Douglas Burdett’s Post

View profile for Douglas Burdett, graphic

Host of The Marketing Book Podcast

What I’m reading: “The Consumer Behaviour Book” by Anthony "Tas" Tasgal (interview on The Marketing Book Podcast coming soon!) https://amzn.to/4cXEIMe

  • “The Consumer Behaviour Book” by Tas Tasgal
Debbie Schwake

Marketing Executive | Growth Strategist | Fractional Executive

3w

Ooooh, I can't wait for this one, Douglas Burdett. I love to study the human psychology behind consumer behavior and decision-making. Did Anthony "Tas" Tasgal say "emotions are so important"? 💯

Thank you Douglas Burdett! Looking forward to another brilliant podcast!

Jeroen Sluiter

Strategic Business Developer | Analytical & Critical Thinker | Learnt Skeptic

3w

Could be an important book if it makes accessible to the masses the fact that we are predominantly emotional creatures who ironically think we are rational beings. We’re not, and the sooner we understand this the better it is. While we know from Albert Korzybski that the ‘map is not the territory’, people (consumers) navigate their world as if it is.

Anthony "Tas" Tasgal

Trainer, TEDx Speaker, Author (The Storytelling Book, The Consumer Behaviour Book, The Insight Book, The Storytelling Workbook, Inspiratorium, InCitations); Strategist, Lecturer. Taller on Zoom.

3w

Hope you’ve set aside half a day for our conversation ……

Tracy Graziani

Owner & Geek Executive Officer @ Graziani Multimedia | Revenue Operations | Sustainable Growth

3w

Ooo this looks interesting

Timothy "Tim" Hughes 提姆·休斯 L.ISP

Should have Played Quidditch for England

3w

Looks great !

See more comments

To view or add a comment, sign in

Explore topics