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It's time to set the record straight. The financial services industry has often been hesitant to fully engage with social media. I've worked with a few advisors, mortgage brokers and bankers who complained that compliance and regulation kept them from adequately marketing their businesses online. Now that I work in banking I know this is just another excuse. Compliance can be easily overcome with strategy and intention. They're meant to protect the consumer and the financial institution, not keep you from reaching them. With consumers increasingly turning to social media for everything from product research to customer service, a strategic and authentic presence can greatly enhance trust and customer loyalty. Consider the success story of First United Bank, which propelled itself into the top 50 most active financial institutions on social media. 🏆 We've proven that a consistent, purpose-driven approach to content can resonate deeply with audiences. It's not just about promotions—it's about sharing the impact we make, igniting our employees' passion, and forging real community connections. 💼➡️❤️ With the right strategy, your financial brand can also turn social media platforms into powerful tools for business growth. Are you ready to break away from the myths and build a social network that reflects your institution's values and vision? How has your company adapted its social media strategy? Share your experiences and join the dialogue below. 👇 --- #FinancialInnovation #DigitalBanking #CustomerEngagement #SocialMedia

Social media has shifted from an optional marketing channel to an essential outreach platform for banks. New research from the American Bankers Association provides data-driven insights into how financial institutions are adapting to this new reality. The survey reveals broad adoption of social platforms like Facebook, LinkedIn and Instagram to humanize banking, foster community connections, and enhance customer experiences. Banks are also awakening to the sales potential of social media through social selling initiatives. But work remains to develop sound governance, productive metrics, and engaging content that deliver measurable results. With social media embedding itself into the fabric of banking, this study offers practical lessons for leveraging its full strategic value. The report underscores that social media mastery is now mandatory. Banks must learn to channel their power to build meaningful relationships, brand affinity, and ultimately, the bottom line. #SocialMedia #DigitalBanking #BankMarketing #SocialSelling #FinTech #Banking #FinancialServices #DigitalTransformation #DigitalStrategy #SocialSelling

There is a noticeable increase in the use of social media in financial firms, as it brings with it increased brand recognition and awareness. However, we have seen social media bring with it negativity, through the spreading of misinformation, which has caused catastrophic outcomes for some. The question we should be asking, is not ‘should’ we use social media, but ‘how’ can we use it more successfully, to both enhance the advantages and mitigate the risks. 

There can be new social media based on the concept of maker and checker used in banks. Ideally this would aim at someone who wants to improve himself/herself in something. Set small goals and people on the network would be validating the work done by the user to achieve the goals. #socialmedia #newbusiness #userexperience

Check out the Open Finance Report 2023 with Insights from top industry Influencers 👇 We enjoyed reading it #openbanking #openfinance #report #trends #thepaypers #financenews

Many of us are thinking about where to go when the calendar year changes, and if we can offer just one thought amidst goals and plans, it is this: Vanity metrics (likes, follows, shares etc.) mean nothing unless they are directly coupled with conversion. It is vastly better to have a small email list with astronomical conversion statistics than one consisting of tens of thousands of subscribers, who do nothing. (Nothing as in never open the emails, click links to valuable content and offerings for sale, and engage in dialogue by replying to an email, let alone buy something.) It doesn’t matter who you are in business, this applies to everyone. Nurture your people, and the numbers will more accurately reflect what happens in the bank account. Thoughts? Post in the comments! #sustainabledevelopment #sustainableentrepreneurship #economicsustainability #marketing

I took a stroll to see what social media managers are doing in the banking sector this week. I bet you, in each of the posts they share, there is an angry customer who is not concerned about what you share. They bombard them with questions about how their messages haven't been attended to and they are here posting another thing. They pick at it as an opportunity to show their vexation towards the bank. Yeah, they are right. You won't keep your money somewhere and not be concerned one way or the other so they are right, But it gives the social media manager more work, most time you don't know what the customer is asking, but you just have to find a way to sort them out and give them the best assurances that they will be well handled. This isn't about banks alone, it is general for all businesses, prompt and quality response could be the magic that makes the difference in how clients on social media rate and refer to your business. Chat them up, and they will answer you is a positive review. Prompt and quality response should be one of the skills of a social media manager. 🤔🤔

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How do you make marketing for your bank fun, memorable and free of finance jargon? Here's how you can connect with your target audience. #contentmarketing #contentmarketingtips #BankMarketing #financemarketing #marketingstrategy

Social currency is an essential part of doing business. For instance, a #CreditRepairCompany building trust among it's audience would see higher engagement and customer conversion. Invest in trust! 💎 Like this post and follow @GetSocialFire for more insightful #SocialMediaSelling strategies.