As a newbie to venture, it was *immensely* helpful to meet with other amazing content leads working in VC last week in San Francisco. We got to share best practices, come up with some fantastic ideas for new initiatives – and also commiserate about the common challenges we all face in this weird (in a good way), mercurial and rewarding role. Some of the topics everyone present is excited by: 🎙 Making the most of a distributed audience strategy when most platforms don't want to drive traffic to a single canonical source 📏 How to measure success – and how to communicate it to firm leadership 🚰 Can you successfully narrow-cast to just the specific audience of founders you want to populate your deal flow funnel? Or do you need to cast wide and narrow? Thanks to Christine Deakers and Bessemer Venture Partners for hosting us, and thanks also to Matt Weinberger, Heather Mack, Greg Kumparak, Candy Cheng, Coral Garnick Ducken, Mayu Kataoka, Danny Crichton and Richard Feloni for the fantastic discussion! If you're working on content in VC, please get in touch and we'll make sure you can join the next session (yes, there will be many more!) and also our growing Slack community.
This sounds brilliant, how can I join the slack community?
*cries in an East Coast time zone*
Messaged you!
Darrell Etherington please let me introduce you to Mischa Vaughn, one of the best leaders in content I’ve had the privilege of working with. 🙌
Darrell Etherington would love to join next time!
Senior Operating Partner at SOSV
1moWish I could have been a fly on the wall!