The shift towards CTV is evident, with 75% of the US population anticipated to watch over-the-top video this year, according to EMARKETER. Access exclusive articles, reports, and webinars from MNTN all in one place. Stay informed and get ahead of the trends. Explore Insights: https://lnkd.in/g2EbB97G #CTV #Streaming #TVAdvertising
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📺 78% of advertisers plan to run CTV ads in the next 2 months. Do you? Discover more stats & how CTV is ushering in the new golden age of television in our infographic below. Also, learn more about what it is, why it's important, & how to buy CTV ad space in our complete CTV guide. ➡️ https://buff.ly/3Ph2H0y #digitalmarketing #ctv #ott #connectedtv #streaming #digitaladvertising
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It’s an exciting day for performance marketers who expect more out of their CTV efforts. With the release by Marketing Architects of Annika Streaming, performance marketers will now have access to CTV without the high prices and crippling costs that you see in the current marketplace. Let me know if you'd like to learn more. I've also included details in the comments. #MarketingArchitects #CTV #Streaming
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The CTV market is entering a period of uncertainty with the deprecation of cookies and the unreliability of IP addresses as persistent identifiers. Join EMARKETER’s Meet the Analyst Webinar with Evelyn Mitchell-Wolf, made possible by Attain, and get top strategies to address these measurement challenges. Join Us: https://lnkd.in/gQXg86t2 #TVadvertising #admeasurement #upfrontweek #CTV #streaming
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With the average home using around seven streaming apps and over 25% of households utilizing ten or more, it’s clear that viewers are spread across multiple platforms. For local advertisers, this means placing ads on just one or two #streaming platforms won't deliver the necessary reach or scale. Learn more: https://lnkd.in/ecHhkSfc #Streaming #DontGetLeftBehind #Premion #OTTStreaming
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#DidYouKnow? Streamers watch an average of 2–3 episodes of a show when binge-watching, regardless of whether the content includes ads or not, according to Magnite. Ads don't affect user engagement. By working with TVCoins, you're allowing more users to binge your content – for free. https://lnkd.in/e5zuQxKQ #TVCoins #freestreaming #videostreaming #streaming #tv
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👨🍳 The secret recipe to a successful streaming campaign—unveiled. As featured on Yahoo Finance (https://lnkd.in/eswmrrhD), our exclusive guide for marketers reveals six key ingredients backed by custom research, from engagement opportunities to innovative ad formats. Get a taste now 🍽️ https://lnkd.in/eC6jNDse #Streaming #TVAdvertising
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Headed to CTV Ad Days? We'll see you there. 👀👋 Make sure to tune in to Dave Clark, Jenny Burke, Natalie Gabathuler-Scully, Adam Markey, and Julie Clark as they discuss the latest developments in CTV advertising. 📺 #adtech #ctv #connecrtedtv #FAST #streaming #sports #firstpartydata #programmatic #nativeadvertising #digitaladvertising #CTVAdDays https://lnkd.in/dcujsQUZ
CTV Ad Days New York
https://events.nextvseries.com/CTVAdDaysNewYork
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Global Sales Leader | Strategic Business Development & Partnerships | People Leader | P&L Management | Analytical | Event Strategist | Digital Innovation
#FASTchannels are the rapidly rising audience sector in the TV and entertainment industry. Here's the #data that you need to grow your channels #FAST! Want to read more? Download the whitepaper by Whip Media: https://ow.ly/R24150PPHGg #AVOD #streaming #MIPCOMCANNES #MIPJUNIOR
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How do viewers prefer to watch content? In a recent poll, American viewers indicated a strong preference for streaming and its perks, such as the convenience and the abundance of content that the platforms offer. With 64% of viewers surveyed preferring #streaming over legacy providers and 66% saying #streaming provides them more content than legacy providers, we can’t turn back the clock on streaming now. Let’s not disrupt a positive streaming experience. Check out the full poll results: https://bit.ly/3wldsHG
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Global pay-TV subscriptions are forecast to fall over the next five years as the US in particular continues to see consumers “cord-cutting” and switching to streaming services. Read more and subscribe to the latest industry news here: https://hubs.la/Q0252wpD0 #SRDS #TheMediaLeader #AdwantedGroup #PayTV #Streaming
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