needed to curb MFA sites' spread and support ethical publications, restoring trust among advertisers, audiences, and publishers. Find out more by reading & subscribing to our newsletter here https://bit.ly/4bPUt84 #Advertising #MadeForAdvertising #MFA

In light of Ireland's current economic landscape, marked by a technical recession and shifting dynamics, 2024 poses unique challenges and opportunities. The contraction in GDP, notably influenced by multinational sectors like pharmaceuticals and technology, highlights the volatile nature of our globalized economy. Yet, there's an underlying resilience in the Irish economy. The projected growth in Modified Domestic Demand and potential rebounds in key sectors signal robust undercurrents. This environment necessitates agility and adaptability, especially in the digital and advertising sectors. With inflation rates gradually decreasing, there's a cautious yet optimistic pathway to recovery. For us in the digital realm, these times call for innovative, flexible strategies that align with economic realities, underscoring the need to stay informed and responsive. Now, more than ever, is the time to harness our resilience and creativity, turning these economic challenges into opportunities for growth and innovation 🚀🌟