Esendex Australia’s Post

Your sign-up offer is the most important part of your email list growth (and welcome email sequence) Here are 4 types of offers in order of their opt-in rate: 1. Join our newsletter and become a VIP (0-2% opt-in rate) -> Low opt-in rate because your prospects don't care about becoming VIPs - no value. 2. Get 10% OFF Your Order (2-5% opt-in rate) -> A better incentive as now they're getting something. Test percentage off vs. dollar off. 3. Get a FREE Digital Guide (4-7% opt-in rate) -> This is a good offer and has zero cost for you. It's important to create a digital guide that is relevant and desired by your audience. 4. Get a FREE (Physical) Product (5-10% opt-in rate) -> This is the best offer because it provides something tangible, and most often, you will see an increase in the LTV and referral rate for those who have opted in. Make sure it's a low-cost product for you, with a high perceived value.

✅ Marketing to Seniors is historically the province of Direct Mail. ✅ Today's seniors are more web-savvy than we give credit. ✅ This audience has been working for 20+ years, ever since the inception of e-mail marketing. ✅ Dedicated e-mails from blue-blood publishers have priced themselves out of most advertisers' consideration. ✅ Advertising WITHIN e-mail newsletters is remarkably effective and priced right. ✅ Programmatic display is wrought with fraud. Don't waste your money. ✅ Catch the wave of the "silver tsunami" with Direct Mail and e-newsletters. Just ask 'how?' #directmail #programmaticfraud #silvertsunami #emailmarketing https://lnkd.in/dnzC4ZfJ

📱 Continuing our exploration of common SMS marketing mistakes for a robust strategy! 🚀 4️⃣ Avoid Message Overload: -Balance is key; too many messages may lead to opt-outs. -Find the sweet spot for engagement without overwhelming. 5️⃣ Opt-Out Option Matters: -Include an 'opt-out' to respect preferences. -Simplify the process for a positive customer experience. 6️⃣ Track Your Results: -Don't miss valuable data on reception, open rates, and responses. -Showcase effectiveness to clients and investors with tracked results. Stay tuned for more SMS marketing insights! 🌐💬 #SMSMarketing #DigitalMarketing #CustomerEngagement

To achieve the best results for your Bulk SMS campaigns, you need to optimize their timing. Depending on your goal, you can send your SMS in the morning, afternoon, or evening. But to find the best time to send your bulk SMS, you will need to do an A/B test. Practical Steps: For example, before you run your promotional marketing campaigns. 1. Take 200 out of the 1000 numbers you want to send SMS to. 2. Divide the 200 numbers into two separate groups, 100 each (Group A and Group B). 3. Send your SMS to both groups, at the two different times you suspect will be good. e.g. Send an SMS to the Group A segment on Wednesday at 2:15 pm. Send the same SMS to the Group B segment on Friday at 10:00 am. 4. Wait and see the response rate from both groups. Based on the responses you get from each group, you can compare the TIME and DAY that provided the BEST result you want. Then send the major SMS to the remaining 800 numbers, on the best day and time. We call this A/B test. Don't forget, that the best time to send your SMS depends on the nature of the SMS you are sending. Based on data and statistics: • Promotional SMS gets better results during the day. • Greetings or Special Celebrations are appreciated in the morning. • Invitational/Announcements are preferred during the night when people are relaxing. Does this information provide some useful insight? If yes, implement these tips and witness positive results in your bulk SMS campaigns starting today. Visit www.nigeriabulksms.com to register and start sending your SMS @N2.50 per SMS. Or WhatsApp/Call 0810 125 3666. #bulksmssoftware #SMSMarketing #nigeriabulksms #bulksmsservice

Let's admit it: SMS costs are rising. So, are you double-dipping with email and SMS? 👀 Here's a recent query from a DTC marketer: "I was digging into rising SMS costs with one of the brands we work with and it got me down a rabbit hole. A lot of brands seem to have a high overlap between email + SMS subscribers and most brands seem to deploy a basic strategy of sending an email + SMS to push the same message. A few questions: 1. Is there a case to be made that a good chunk of SMS revenue would have been captured by email anyway? Is there a good way to assess the incremental revenue driven by SMS that we otherwise would not have captured by email? 2. Are any brands segmenting out email opens before sending an SMS that's pushing the same message?" ✔ Answer to Query #1: Incremental Revenue from SMS A. Assessing the revenue contribution of SMS over email alone is challenging due to attribution complexities. B. A/B testing with clear control and variant groups is a MUST. C. We suggest you conduct holdout tests if the account has high enough volume, otherwise, forget it. ✔ Answer to Query #2: Try Segmenting Email Opens before Sending SMS A. We do this for our DTC brands. We send an email first and follow up with an SMS if the email isn’t opened. B. It is effective especially in high purchase intent flows like cart abandonment. C. Typical strategy involves waiting a set time (e.g., two hours) before sending an SMS. D. Use a conversational tone SMS for interactive purchases, which is separate from standard SMS. #Ecommerce #emailmarketing

