🚨 Founders, stop building SaaS for SMBs! 🚨 Many (first time founders) are rushing to build software for the “untapped” SMB market, but in my view, selling to SMBs is a tarpit in most cases: - Low ACVs: Smaller contract values and fewer seats to sell. - Long Sales Motion: Lengthy sales cycles, often requiring in-person meetings. - Reluctant Tech Adoption: Older SMB owners hesitant to adopt new tech. - Hard to Reach: SMBs are difficult to contact, complicating your GTM strategy. A bigger (and less risky) opportunity might be to capture the end market itself - via acquisitions. Instead of grinding your way through selling SaaS for [$100K] / year, you can acquire a small business and capture 5-10x the value by becoming your own customer. I provide some monkey math on this in the post, as well as share some benefits and some real risks around this strategy. But don't take my word for it - almost every top tier VC is already quietly pursuing this strategy, with dozens of VC-backed rollups currently operating in stealth. PS If you are brainstorming on this topic, or are looking to acquire SMBs please reach out - at OffDeal we are already working with dozens of buying to help them find and execute strategic acquisitions :) Read the full post to learn more - https://lnkd.in/eneVwExq
I think it's extremely disingenuous to assume that a founder who is interested in building a SaaS business selling a <$10k ACV tool to SMB can just as easily go buy a $5m/yr business and streamline the operations to increase EBITDA. Founders are not small PE fund GPs/operators. IMO it's still much easier to build a $1m ARR+ SaaS selling <$10k ACV product in under 5 years, while raising minimal capital (I did exactly this as employee 1 of a SaaS that was strategically acquired in year 5)
Super interesting take Ori E. 👌 looking forward to Offdeal providing data on this as you find it.
Tarpit, couldn't have put it better myself, great piece, Ori.
Wow, that's some serious insight on the SMB market. Acquisitions over SaaS - interesting strategy. 🤔🚀
as someone who sold to SMB's, I agree. Its a very hands on process
great read - spot on.
interesting perspective on capturing the end market through acquisitions. it's crucial to explore various growth strategies Ori E.
can you venmo me so i can buy an smb
SaaS sounds cool until you realize how much 💰 some of these SMBs spin-off
GuruLab Co-Founder & CEO | ex-McK London | Forbes 30u30 | Cambridge MEng
3wInteresting perspective - how much does it costs to purchase a $5m revenue SMB tho? 😂