Affordability has become a serious challenge in the car market. Edmunds’ head of insights Jessica Caldwell breaks down just how much of a crunch we’re dealing with on the low end of the new-car market: https://edmu.in/3TAFnuY
Has anyone looked closely at their grocery bills lately? That weekly bread, cheese and bacon seems to be costing a heck of a lot more, well, bread, cheese and bacon than it used to. Affordability has become a major challenge in the economy broadly, and we’re seeing it make an impact in the car market too. Interest rates have turned up the heat on already scorching-hot vehicle prices, leaving some car payments looking more like mortgage payments. New Edmunds data shows the average annual percentage rate (APR) for new vehicles was 7.1% in Q1 2024, marking the fifth consecutive quarter this figure has remained above 7%, while used-vehicle APRs rose one-tenth of a percentage point to 11.7% over Q4 2023. New car inventory has rebounded and automakers may be reinstating incentives, but when they’re discounting from sky-high levels, how much is that really helping the cause? A case study in affordability (or lack thereof) can be found in our recent analysis of the near-extinction of the $20,000 vehicle. According to Edmunds data, a measly 0.4% of new vehicles sold in February this year transacted for $20,000 or under, compared to 7% five years ago. And only 18% of new vehicles sold were under $30,000 compared to 43% five years ago. Check out my thoughts on how we got to this point, and what this means for car shoppers today in the link below. https://edmu.in/3TAFnuY
…while used-vehicle APRs rose one-tenth of a percentage point to 11.7%?!That sounds like an impending disaster. This is perfect as the entire industry needs a reality check and correction.
Inflation (over 30%) , higher interest rates and government pushing for EV and absurd MPG.
Supply and Demand at its finest…
Director of Operations at Boniface Hiers Automotive Group
3moManufacturers adding unnecessary tech at the cost of affordability and quality.