Esi Eggleston Bracey’s Post

Check out this video from Cannes Lions International Festival of Creativity! Still buzzing and full of pride for our incredible Unilever Marketing teams. It was such a joy and privilege to accept the 2024 Creative Marketer of the Year award with our CEO Hein Schumacher, who has put brands at the center of our growth action plan, on the team’s behalf. Our commitment to bold, brave, and more creative marketing is unwavering. Thank you to our exceptional marketing teams and agency partners – the magic behind our brand’s success is matchmaking them with YOU. #UniquelyUnilever #CannesLions2024 

CONGRATULATIONS TEAM Unilever!! I am delighted to share that Unilever has had a record year at the Cannes Lions International Festival of Creativity, winning a total of 35 Lions – 2 Grand Prix, 5 Gold, 9 Silver, 19 Bronze and 65 shortlists in addition to being named Creative Marketer of the Year 2024!   It was fantastic to see the breadth of performance across our portfolio. Brands such as Dove, Magnum, Marmite, Pot Noodle, Sunsilk, Vaseline, Axe/Lynx, Brooke Bond Tea, Cleanipedia and LUX were recognized across 17 categories.   Special shout-outs to our two Grand Prix Winners, Magnum and Vaseline. Magnum was awarded the Grand Prix for Outdoor for ‘Find Your Summer’ a campaign that delivered the highest low season in history with a 66.3% increase in sales. Vaseline was awarded the Glass Lion which celebrates culture-shifting creativity for its 'Transition Body Lotion'. Dove delivered a strong performance once again, winning a total of 13 Lions and it was AMAZING to see AXE return to the scoreboard with its first Lion in eight years, winning Gold for ‘The Power of a Fragrance’ in the prestigious Film category.   We are SO proud of our performance and return feeling energized and inspired! All week, we’ve been deep in discussion on how we push our brands even further into the next chapter of marketing - Growth Marketing, converting our best-in-class creativity further into commerce. It’s where we saw some of the most exciting work at this year’s festival and an area I captured in my keynote titled YOU.   It was such a joy to share my reflections on how Unilever has established its reputation of always pushing creative boundaries. Here are my three key takeaways:   ✨ See a whole person, not just a consumer to sell something to. To unlock the full potential of creativity and innovation, we need to take a deeply HUMAN approach. 🎨 Creativity builds unmissable superior brands that stand the test of time. I had the pleasure of celebrating our BEAUTIFUL brands, two of which have reached 20-year milestones this year. Our 6 billion euro brand, Dove, with its campaign for Real Beauty, and Dirt is Good, our 4 billion euro family of laundry brands. 📈 Every moment is a creative moment, and every moment is a commerce moment. Growth marketing starts with creativity but it doesn't stop with inspiration, it connects to commerce at every touchpoint.   Thank YOU to everyone who contributed to this year’s success and congratulations again to all our winners and shortlists. The real magic behind our brands has always been matchmaking them with YOU, the best marketers in the world.   And of course, thank YOU Cannes Lions – until next year 💛   #UniquelyUnilever #CannesLions2024 #Marketing

My sunshine Benoit has graduated from 8th grade at Allen-Stevenson School in NYC and is headed to Choate Rosemary Hall for high school. I could not be more proud. I still remember him brewing in my belly when we moved to Switzerland when I was three months pregnant. He has been my Swiss souvenir from the start. What a young man he has become. His yearbook quote from Miles Morales from the Spider-Verse movie says it all. He wrote: "Everyone keeps telling me how my story is supposed to go. Nah, imma do my own thing." This perfectly captures his independent spirit and unwavering determination to chart his own course. His strong sense of self at such a young age truly inspires me. I’m so grateful to be his mommy and life coach. Love him to bits. 💖 Mommy 💋 #proudmama #mysunshine #smilehigh

What a night! It was a HUGE honor to accept the Cannes Lions Creative Marketer of the Year award with Unilever CEO Hein Schumacher. A perfect way to end an INSPIRING week at the Cannes Lions International Festival of Creativity and a BEAUTIFUL moment of recognition for our teams. Our commitment to bold, brave, and more creative marketing is UNWAVERING. Creativity that starts with inspiration, connects to commerce at every moment and resonates with people to build desirable and unmissably superior brands. So, how did we get here? YOU The real magic behind our brands has always been matchmaking them with YOU. The creatives. The marketers. YOU bring yourself, your superpowers, your insights, your ideas and your creative problem solving to our brands to help address people’s needs and desires. This award recognizes YOU - our exceptional marketing teams and outstanding agency partners. Thank YOU.   Take a look 👇🏿   #CannesLions2024 #UniquelyUnilever

