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Affordability has become a serious challenge in the car market. Edmunds’ head of insights Jessica Caldwell breaks down just how much of a crunch we’re dealing with on the low end of the new-car market: https://edmu.in/3TAFnuY

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AVP, Insights at Edmunds

Has anyone looked closely at their grocery bills lately? That weekly bread, cheese and bacon seems to be costing a heck of a lot more, well, bread, cheese and bacon than it used to. Affordability has become a major challenge in the economy broadly, and we’re seeing it make an impact in the car market too. Interest rates have turned up the heat on already scorching-hot vehicle prices, leaving some car payments looking more like mortgage payments. New Edmunds data shows the average annual percentage rate (APR) for new vehicles was 7.1% in Q1 2024, marking the fifth consecutive quarter this figure has remained above 7%, while used-vehicle APRs rose one-tenth of a percentage point to 11.7% over Q4 2023. New car inventory has rebounded and automakers may be reinstating incentives, but when they’re discounting from sky-high levels, how much is that really helping the cause? A case study in affordability (or lack thereof) can be found in our recent analysis of the near-extinction of the $20,000 vehicle. According to Edmunds data, a measly 0.4% of new vehicles sold in February this year transacted for $20,000 or under, compared to 7% five years ago. And only 18% of new vehicles sold were under $30,000 compared to 43% five years ago. Check out my thoughts on how we got to this point, and what this means for car shoppers today in the link below. https://edmu.in/3TAFnuY

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Jim O'Neill

Director of Operations at Boniface Hiers Automotive Group

3mo

Manufacturers adding unnecessary tech at the cost of affordability and quality.

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Mike Pipitone

Automotive Aftermarket Business Development, Market Strategy, Sponsorships #CarbonFiber #Wheels, #DrivingExperiences #Porsche #Audi #VW #Motorsports #PerformanceTuning #GriotsGarage #FIKSEWheels

3mo

…while used-vehicle APRs rose one-tenth of a percentage point to 11.7%?!That sounds like an impending disaster. This is perfect as the entire industry needs a reality check and correction.

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Inflation (over 30%) , higher interest rates and government pushing for EV and absurd MPG.

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Tariq Sadiqi

Driving Business Growth | Building Relationships | Strategic Sales | Client Success #LetsConnect

3mo

Supply and Demand at its finest…

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