European Interactive Digital Advertising Alliance’s Post

It needs emphasis...

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5 Steps to Improve PMAX performance in under 1 minute: It's an easy win if i've ever seen one: If you're running pMAX campaigns, Google rolled out Search Themes just a few weeks ago and I've seen a big improvement in performance with asset groups with search themes vs without. They work more as a directive than traditional search themes but the results are 🔥 Here's a quick way to do this: 1) Go to your search terms report and filter out brand campaigns / terms 2) Sort by best converting search term 3) Copy the best 5 - 10 (where relevant, use your noggin) 4) Paste them into search themes within relevant asset groups (hopefully these are already nicely segmented) 5) Done. Enjoy life changing performance, maybe even join the queue at your local Ferrari dealership 😉

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interesting….practicing direct marketing professionals, especially those using RFM principles, understand what people say and what people do, are two distinct feedback loops…

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