I CAN’T WAIT for this year’s Cannes Lions International Festival of Creativity! It's a festival close to my heart, championing creativity that breaks barriers and drives progress. Here are the three things I’m looking forward to most:   🤝🏾 Connecting as one marketing community to advance Unilever’s Growth Action Plan and accelerate growth marketing with our ecosystem of partners. I’m looking forward to inspiring conversations with fellow business leaders and marketers and engaging in creative work that drives cut through. 🎙️ Speaking at the Cannes Lions Lumiere stage on Wednesday 10am CET. Find out more about my talk here: https://lnkd.in/eJbBJEEa  🎨 Accepting the Creative Marketer of the Year award. It is a HUGE honor to accept this award on behalf of our exceptional team that truly grasps the power of human connection to serve people and grow our brands. A huge congratulations and thank you to our brand leaders and agency partners who continue to push creative boundaries every single day. Hope to see many of you there! #CannesLions2024 #UniquelyUnilever #Creativity #Marketing

Cheers to the Graduate! 🎓* Bursting with pride for Anura Harper Bracey, who ended high school with a bang at The Trinity School New York! On May 23rd & 24th, we celebrated her Baccalaureate and Graduation ceremonies, where she received numerous accolades: - General Excellence - Athletic Achievement - Excellence in Latin - Excellence in Literacy - Alumni Awards for Cross Country, Indoor and Outdoor Track To top it off, her classmates voted her Best Dressed (my personal fave 😊). Most importantly, Anura had a blast celebrating with her friends, classmates, and family during Senior Week. Her joy and happiness were the highlights of the festivities. Love her to bits ❤️ and can’t wait to see what her next chapter holds! #ProudMomma #ClassOf2024 #NextChapter #StanfordBound

I’m humbled to be honored with Ad Age’s 2024 Vanguard Award, recognizing women in media and advertising for career achievements. My career has been a journey of learning how to bring my authentic self to the business for maximum impact and performance. Bringing who we are to the business helps to avoid group think and blind spots that can get in the way of addressing people’s needs and growing the business. I call this the Business of You. I’m proud to work with the talented Unilever team and our agency partners who are committed to building and growing our brands with impact for the 3.4B people we serve in the world every day.   Thank you to Ad Age and all the brave marketers and business leaders committed to bringing their authentic selves to the business.   https://lnkd.in/e4WPqWxV   #UniquelyUnilever #Marketing 

I’m honored to announce Unilever has been named Cannes Lions Creative Marketer of the Year 2024! A HUGE congratulations and thank YOU to our brand leaders and agency partners who are always pushing creative boundaries. We last won this award in 2010 and have since amassed a phenomenal 230 Lions!! 🦁   Our commitment to bold, brave, and more creative marketing is UNWAVERING. Creativity that starts with inspiration, connects to commerce at every moment and resonates with people to build desirable and unmissably superior brands.   Thank you Cannes Lions International Festival of Creativity for recognizing our exceptional teams that truly grasp the power of human connection to serve people and grow our brands.   Read more about it here: https://lnkd.in/exNgjJ7R   #CannesLions2024 #UniquelyUnilever

One of the many reasons I joined Unilever was because of the company’s commitment to sustainability. I’m thrilled to see our future sustainability agenda sharpen with a strong focus on ACTION! We are evolving our approach to accelerate delivery, with greater impact by making sustainability progress integral to business performance. This means:        🌱 More focus in allocating our resources towards our biggest sustainability priorities: climate, nature, plastics, and livelihoods. 🌟 More urgent in driving action towards our long-term ambitions. 🌎 More systemic in our advocacy to address the enablers and blockers of progress outside of our direct control.   Read more from our CEO Hein Schumacher on how we’re defining a new era for sustainability leadership: https://lnkd.in/eg4mRXJa   #UniquelyUnilever #Sustainability #ESG