Benefits of SMS marketing Consumers aren’t the only ones who get something out of texting. Businesses of all sizes in a variety of industries benefit from it too. With an SMS marketing strategy and tools, you can: *Reach more people faster: Text marketing allows you to proactively reach out to your entire subscribed audience — not just the people who walked into your store that day or happened to notice your social media post — and send them a message they can receive and interact with in real time. *Increase customer engagement: Every text interaction is an opportunity for your customers to think about you in the moment and then take the next step, such as click over to your website, call with a question, or book an appointment. And because your customers see your texts quickly, your messages don’t get lost or ignored for hours or days, as they might in an email inbox. *Bump up sales: Texting subscribers with an offer they can’t refuse, such as a product promotion, private sale event, or discount code increases the likelihood of a sale. To illustrate the point, a recent study found that 68% of consumers find it helpful when a favorite brand alerts them when items go on sale, and that timely offers are the top reason consumers decide to make a purchase. *Improve the customer experience: Texting is especially useful when you share relevant, highly personalized content with your customers. It shows them that you’re paying attention to their specific needs and preferences and want them to have a great experience with your business. *Boost customer loyalty: The personal, authentic nature of texting helps build an emotional connection to your customers, which, in turn, builds trust. Trust and emotion are key to building and maintaining customer loyalty. *Get started quickly: Unlike with traditional marketing methods, you don’t need a graphic designer or dedicated writer, or have to commit tons of time yourself to creating content. You can just choose one of the many user-friendly texting platforms available and fire it up relatively easily, with only minimal onboarding and learning. Or you can partner with a digital agency that offers SMS marketing services and let them manage it for you. *Earn a better ROI: The results you get with SMS marketing can net you a better return on investment, both in time and money spent than what you would get with many traditional marketing and advertising tools and campaigns. #smallbusinessbigdreams #SMS #marketingstrategy See insights and ads Boost post Like Comment Share

I barely ever post on here. So when I do, you know it’s a subject about which I’m intrigued. Double opt-in. It’s best practice, right. But in my mind, comes at the cost of genuine subscribers. Everybody misses emails, after all. So how do you navigate this responsibly with clients? For me, this is a super important choice that can only be made in collaboration with the client, on a case-by-case basis. Double opt-in - what’s your take? #emailmarketing #ecommerce

At Emotive, we understand the dynamic nature of e-commerce and the shift towards mobile usage. That's why we also specialize in SMS marketing, a crucial tool in this ever-changing landscape while leveraging first-party data. ⭐ Our expertise in conversational SMS marketing isn't just about reaching customers quickly; it's about meaningful engagement that drives real growth. Our methods are proven - with texts being read almost instantly, your brand can connect with customers in a direct and impactful way. What sets us apart is our commitment to cost-effectiveness as we also excel in e-commerce marketing by significantly boosting ROI using first-party data insights. Yes, we said it. We will help you save up to 50% on SMS costs compared to other providers because our goal is to help your brand achieve explosive, sustainable growth while optimizing your budget. 💪 Are you ready to take your SMS marketing to the next level? Join us at Emotive. Book a demo, and we'll show you the potential of well-crafted SMS campaigns — and as a token of our confidence, receive $100 for your time: https://lnkd.in/gZdpTP57

Are you leaving money on the table? You work hard to improve your sign-up form and opt in rate at checkout and then throw some of the subscribers down the drain without realising. Let’s talk about a controversial topic – ‘Double Opt ins’ If you don’t know what this means – Double opt-in is a process where a subscriber has to confirm their subscription via an email confirmation link after signing up. This extra step improves the quality of emails and is considered best practice for deliverability. Sounds good however….. 20-40% do not click on the link. These subscribers will therefore not be included in future email sends. In most cases you have paid to get these subscribers. They have told you they WANT to receive emails from you. They are waiting to see what they get from you before purchasing. You are literally throwing money away. I’ve spoken to brands that don’t even know they have double opt-in set up. Some email platforms set ‘double opt in’ as standard so you have to go and amend it to single opt-in. So someone subscribes - they are on your list to email! It’s a two second job – go do it today! #Doubleoptin #emailoptimisation #growth

Click-through rates (CTR) or "engagement" rates matter mainly to brand advertisers or arbitrage. Ultimately, most advertisers prioritize conversions. If they gain customers, they're happy! However, ensuring precise CTR demands reliable data on both opens/ impressions and clicks. DM me for more documentation on Passendo's cutting-edge filtering tools 🙌 #CTR #emailfiltering #digiday