Turning data into dollars. The CMO’s “superpower”. And will traditional search engines even exist in 10 years? All in this week’s Must Reads...
Es definitivo que con lo veloz que están evolucionando los negocios en un mundo globalizado y muy dinámico hoy, se requieren de que los especialistas en la sección del marketing en las empresas y, de los expertos en el mercadeo, estén centrados en las estrategias y tácticas referente a relaciones más humanas; que se puedan crear unas experiencias de marca más confiables, convincentes y memorables apoyadas en todas las plataformas, que estén profundamente arraigadas a las emociones y los conocimientos humano y así fortalecer la confianza para lograr mejores resultados.
As long as you do not utilize data, you can do whatever you want, but becoming a highly effective marketer is simply not achievable. Data is essential for making a marketer effective.
Gary Scilla
3w
Since I haven't been part of the AI ChatGPT world today. I can see our world is changing all around us. If you are not a part of GenAI then you don't know how the changes are affecting everyone in the business world. EY Linkedin brings these changes to us every Friday news. Thank you for all the good news in today's world.
Ben Kelsey
3w
This is really interesting. Scenario #2 resonates most with me. Web searches currently facilitate product/brand interaction and comparison. It wouldn't take much for LLM platforms to enhance this, offering detailed insights. This shift wouldn't significantly alter existing user behaviour. In this hypothetical scenario, building strong relationships will be crucial. It will also be interesting to see what new tactics marketers develop to influence consumer perceptions if LLMs replace web searches and if they can be reverse engineered to communicate the desired message to consumers.
This is really interesting to see this information about marketing. Data is making marketing effective .
Lambo Zou
3w
Remember, “the future is already here, it’s just not very evenly distributed.”
This week's must-reads cover topics like how to use data to make money, the important role of a CMO in a company, and whether traditional search engines will still be around in 10 years. Check them out for valuable insights!
Insightful
Well its right future is there but it will only stand if one have the ability to sort it correct with realistic world ..... This will always need a super skill "Remember Machine responds only to its feed & not to Real World ever" ......
Digital Marketer | SEO Executive| Digital Marketer| Inbound & Outbound Marketing | Social Media Marketing | Email Marketing | Product Marketing | 6+Years of Experience in Content Writing and Digital Marketing.
3wEY, The insights shared in this article from Ernst & Young shed light on the transformative power of data in marketing, likening it to a CMO's superpower. It's clear that harnessing data effectively isn't just about numbers; it's about turning insights into tangible business outcomes. As we look ahead, the question of traditional search engines' relevance in the next decade becomes thought-provoking. This piece motivates marketers to stay ahead by embracing these shifts, ensuring their strategies resonate in an ever-evolving digital landscape. For anyone navigating marketing decisions, understanding these dynamics is not just valuable but essential for driving meaningful impact and growth.