📢 NEW REPORT: Consumers are changing how they shop and who they listen to. 80% are scrolling past social media ads and only 25% follow a celebrity influencer. Meanwhile, 60% are turning to social media influencers and fellow shoppers for advice. These are some of the findings from our latest Future Consumer Index, surveying more than 23,000 consumers across 30 countries. How can brands and retailers react to stay ahead of the game? Read now here 👉 https://lnkd.in/eSdMpxcB Or download for later 👇 #BetterWorkingWorld #Retail #CPG
Influencers have already marked their influence in a big way. Now influencers becoming brand ambassadors...I can see that coming.
Insightful report! It's fascinating to see how consumer behavior is shifting towards authenticity and peer influence over traditional advertising methods. Valuable findings for adapting marketing strategies.
Insightful findings! Adapting to evolving consumer behaviors is key. Leveraging social media influencers and peer recommendations can amplify brand strategies. Stay proactive to maintain relevance in this dynamic landscape.
The Future Consumer Index reveals a transformative shift in consumer behavior. With 80% bypassing social media ads and only 25% following celebrity influencers, it's clear that consumers are now turning to social media influencers and fellow shoppers for trusted advice. This significant change underscores the need for brands and retailers to rethink their engagement strategies.
Great insights!
Useful tips
Brilliant report EY 👏
Digital Marketer | SEO Executive| Digital Marketer| Inbound & Outbound Marketing | Social Media Marketing | Email Marketing | Product Marketing | 6+Years of Experience in Content Writing and Digital Marketing.
3wEY, The latest Future Consumer Index paints a clear picture of evolving shopping behaviors. It's fascinating to see how consumers are increasingly turning away from traditional advertising and celebrity endorsements. Instead, they are finding trust and guidance in social media influencers and fellow shoppers. This shift underscores the growing importance of authenticity and peer influence in consumer decisions. For brands and retailers, this isn't just a trend but a pivotal moment to rethink engagement strategies. By authentically connecting with consumers through trusted voices and community-driven insights, businesses can foster deeper relationships and stay relevant in a rapidly changing marketplace. This report is not just insightful but also serves as a call to adapt and innovate, ensuring that consumer trust and engagement remain at the heart of retail strategies moving forward.