Ernest North reposted this
"Call centre your soul." -Karl Zenterr, 2023 The new Naked campaign features Anton Taylor as "Karl Zenterr", the founder of #OnHoldYoga. Enjoy! #advertising #copywritersunite #copywriting #branding #contentcreation
Ernest North’s Post
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Flip this makes me so proud 🤗
Do you have a wait problem? Our new campaign for the world's first wait-loss insurance app has been out for a few weeks and I've really enjoyed seeing the differing reactions. My favourite comment on one of the videos is "My boyfriend didn't get it, I had to explain it to him." We've had a fair amount of people saying they don't get it, which on any other campaign, would bug me. But what's happening in the comment section is that people reply to the confused commenters and explain the joke. And the explanations read like glowing reviews of Naked. "It's because everything's so quick, the whole process is really easy." I like to think there's a bit of that happening in the big comment section that is real life too. As far as #copywriting goes, this one's up there the things I'm most proud of writing. Massive shoutout to the team here at Naked marketing. Ernest North Liezel Swiegers Marguerite Oosthuizen Arminda da silva Waylan Rooi Tshiamo Motsepe Onesimo Cengimbo! But an especially big high-five to Sumarie Greybe (FIA) for championing this idea when everyone else thought it was too weird!
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The legend that is Ox Nché, opening up about the journey he's been on. What an inspiration. #LoseWait
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I said it when I saw the first Naked billboard - wow, now it feels real... starting a tech business, I thought we would always just be online, it's quite a shock to see something so big in the physical world. The same feeling applies to seeing these Naked actuaries at the University of Pretoria career fair. I'm so proud of being seen in the real world, and so proud to be out looking for the next generation of team Naked! Anyone keen to join the future of insurance, as data scientist, dev, creative, or operations graduate, check this out https://lnkd.in/dHAA4kap or get in touch at jobs@naked.insure
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As somebody selling something that should NOT be on a #blackfriday special (the price of insurance should always be the same!); allow me to share this little reminder: Don’t spend money on Black Friday if it isn’t something you have been deliberately holding off from buying for at least THREE MONTHS. In other words, if you have known for more than 3 months that you need (or really, really really want) that thing, and you know what the fair price is, and you can afford it (i.e. you have saved that money), and now the price is lower, then sure, go ahead, access that great deal! Other than, don’t get tricked into the FOMO culture of participating today! PS but if you do 😜 , make sure you figure out if you need insurance from when you leave the store, or when it starts its delivery journey, or the moment it enters your home. Go listen to Pippa Hudson and Wendy Knowler’s discussion on this, really valuable tips. https://lnkd.in/d7s6FZCw
Consumer Talk: Black Friday, Estate Agents and more
capetalk.co.za
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It just keeps getting more bizarre 🤭
The On Hold Zen Garden by #KarlZenterr helps you use those long insurance phone calls to call "center" your soul. Or (hear me out) Get Naked and do insurance online.
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Give it a try, this may just change your life. Or at least your posture. #OnHoldYoga #CallCentreYourSoul #NamasteOnHold #InEarPeace Massive shoutout to the creative genius of Shane Durrant Dolph Graphic Video Anton Taylor
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"Dad, are we guaranteed to qualify for the quarter-finals?" Hey LinkedIn please help, I tried explaining this to my 10y son, but one scenario stumps me: If Ireland Score 4 tries but lose by 21 points, does Ireland's victory over SA matter, or is it decided on points difference and SA qualifies ahead of Ireland? PS The official rules of RWC state "If at the completion of the pool phase two or more Teams are level on Match points, then the following criteria shall be used in the following order until one of the Teams can be determined as the higher ranked: The winner of the Match in which the two tied Teams have played each other shall be the higher ranked. The Team which has the best difference between points scored for and points scored against in all its pool Matches shall be the higher ranked." PS2 yes, it fits on a professional network because it covers the mathematical principle of being almost MECA (Mutually Exclusive, Collectively Exhaustive) and the business communication lesson.
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