Erin Kamburowski’s Post

Why design with inclusivity? Even iconic brands like Starbucks, Apple, Target and many more companies use Inclusive Design as a competitive strategy. Starbucks' first store designed with their Inclusive Spaces Framework recently opened in Union Market, Washington D.C. Read more about their framework here: https://lnkd.in/g7TPTg24 The retail giant Target also has been using inclusive design as a competitive advantage. Watch their first documentary here: https://lnkd.in/gs4MaemQ And Apple? Watch their Emmy winning ad here: https://lnkd.in/gk75EWym With these top brands getting into inclusive design, it will just be a matter of time when going beyond minimum ADA standards becomes the new standard. If we have an inclusive design process in place when creating spaces, products, and services for the public, then everybody wins. How prepared are architects and designers in embracing this potentially new norm? #InclusiveDesign #Accessibility #DesignForAll #InclusiveArchitecture #SpacesThatConnectUs #Starbucks https://lnkd.in/gSJwYvU4

Sterling examples of inclusive design elements which can and should be incorporated into all work spaces. Inclusivity isn't about having an additional counter or separate seating area for disabled people, it's about designing so that the space and utilities can be used by everyone. Remember, there are a host of invisible disabilities which also need to be included in how you design an inclusive space. It's so much easier than you think! The design of the new Starbucks cafes gets it right, I think. #inclusivedesign #universaldesign #optimizedworkspaces

'Retailtainment': Making Stores a Destination, Not Just a Venue. Reflecting on the past 18 months, I've observed transformative practices across various industries in the retail sector. Below are 6 powerful insights, accompanied by brands setting benchmarks: Every Store is a Story 🎭 Brands must dive deep into their history, ethos, and evolution. Stores with a clear narrative captivate customers, transporting them into a world where they become a part of the brand's ongoing journey. #Burberry's flagship store in London seamlessly melds fashion, heritage, and innovation. The Consumer's Evolved Palette 🎮 Today's consumers are not just shoppers; they're explorers. They yearn for a shopping experience that is dynamic, filled with elements of discovery, play, and delightful surprises. Adding interactivity and a touch of experiential magic can elevate the ordinary shopping trip to an extraordinary adventure. #Nike's House of Innovation showcases personalised, immersive experiences. Culture is King 🎤 True localisation goes beyond mere translation. It's about weaving in local cultures, passions, and narratives, ensuring that the brand resonates and creates deep-rooted connections in every market. #Uniqlo's collaborations with local artists and designers embody this principle. Spaces That Speak 📍 The ambiance, design, and layout of a store are more than just aesthetics. These elements serve as silent ambassadors, conveying the brand's values, aspirations, and vision, offering customers a tangible feel of the brand's ethos. #Apple's 'town square' concept cultivates community and inspiration. Blurring Realities 🌐 In the age of tech-driven experiences, integrating AR, VR, and MR in brick-and-mortar stores offers a shopping experience where the lines between the digital and physical worlds beautifully blur. #Gucci's Virtual 25 sneaker captivates with its blend of realities. Retail as Education 📚 The modern consumer is well-informed and insatiably curious. They seek brands that don't just sell, but educate, enlighten, and inform, creating a bond that exceeds monetary transactions. #Lush champions sustainability and ethical beauty, educating with every encounter. From my vantage point, observing these brand exemplars, I'm confident in the rise of 'retailtainment'. As this shift continues to unfold, I'm excited for the renewed enchantment of physical retail spaces we'll collectively craft! #Retailtainment #RetailInnovation #FutureOfRetail

Design Spotlight. 🙌 I'm loving the art direction on this rebranding!✨ The sans-serif font chosen gives off a very modern feel, perfect for attracting young people looking to satisfy their hunger! I especially love this key point: "Synonymous with the brand, Tim Hortons' red is a powerful asset. By broadening the colour palette, we unlocked diverse new potential for the brand across the portfolio — but we were careful to preserve the iconic red’s unmistakable impact on key touchpoints such as coffee cups, in-store graphics and signage." The studio took the existing brand identity color red into play with this rebrand. 🔴 Often times, a rebrand is done just on a whim, with no or little market research involved. One look at the Tropicana rebrand is proof of this. 🍊 It was a very costly rebrand because it didn't resonate with buyers. The rebrand carton looked like orange silly putty instead of the well-recognized staple: the red and white straw inside of an orange, relating back to tasting like a hand-picked orange. Red is a very bold color, often used in restaurant industries. Keeping it was an intentional move! Check out the full case study by Taxi Studio! Reposted with permission. Link in original post. #designstudio #taxistudio #rebrand #artdirection #designspotlight #motiongraphics #timhortons #graphicdesign #brandidentity #brandidentityrefresh

