EuroAmusement Professional Trade Magazine’s Post

Which experiences bring in the most footfall at malls? Read Kathleen's insights in the latest edition of Attractions Management, read it here: https://lnkd.in/eU2hx3YP

Creating Icons: Keep it Intuitive Attractions should be easy to find. You shouldn't have to rely on signage or staff to direct guests where to begin the experience of the ride. Confusion amongst guests can lead to frustration, congestion and under utilization of capacity, all of which negatively impact guest experience. The simplest way to achieve intuitive wayfinding when it comes to attractions is to put the entrance right next to the finish of the ride or next to the iconic feature. This allows guests to first view other riders and understand the type of experience the attraction offers (body vs vehicle, shared vs individual, etc.). Guests can then intuitively enter the queue and begin their experience without any assistance. Since guests can easily find the attraction they are seeking, the ride's capacity is fully utilized which helps reduce queues throughout the park and results in a better guest experience for all. Mega Storm at Everland Caribbean Bay illustrates this strategy. Guests are drawn to the entrance to the attraction by the iconic TORNADO 60 feature that is visible throughout the water park. Guests are giving a glimpse of the ride, setting the expectation that it is a high thrill shared experience that is enjoyed in groups of 6. Guests then begin the experience by entering through the themed queue which takes them up to the start of the ride. This simple and clear sequence helps ensure the ride is fully utilized and that guests have a positive experience. #waterparks #waterparktrends

The benefits of dynamic pricing aren't reserved solely for "standard" hotels - outdoor accommodations providers and holiday park operators can get in on the sunshine as well! Check out how G3 RMS can help these properties tackle their unique dynamic pricing challenges. #Hospitality #RevenueManagement

The benefits of dynamic pricing aren't reserved solely for "standard" hotels - outdoor accommodations providers and holiday park operators can get in on the sunshine as well! Check out how G3 RMS can help these properties tackle their unique dynamic pricing challenges. #Hospitality #RevenueManagement #holidayparks #hotelsandresorts

The benefits of dynamic pricing aren't reserved solely for "standard" hotels - outdoor accommodations providers and holiday park operators can get in on the sunshine as well! Check out how G3 RMS can help these properties tackle their unique dynamic pricing challenges. #Hospitality #RevenueManagement

The benefits of dynamic pricing aren't reserved solely for "standard" hotels - outdoor accommodations providers and holiday park operators can get in on the sunshine as well! Check out how G3 RMS can help these properties tackle their unique dynamic pricing challenges. #Hospitality #RevenueManagement

The benefits of dynamic pricing aren't reserved solely for "standard" hotels - outdoor accommodations providers and holiday park operators can get in on the sunshine as well! Check out how G3 RMS can help these properties tackle their unique dynamic pricing challenges. #Hospitality #RevenueManagement

The benefits of dynamic pricing aren't reserved solely for "standard" hotels - outdoor accommodations providers and holiday park operators can get in on the sunshine as well! Check out how G3 RMS can help these properties tackle their unique dynamic pricing challenges. #Hospitality #RevenueManagement

The benefits of dynamic pricing aren't reserved solely for "standard" hotels - outdoor accommodations providers and holiday park operators can get in on the sunshine as well! Check out how G3 RMS can help these properties tackle their unique dynamic pricing challenges. #Hospitality #RevenueManagement

The benefits of dynamic pricing aren't reserved solely for "standard" hotels - outdoor accommodations providers and holiday park operators can get in on the sunshine as well! Check out how G3 RMS can help these properties tackle their unique dynamic pricing challenges. #Hospitality #RevenueManagement