Don’t miss the chance to meet with and hear from Jeremy Goldman, our Sr. Director of Marketing, Commerce, and Tech Briefings, at The Lead Summit! Jeremy will be moderating "Case Study: How Urban Outfitters Masters Social Media Algorithms to Reach New Audiences" on July 11th. He'll be joined by Cyntia Leo, Head of Brand Marketing, Urban Outfitters and Kate Kenner Archibald, CMO, Dash Hudson. Learn more: https://lnkd.in/gjyCSa_v #TheLead #TheLeadSummit
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The Gen Z Summit is designed for creatives, strategists and marketing leads looking to better understand what impacts the shopping, media and workplace habits of the digitally-native generation. Everything you need to know: https://ow.ly/ZkQz50QkN7g
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In case you missed it 📢 Join Kristina Prokop, GM of Audience Solutions at Dun & Bradstreet and Co-Founder at Eyeota, a Dun & Bradstreet company and Andrea Kwiatek, Director of Strategic Partnerships at Goodway Group. The pair further explore the challenges they’ve helped clients overcome with the loss of third-party cookies, and their approach for maintaining addressability in the new identity landscape. Click the link below to watch the full discussion 👇 https://bit.ly/3RXHSYp
Navigating the Changing Landscape of Digital Advertising
eyeota.com
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Dads in Ohio, and supermodels in London. Completely opposing audiences. But it works. How? Bringing back a campaign that serves as an example of authenticity and versatility. Simplicity is powerful!! This campaign perfectly captures the essence of New Balance: bridging diverse worlds and bringing people together through style and comfort. #newbalance #marketingcampaigns #fashionmarketing #campaigns #connections
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Another great session at SEAT! Matthew Ship, VP of Digital Platform and Fan Acquisitions at the Milwaukee Bucks Inc., shared valuable insights on personalization: 'It is a known fact when you’re able to put personalized messaging and content in front of fans, it pays off in engagement and adds to the bottom line of your business.' He emphasized that 'personalization is predicated on all of the touch points and data points we have on the customer.' #SEATLV2024 #GuestWiFiMarketing #FanEngagement #Personalization
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Reflecting on the first-ever Adweek Retail Media Summit in the Twin Cities, the panel featuring Erin Dye Lastra, Will Lee, and our own Mark Heitke brought a key insight into focus: For retailers to scale their media offerings effectively, they need to offer brands a spectrum of ways to engage with consumers in the moments their brands are most relevant. If retailers are not presenting shoppers with the most relevant ads, they’re missing a crucial opportunity to better serve customers while simultaneously scaling their media networks. #RetailMedia #BestBuyAds
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If you are tired of feeling stuck in your retail business- no matter how long you’ve been in business, let’s talk 😁. The next cohort of our virtual Retail Boot Camp starts February 21st. More details ⬇️⬇️⬇️
Every retail business needs the latest strategies and tactics to increase visibility, grow an engaged audience and drive traffic to increase revenue🚀 Local First's Retail Boot Camp helps you do just that! From Instagram strategies to driving new revenue, join your fellow local Arizona business owners for our next virtual cohort February 22 to March 28! Applications are live with limited space available✨ Link to apply⬇️ https://loom.ly/b7c4n0s #LinkInBio #SocialMedia #Strategy #Local #Arizona
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New York City, the beating heart of innovation and creativity, is a vibrant hub for digital marketing that thrives on diversity and dynamism. 🗽🌆 From the towering skyscrapers of Manhattan to the eclectic neighborhoods of Brooklyn, NYC is a playground for digital marketers looking to make a lasting impact in the digital realm. Moreover, NYC's status as a cultural capital ensures that digital marketing here is not just about selling products; it's about crafting compelling stories that resonate with diverse audiences. From fashion and media to finance and tech, every industry finds its niche in this melting pot of ideas and aspirations. #DigitalMarketing #NYC #NewYorkCity #MarketingStrategy #InnovationHub #CreativeCapital #BigAppleMarketing #DigitalStrategy #TechSceneNYC #MarketingTrends #NetworkingNYC
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Advertising Week New York 2023 explored the intersection of creativity, culture, and commerce. Thought leaders across Publicis Commerce attended the event in THE PENN DISTRICT and have rounded up some key themes and takeaways about the evolution of advertising and commerce. Featuring perspectives from Matt Horton, Margaux Logan, Emily Staples and Alex Vinci. Download the Advertising Week NY 2023 Trend Report here: https://lnkd.in/evYgS8jR #PublicisCommerce #Advertising #Commerce #AWNewYork23
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Last week, the marketing community ascended upon midtown Manhattan for the annual weeklong advertising conference which brings together agencies, tech platforms, media partners, and brands. No topic was left unturned throughout the 4 days and over 400 sessions. Impossible to recap them all, but my colleagues Matt Horton Margaux Logan and Emily Staples and I have captured some key themes that we think will continue to evolve heading into 2024. Let me know what you think! Download the full Advertising Week trend report here from Publicis Commerce: https://lnkd.in/evYgS8jR #PublicisCommerce #Advertising #Commerce #AWNewYork23
Advertising Week New York 2023 explored the intersection of creativity, culture, and commerce. Thought leaders across Publicis Commerce attended the event in THE PENN DISTRICT and have rounded up some key themes and takeaways about the evolution of advertising and commerce. Featuring perspectives from Matt Horton, Margaux Logan, Emily Staples and Alex Vinci. Download the Advertising Week NY 2023 Trend Report here: https://lnkd.in/evYgS8jR #PublicisCommerce #Advertising #Commerce #AWNewYork23
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"The first 20 years of e-commerce solved for instant buying; the next 20 years will solve for the joy of shopping." While there are many great tidbits in the Advertising Week New York 2023 Trends Report from Publicis Commerce, this line about about the joy of shopping being integral to the future of e-commerce was one of our faves. Count us in. Download the Advertising Week NY 2023 Trend Report here: https://lnkd.in/evYgS8jR #IrresistibleCommerce #PublicisCommerce #Commerce #AWNewYork23
Advertising Week New York 2023 explored the intersection of creativity, culture, and commerce. Thought leaders across Publicis Commerce attended the event in THE PENN DISTRICT and have rounded up some key themes and takeaways about the evolution of advertising and commerce. Featuring perspectives from Matt Horton, Margaux Logan, Emily Staples and Alex Vinci. Download the Advertising Week NY 2023 Trend Report here: https://lnkd.in/evYgS8jR #PublicisCommerce #Advertising #Commerce #AWNewYork23
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