What I’m reading: “The Consumer Behaviour Book” by Anthony "Tas" Tasgal (interview on The Marketing Book Podcast coming soon!) https://amzn.to/4cXEIMe
Thank you Douglas Burdett! Looking forward to another brilliant podcast!
Could be an important book if it makes accessible to the masses the fact that we are predominantly emotional creatures who ironically think we are rational beings. We’re not, and the sooner we understand this the better it is. While we know from Albert Korzybski that the ‘map is not the territory’, people (consumers) navigate their world as if it is.
Hope you’ve set aside half a day for our conversation ……
Ooo this looks interesting
Looks great !
Marketing Executive | Growth Strategist | Fractional Executive
3wOoooh, I can't wait for this one, Douglas Burdett. I love to study the human psychology behind consumer behavior and decision-making. Did Anthony "Tas" Tasgal say "emotions are so important"? 💯