Ori E.’s Post

View profile for Ori E., graphic

Co-Founder & CEO @ OffDeal (YC W24) | Harvard MBA

🚨 Founders, stop building SaaS for SMBs! 🚨 Many (first time founders) are rushing to build software for the “untapped” SMB market, but in my view, selling to SMBs is a tarpit in most cases: - Low ACVs: Smaller contract values and fewer seats to sell. - Long Sales Motion: Lengthy sales cycles, often requiring in-person meetings. - Reluctant Tech Adoption: Older SMB owners hesitant to adopt new tech. - Hard to Reach: SMBs are difficult to contact, complicating your GTM strategy. A bigger (and less risky) opportunity might be to capture the end market itself - via acquisitions. Instead of grinding your way through selling SaaS for [$100K] / year, you can acquire a small business and capture 5-10x the value by becoming your own customer. I provide some monkey math on this in the post, as well as share some benefits and some real risks around this strategy. But don't take my word for it - almost every top tier VC is already quietly pursuing this strategy, with dozens of VC-backed rollups currently operating in stealth. PS If you are brainstorming on this topic, or are looking to acquire SMBs please reach out - at OffDeal we are already working with dozens of buying to help them find and execute strategic acquisitions :) Read the full post to learn more - https://lnkd.in/eneVwExq

  • No alternative text description for this image
  • No alternative text description for this image
Kai Song E.

GuruLab Co-Founder & CEO | ex-McK London | Forbes 30u30 | Cambridge MEng

3w

Interesting perspective - how much does it costs to purchase a $5m revenue SMB tho? 😂

Like
Reply
Steven Brady

A Founder's Dream | Coaching founders to the 4% club ($1M+ ARR). Posts & articles about the process.

1w

I think it's extremely disingenuous to assume that a founder who is interested in building a SaaS business selling a <$10k ACV tool to SMB can just as easily go buy a $5m/yr business and streamline the operations to increase EBITDA. Founders are not small PE fund GPs/operators. IMO it's still much easier to build a $1m ARR+ SaaS selling <$10k ACV product in under 5 years, while raising minimal capital (I did exactly this as employee 1 of a SaaS that was strategically acquired in year 5)

Like
Reply
Ken Hendricks

Creating AI workers | Co-Founder at Basepilot (YC W24)

3w

Super interesting take Ori E. 👌 looking forward to Offdeal providing data on this as you find it.

Like
Reply
Peter Fitzpatrick

Director @ B2C2 | Series 3, 7, 57, 63 Certified

3w

Tarpit, couldn't have put it better myself, great piece, Ori.

Kim Albee

I help B2B Tech, SaaS, and AI Startups strategically leverage AI to accelerate marketing results and achieve hyper growth.

3w

Wow, that's some serious insight on the SMB market. Acquisitions over SaaS - interesting strategy. 🤔🚀

Like
Reply

as someone who sold to SMB's, I agree. Its a very hands on process

Eric Rubin

Principal at Red Swan Ventures

3w

great read - spot on.

Like
Reply
Vadim Shelkovnikov, MBA

Helping first-time SaaS founders set & execute growth plans | Grew my 1st side biz to $3M while working | Corp. leader + Solopreneur

3w

interesting perspective on capturing the end market through acquisitions. it's crucial to explore various growth strategies Ori E.

Like
Reply
Jason Kim

founder/ceo of lunchbreak.com | yc alum

3w

can you venmo me so i can buy an smb

John Wilson

Helping orgs tell stories at scale | startup community lead | ex-google

3w

SaaS sounds cool until you realize how much 💰 some of these SMBs spin-off

Like
Reply
See more comments

To view or add a comment, sign in

Explore topics