EMARKETER’s Post

🛍 Seventy-two percent of US consumers use multiple channels before making a purchase decision, reflecting a fundamental change to the traditional marketing funnel. Marketers must adapt to this complex, digitally-driven journey by embracing new omnichannel strategies. Earlier this week, EMARKETER's top retail & ecommerce analysts explored how to best leverage price and promotions across digital and physical channels to attract today's modern consumer. ▶ The Path to Purchase webinar replay is now available on demand. Access it here: https://lnkd.in/e4rCuzKB #webinar #retail #ecommerce #pathtopurchase

Want to dive into the omnichannel performance of more than 360 brands and retailers across 12 industries and 6 markets? 💡 The #OmnichannelIndex2024, made in collaboration with Google, provides deep insights into every phase of the customer journey, highlighting top performers, best practices and areas of improvement – all backed by more than 25,000 data points. Explore all the insights and get actionable strategies on how to take your omnichannel to new heights: https://lnkd.in/dQyQGFtw 👈

Join us on April 3rd for a new episode of Digital Marketing Domination with guest Jennifer Peters, the eCommerce authority from OLLY. Explore the future of omnichannel strategies and gain valuable insights for your professional toolkit. #eCommerceStrategy #DigitalTransformation #DigitalMarketingDomination

What will you listen to on your commute to work tomorrow? Not sure? No worries! Pause your true crime obsession for one morning and dive into the latest episode of Digital Marketing Domination! #digitalmarketing

As Video Commerce reaches an inflection point, our latest blog provides a detailed outlook for 2024 and 2025. Discover the 10 key predictions that are set to shape the future of this dynamic field. Highlights include the shift in consumer behaviors, the rise of 1:1 live commerce, AI-driven personalization, and the evolving role of social media platforms. We also delve into how these trends impact customer retention, omnichannel strategies, and the retail workforce. These insights are vital for retailers and eCommerce operators looking to stay ahead in the rapidly changing landscape of digital commerce. Read the full blog here for a comprehensive understanding of what the next two years hold: https://hubs.la/Q02g6hgR0 #VideoCommerce #eCommerceTrends #DigitalRetail #LiveCommerce #RetailInnovation

Video commerce and specifically live commerce should be on every brand and retailers’ agenda in 2024 and 2025. We decided to do an outlook for 2 years. Here are our 10 key predications that will shape the future of video commerce! #videocommerce #liveshopping #techinnovations #ecommercetrends

🌟 Elevate Your Retail Strategy: Embrace Omnichannel Excellence! 🌐 In the dynamic world of e-commerce, mastering omnichannel is the key to winning over today's savvy shoppers. Seamless transitions from online to in-store experiences are non-negotiable. Here's a sneak peek at the game-changing strategies you need: 🔗 "The future of e-commerce lies in creating cohesive, personalized experiences for customers, no matter where or how they choose to shop." 🚀 Curious to know how? Dive into the details and uncover the five strategies that are reshaping the retail game. Click the link below for the full scoop! 👉 https://bit.ly/3vEYAnd #OmnichannelRetail #RetailStrategy #EcommerceExcellence #GameChanger

✅ Invest in digital ✅ Boost your media retail capabilities ✅ Prioritize omnichannel strategies ✅ Focus on sustainability, not quick fixes By leveraging these tips, you can thrive in the Western European market and capitalize on current consumer trends. Read more at https://ow.ly/EgVU50PIfuI 🔗 #westerneurope #europeanmarketing #emea #affiliatemarketing

Omnichannel and Omni-Commerce, do you know the difference? 🤔   Yes, these are two different business strategies!   💡 - Omni-commerce is an umbrella term that encompasses Omnichannel as a part of it.   💡 - Apart from the unifying aspect of Omnichannel, the strategy of Omni-Commerce also brings about an apt optimization of technologies and data to create a more fulfilling and personalized consumer experience.   👇 - Read along to know more about the difference between these two strategies!                 https://lnkd.in/gGzUyV_W   #MaerskAPAC #Supplychain #Logistics #Insights #Business

A study conducted by Aberdeen Group Inc. revealed that companies using omnichannel strategies keep 89% of their customers coming back for more. Stay ahead of the technology curve to unlock the full potential of your business with Ordazzle. Book a demo now to learn how integrating multiple channels can dramatically increase loyalty and drive growth for your business. Link: https://lnkd.in/dsBE2Y5B #Ordazzle #EcommerceElevated #DidYouKnow #CustomerLoyalty #OmnichannelSuccess #ElevateWithOrdazzle #BusinessSuccess #CustomerRetention #EcommerceExcellence #CustomerRetentionStats