🔑 Key stat: 72% of adults worldwide think generative AI will have a very or somewhat large impact on social media companies, and 71% think the same of search engine companies. 📊 EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. Go beyond the charts. Subscribe to the Chart of the Day newsletter: https://lnkd.in/eEA5HVxZ #ChartoftheDay #newsletter #chart #genAI
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Buckle up for a quick look at the 5 essential trends dominating digital marketing in 2024: 🌍 1. AI Takes Control: Think personalized ads, smarter campaigns, insights on autopilot. 2. Short & Sweet Wins: Bite-sized content like vids and snippets rule the scroll. 3. Voice Search Booms: Optimize for natural language, meet customers where they ask. 4. Shop from Your Feed: Social media becomes the ultimate shopping mall. 5. Gen Z Takes the Mic: Understand their vibe, build authentic connections. At MDM Solutions, we're not just riding the #digital wave, we're shaping its future. keep in touch with us to learn more #trends 📞 +92316 2886784 📧 mdmsolutions478@gmail.com #AI #trend #digital #future #2024
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2024 vision: A look into this year's game-changing marketing trends 🔎 As we reached the end of January, we wanted to kick off the month of February by delving into the future of digital marketing and the exciting transformations that will redefine the way brands connect with their audiences. This is why we've reached out to our seasoned specialists and industry experts at Receptional to gain further insight into the possible trends that are likely to shape the digital marketing sphere in the coming year. Some of the topics we cover include: 🌟 User interaction and accessibility 🌟 Further AI integration 🌟 Core Web updates implemented by Google To find out more, click the link to read the blog today! https://bit.ly/3w7EAtq #DigitalMarketing #MarketingBlog #MarketingTrends #MakingMarketLeaders
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🚀 Dive into the new year with the marketing trends of 2024! 🚀 Our quick 7-minute survey uncovers the latest industry-wide trends from peers across Europe: https://lnkd.in/esv-FXUE Gain exclusive insights into what drives your fellow marketers. Creating a voice for the industry that covers various topics to inspire and boost your marketing strategy. A highlight of topics you can expect: 📡 Channel Management 🤖 Insights on Adopting AI 🗣️ Communication Challenges 🌐 Changing Market Dynamics Your perspective is vital in helping to shape an industry-leading voice for marketers, equipped with the latest strategies and tools to optimise marketing journeys for next year. #MarketingTrendsSurvey #IndustryInsights #MarketingVoice #ChannelManagement #AIAdoption #CommunicationChallenges #MarketDynamics #MarketingStrategies #SurveyInsights #OptimizeMarketingJourneys #MarketingCommunity
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Zavy Copilot for Social Media. ✨ Powered with social media from your brand, competitors and Zavy's proprietary analytics. Learn what resonates, get tailored insights, create campaign ideas, and more. Jump into your dashboards to try out this new feature. If you’re not an existing sign up for a free 14-day trial at https://www.zavy.co/ or contact us at hello@zavy.co for more information. #ai #socialmedia #socialmediamarketing
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With third-party cookies on the decline, marketers are faced with a new challenge as more than half of the digital audience eludes traditional tracking. This widening addressability gap is threatening the effectiveness of digital advertising efforts. It's time to pivot and innovate to keep marketing performance on track. We invite you to join us and industry leaders, Alicia Perrotta and Sam Gottfried of Quantcast on March 21 for a cutting-edge hybrid event that delves into AI's role in redefining digital marketing and bridging the addressability gap. Discover how to master AI's ability to unravel complex consumer trends and behaviours, ensuring every consumer is within your brand's visibility. Attend in person: https://ow.ly/Pmyi50QBglV Attend virtually: https://ow.ly/A3R950QBglX #CMAEvents #AI #AITools #Innovation #Events #Marketing #DigitalMarketing #MarketingEvent #Strategy
