EMARKETER’s Post

🛒 Sometimes, consumers don’t behave as we expect. Despite being digital natives, Gen Zers still prefer browsing in-store. They are also less likely than any other generation to order fast food via drive-thru. What do Gen Z's shopping habits across beauty, apparel, and more mean for retailers? Access the charts here: https://lnkd.in/et-tYDYb #genz #shopping #retail #ecommerce

In our #Retail Trends Study, we ask consumers how they've responded to inflationary conditions while #shopping. The answers have stark variations across generational lines. Here are some of the standouts: Younger consumers (#Millennials, #GenZ) are more likely to be using "buy-now, pay-later" options to spread out the cost of purchases. Older consumers (#GenX, #Boomers) tell us they are buying fewer clothes. So many more insights are available in the Retail Trends Study - contact us if you'd like access! https://lnkd.in/e_h32tX2

🌍🛍️E-commerce is booming in Europe!  In Q1 2024, an impressive 96% of Europeans shopped online. This trend underscores the rapid digital transformation and growing consumer preference for online shopping. Fashion remains the top category, especially among Gen Z and Millennials in the UK. Read more👉 https://lnkd.in/dhP-z2xm #Ecommerce #OnlineShopping #DigitalTransformation #ConsumerTrends

In Q1 2024, 96% of Europeans shopped online, with the Netherlands leading at 96% and the UK at 93%. A Consumer Insight Report by AliExpress surveyed 8,500 consumers in France, Germany, Spain, the UK, and the Netherlands. Most UK consumers (63%) spent €100-€500, and fashion was the top category, especially among Gen Z and millennials. Additionally, 35% of Europeans spent over five hours a week shopping online. #Ecommerce #Europe #OnlineShopping 🛍️🌍

In 2023, beauty was the fastest-growing segment in US retail, and the "lipstick effect" is still going strong.  My latest report for Insider Intelligence | eMarketer shares findings on beauty shopping behavior from our exclusive consumer survey in a new visually-oriented, slide-first format. A few highlights: -Few beauty consumers plan to cut back spending in this category in the year ahead. Most respondents said they would maintain or increase their beauty spending both online and in-store. -Online channels will gain a greater share of shoppers' wallets, and a significant share of millennials (36%) said they planned to at least double (!!) their online beauty spending in the year ahead. -Amazon is poised to benefit greatly from these trends. It's already far ahead of the competition as the online retailer of choice for beauty products, though newcomers like Temu, SHEIN, and TikTok Shop are gaining ground, especially among Gen Z. Subscribers can check out the full 25-slide deck via the link in the comments, and stay tuned for part 2 covering the beauty consumer's path to purchase at the end of this week. #beauty #cosmetics #ecommerce #consumerbehavior

“The Rise of the Gen Z Consumer”, a study conducted by the International Council of Shopping Centers, examined the shopping behaviors, habits, and factors that most influence how Gen Z interacts with retailers. Gen Z’s shopping habits are reflective of their concern for the U.S. economy, the influence social media can have on purchasing decisions, and the immediacy in which they receive products. Read more about Gen Z’s consumer behaviors. #GenZ #retail #consumers

“The Rise of the Gen Z Consumer”, a study conducted by the International Council of Shopping Centers, examined the shopping behaviors, habits, and factors that most influence how Gen Z interacts with retailers. Gen Z’s shopping habits are reflective of their concern for the U.S. economy, the influence social media can have on purchasing decisions, and the immediacy in which they receive products. Read more about Gen Z’s consumer behaviors. #GenZ #retail #consumers

🛒🎉 Ready to uncover the secrets of the shopping season frenzy? 🇩🇪 It's almost that time of the year, and German consumers are entering full shopping mode! 🛍️ DCMN's latest Brand Tracker research offers an exclusive peek into the German consumer behavior and preferences for the upcoming shopping season. 🤔 What do they think about promotions? ℹ How do they learn about upcoming deals? 🛍 How do they shop? Find out the answers in the article: https://lnkd.in/eyrqr4Q7 We'd love to hear what brands like idealo internet GmbH, Honey and Galaxus Deutschland GmbH think about these findings. Let us know! 🚀 #ShoppingFrenzy #ShoppingSeason #GermanShoppers #RetailInsights #DCMN #RetailStrategy

Every click, search, and purchase leaves a trail of valuable information.    The biggest advantage of online shopping over offline shopping is the wealth of data it provides. It's like a treasure chest that allows you to understand and analyze upcoming trends, enabling you to steer your business towards maximum opportunities.    Now, let's break it down. Here are the top-selling products in the MENA region during 2023, giving you the inside scoop on what's capturing the hearts and wallets of online shoppers:    Fashion: Fashion takes up a whopping 38.7% because everyone wants to stay stylish. The online world is booming with options, making it easy to keep up with the latest trends.    Electronics and Media:  Cool gadgets, phones, and games make up 19.9% of online purchases because, well, who doesn't love tech? It's popular because everyone wants the latest gadgets and entertainment devices.    Toys and Kid Supplies: Fun toys and things for kids are a hit, making up 15.4% of online purchases. Why? Well, more parents are choosing the ease of online shopping for their little ones. It's simple, and there are so many cool options!    Groceries and Self-Care: This category makes up 13.6% of online sales because it's super convenient. More people are choosing to shop from the comfort of their homes, especially with busy schedules.    Furniture & Appliances: Furniture and home stuff make up 12.4% of online purchases because it's easy to find what suits your home. Online shopping allows you to easily transform your space with just a few clicks.    As we reflect on these online shopping trends in 2023, it's intriguing to see fashion taking the lead, surpassing even essential categories like groceries. However, there is potential for groceries to experience significant growth at an even faster pace in 2024. Let's await further developments as e-commerce continues to evolve!    #OnlineShopping #EcommerceTrends #MENA #FashionFinds  #2024Predictions #HappyShopping #Ecommerce 

“The Rise of the Gen Z Consumer”, a study conducted by the International Council of Shopping Centers, examined the shopping behaviors, habits, and factors that most influence how Gen Z interacts with retailers. Gen Z’s shopping habits are reflective of their concern for the U.S. economy, the influence social media can have on purchasing decisions, and the immediacy in which they receive products. Read more about Gen Z’s consumer behaviors. #GenZ #retail #consumers