#shoppingscenters #liveshoppingexperience #customerfocusshopping It is interesting to learn how retail shops are evolving and evolving the customer experience. Shopping centers around the world are taking a holistic approach to connecting customers with their brands, so that customers can have an immersive and enjoyable shopping experience. By reimagining how retail stores interact with customers, store owners are able to create an enjoyable, engaging, and unforgettable experience. As the article from The Retail Bulletin highlighted this morning, this approach is replacing traditional models with live and interactive experiences that help draw in repeat customers and increase customer loyalty. These changes and advancements will have a huge impact on retailers and recruiters alike. It's important that we remain focused on how the industry is developing, so that we stay up-to-date and understand how best to provide career moves to our candidates. Enjoy the article 📚😊 #retailrecruiter #shoppingscenters #liveshoppingexperience

#shoppingscenters #liveshoppingexperience #customerfocusshopping It is interesting to learn how retail shops are evolving and evolving the customer experience. Shopping centers around the world are taking a holistic approach to connecting customers with their brands, so that customers can have an immersive and enjoyable shopping experience. By reimagining how retail stores interact with customers, store owners are able to create an enjoyable, engaging, and unforgettable experience. As the article from The Retail Bulletin highlighted this morning, this approach is replacing traditional models with live and interactive experiences that help draw in repeat customers and increase customer loyalty. These changes and advancements will have a huge impact on retailers and recruiters alike. It's important that we remain focused on how the industry is developing, so that we stay up-to-date and understand how best to provide career moves to our candidates. Enjoy the article 📚😊 #retailrecruiter #shoppingscenters #liveshoppingexperience

~PERK ME UP In a city, there stood a trendy fashion store known as "Perk me up." It was a place where fashion-enthusiast came to seek the latest trends and timeless classics. However, there was an underlying issue – the store's layout was a bit disorganized, making it hard for customers to find what they were looking for. Emily, a loyal customer with a passion for fashion and a keen eye for detail, noticed this issue during her frequent visits. She knew that her favorite store could be even better with a few adjustments. One day, she decided to take action. Approaching the store manager, Rachael, she said, "I absolutely adore shopping here, but I've noticed that the layout could be more customer-friendly. Maybe consider rearranging some sections to make it easier for customers like me to find what we want." Rachael appreciated Emily's feedback and decided to implement her suggestions. She reorganized the store, moving related items closer to each other, creating a more logical flow, and adding signage for better navigation. The changes had a significant impact. Customers, old and new, found it much easier to locate and purchase their desired items. Sales started to soar, and the store's reputation as a go-to fashion destination grew even stronger. Emily's feedback, given from her own shopping experience, had not only improved her favorite store but also enhanced the shopping experience for countless others. This is a reminder that giving honest, constructive and positive feedback can have a ripple effect, making a place more enjoyable and creating a sense of community. Now let us explore the strategies to giving feedbacks, Read more below! #HR #HRanalyst #Businessanalyst #Strategiestogivingfeedbacks #HRconsulting #Businessstrategist #Strategicthinking #HRcareers 