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Calling out all marketers and creative storytellers 📢 Did you know you can now test your own or competitor digital and TV ads in as few as 15 minutes with Kantar's LinkAI? Yes, 15 minutes. With all the AI buzz around, you can now leverage AI to test more of your advertising faster and drive stronger marketing impact from those creatives Using AI and machine learning, Kantar continues to forge new innovative paths helping advertisers drive stronger marketing impact through creative. It tests creative assets quickly, iteratively and at scale, decreasing time to market and increasing ROI for clients. Link AI on Kantar Marketplace is the fastest, fully automated, AI-powered solution to guide creative and media optimization available today. It is built on a database of over 250,000 ads and 35 million human interactions. Reach out to find out more about LinkAI, we might have a special offer for you ⏳️ https://lnkd.in/gBrvVCvZ Soumya Saklani Phil Worthington Rathindra N Das Sumit Kamra Gunjan Chawla
AI-powered ad testing | Kantar Marketplace
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📈 Marketing in the Digital Age: As marketers, we're constantly navigating the ever-changing digital landscape. Staying ahead of the curve is a challenge, but it's also an opportunity for innovation. Whether it's harnessing the power of AI, leveraging data analytics, or mastering new social media trends, adaptation is the key to success. 🌐 How do you and your team adapt your marketing strategies to keep up with the dynamic online world? Let's share our creative approaches in the comments, and together, we can inspire and elevate our marketing game. Remember to comment and share! #DigitalMarketing #InnovationInMarketing
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Embracing the Future of Digital Marketing! In today's fast-paced digital world, staying ahead means constantly evolving our strategies. From leveraging AI for personalized campaigns to harnessing the power of social media analytics, the landscape of digital marketing is more dynamic than ever. Embracing these innovations is how to drive impactful results. #DigitalMarketing #Innovation #AI #SocialMedia #MarketingTrends #FutureOfMarketing
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Help us unlock valuable insights for 2024 by filling in our marketing trend survey!
🚀 Dive into the new year with the marketing trends of 2024! 🚀 Our quick 7-minute survey uncovers the latest industry-wide trends from peers across Europe: https://lnkd.in/esv-FXUE Gain exclusive insights into what drives your fellow marketers. Creating a voice for the industry that covers various topics to inspire and boost your marketing strategy. A highlight of topics you can expect: 📡 Channel Management 🤖 Insights on Adopting AI 🗣️ Communication Challenges 🌐 Changing Market Dynamics Your perspective is vital in helping to shape an industry-leading voice for marketers, equipped with the latest strategies and tools to optimise marketing journeys for next year. #MarketingTrendsSurvey #IndustryInsights #MarketingVoice #ChannelManagement #AIAdoption #CommunicationChallenges #MarketDynamics #MarketingStrategies #SurveyInsights #OptimizeMarketingJourneys #MarketingCommunity
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In July, I had the opportunity to attend the #GoogleGrowthSummit. Here are my top three takeaways: 1. Leveraging AI Technology in Online Advertising AI is no longer the future; it's the now. At the summit, I learned how Google is utilising AI to help me make smarter, more efficient advertising decisions. AI can revolutionize the way we target and engage our audience. The key takeaway? Don't just use AI; understand it and use it everywhere you can. 2. Behavioural Messaging: Standing out in online advertising can be tough, especially when your competitors are constantly using discounts. At the summit, I learned how to compete with, and even outperform your competition without using a discount. The answer lies in #BehavioralMessaging. It's about creating hyper-personalised experiences that resonate deeply with our audience. We learned 5 principles to implement. Massive game changers. 3. Conversations with Google Representatives Face-to-face discussions with our Google reps were expected, but I didn’t realise how important they would be to our overall strategy. These weren't just casual chats; they were deep dives into effective #MarketingStrategies based on the content from the Summit. These conversations felt like mini masterclasses and I couldn’t recommend them enough. #AItechnology #BehavioralMessaging #MarketingStrategies #GoogleGrowthSummit What about you? Have you attended any game-changing events lately? Drop your experiences below! 👇👇👇
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