Getting people through the door is one thing, getting them back again is another. So, how do you optimise your retail space to give your customers the best possible experience? We’ve got a few options for you. Success lies in creating an environment that not only attracts customers but also keeps them engaged and satisfied throughout their visit. 𝐅𝐢𝐫𝐬𝐭 𝐈𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬 𝐂𝐨𝐮𝐧𝐭: The first impression is often the most lasting. By investing in an eye-catching entrance and storefront design, you can immediately capture the attention of potential customers. A well-designed exterior sets the tone for what awaits inside and entices individuals to step in. 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐉𝐨𝐮𝐫𝐧𝐞𝐲: A well-thought-out layout plays a vital role in customer satisfaction. The store's layout should facilitate easy navigation, allowing customers to move seamlessly from one section to another. An intuitive arrangement not only enhances the shopping experience but also encourages customers to explore more of what your store has to offer. 𝐃𝐫𝐞𝐬𝐬 𝐭𝐨 𝐈𝐦𝐩𝐫𝐞𝐬𝐬: Clear and attractive signage serves as a guide for customers and reinforces the store's identity. Incorporating branding elements that resonate with your target clientele not only creates recognition but also establishes a sense of trust. Consistent branding across the store fosters a cohesive and memorable experience. 𝐒𝐦𝐞𝐥𝐥 𝐭𝐡𝐞 𝐑𝐨𝐬𝐞𝐬: Recognising that shopping can be an immersive experience - providing comfortable seating areas adds a touch of convenience. These spots not only offer a place for tired customers to rest but also encourage interaction and engagement. In a relaxed atmosphere, customers are more likely to spend time exploring products and making decisions. 𝐍𝐞𝐚𝐭𝐞𝐧 𝐮𝐩 𝐭𝐡𝐞 𝐒𝐞𝐚𝐦𝐬: A clean and well-maintained store reflects your commitment to quality. Regular upkeep ensures that the space remains inviting and welcoming. By paying attention to even the smallest details, you communicate your dedication to customer satisfaction. Physical, brick-and-mortar retail is no longer solely about transactions - it's about creating an experience. By curating an environment that delights the senses, eases navigation, and reflects your brand values, you can open the door to a whole new world of returning customers. To achieve these ends, our team is always committed to the success of our tenants. Speak to our experts on how to maximise your business space and property at https://lnkd.in/gQVZwj8H. #ProgressivePropertyPeople #Insights #HintsAndTips #Experience #PropertyManagement #Retail #SpaceOptimisation

Making Shopping a WOW Experience! Store Design and Experience: How physical store layouts and ambiance are pivotal in attracting and retaining customers. Let’s chat about something we all LOVE - fantastic shopping experiences! Remember walking into a store and something just clicks? It’s clean, it’s beautiful, and that lovely fragrance! It's not just shopping; it's AN EXPERIENCE! 🔍 The Pinnacle of First Impressions Apple Stores? Sleek, simple, yet every bit mesmerizing! The brand has adeptly mastered minimalist design, ensuring their products remain the protagonists. 🌱 Smell, Touch, Engage! A holistic, multi-sensory engagement is pivotal. Pop into Lush, and you’re hit with those divine smells. With products you can sniff and sample, you're not just shopping - you're on a sensory adventure! 📖 Stores Telling Stories Step into Anthropologie, and it’s like wandering into a novel where every product has a story. The eclectic, bohemian aesthetic narrates a lifestyle, immersing customers into a distinctive cultural phenomenon. 🪄 Cultivating Connections Brick-and-mortar stores extend the unparalleled gift of human interaction. Your coffee tastes better when the barista knows exactly how you like it, right? That's the irreplaceable magic of personal touch! 🔑 Key Insight Store design transcends aesthetics; it's a channel to emotion, sculpting an experience that emotionally resonates with customers. They invite us into a world, tell us a story, and make shopping a joyous quest! #RetailDesign #StoreAmbience #CustomerExperience #VisualMerchandising Image Source: Pinterest

We believe that retail shopping is poised for a revival, and it’s about time. We’ve become accustomed to the ease of online shopping, where the click of a button brings purchases to our doorsteps with functional efficiency, but at what cost? Reviving the high street is about embracing the unique, irreplaceable aspects that only a physical shopping can bring and modern retail design plays a critical role in this transformation. Thoughtfully designed stores that provide engaging, memorable experiences can draw shoppers back. They can turn a mundane shopping trip into an social media worthy adventure, or just a moment of human connection. In our latest blog post we explore how retail design is the key to breathing life back in the high street ➡️ https://buff.ly/3RxZ5aN #designjobs #careeropportunities #retaildesign #POSjobs #designjobs #applyforjobs #jobsearch #jobsinretail #nwajobsearch #nwasearch #recruitment #specialistrecruitment #retailrecruitment #retailsolutions #retailinnovation