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The month of July witnessed many new partnerships and key hires. This month's insights feature the likes of Amagi Corporation, Appear, 24i, MediaKind, Kaltura, Brightcove, Gravity Media and Imagine Communications - a bustling month indeed! Anything else that you think is key to highlight? Leave a comment below! ⬇️ #neuco #contentandmedia #broadcastmedia

𝘿𝙚𝙘𝙞𝙨𝙞𝙤𝙣 𝘿𝙖𝙮: 𝙒𝙝𝙖𝙩'𝙨 𝙖𝙩 𝙎𝙩𝙖𝙠𝙚? 𝘓𝘪𝘨𝘩𝘵𝘴, 𝘊𝘢𝘮𝘦𝘳𝘢, 𝘈𝘤𝘵𝘪𝘰𝘯!!🎬 Sony's Board Meeting Today Sets the Stage for Zee Merger Destiny! Hey, LinkedIn fam! 💗 Big news in the entertainment world: Sony Group Corp. is gearing up for a board meeting to decide the fate of its much-talked-about $10 billion merger with Zee Entertainment Enterprises!  Two years in the making, this merger was set to redefine the broadcast industry in India, creating a powerhouse of creativity and entertainment.  But, as we all know, the journey to success is never a straight line. As the buzz intensifies, we're witnessing a twist in the tale, with challenges surfacing—financial health concerns and unmet conditions playing the lead roles. Picture this: back-to-back meetings scheduled at Culver Max Entertainment (formerly Sony Pictures Networks India) and Sony's Tokyo headquarters. It's like the climax of a blockbuster movie! So, what's the marketing concept at play here? Well, it's the art of storytelling and building anticipation. In the world of business, every twist and turn is an opportunity to engage your audience. The 'will they, won't they' suspense keeps us all on the edge of our seats, doesn't it? As we await the outcome, one thing is certain: Marketing is not just about products; it's about the stories we tell and the emotions we evoke. Let's keep our eyes glued to the screens—corporate boardrooms can be as thrilling as any blockbuster! #SonyZeeMerger #BusinessDrama #MarketingMagic #EntertainmentIndustry #StayTuned #SonyZeeMerger #BusinessDrama #CorporateDecision #BoardroomShowdown #MediaMerger #StrategicMoves #BreakingNews #CorporateAnnouncement #IndustryBuzz #SonyGroup #ZeeEntertainment #BusinessInsider #SonyStrategies #EntertainmentIndustry #LeadershipMoves #DecisionDay #StayInformed

What's new @ Gloo ? We've reached a milestone with over 5,000 media assets uploaded by our customers and partners. In response to feedback, we've developed an optimization engine that automatically adjusts images to fit TV aspect ratios. This tool enhances images by analyzing their colors and incorporating relevant business details, creating a contextual background that ensures optimal display on GlooTV. Our new "One-Click Optimize" feature eliminates the need for manual image optimization, saving our customers an average of 10 minutes per image, saving an average of 1 hour of preprocessing done by our customers. More enhancements are on the way as we continue growing the GlooTV experience.

MICE is back! Are you ready? ...At Duetto we are! 🙌 Here is how: ➡ Enhanced functionalities in our group app BlockBuster ➡ OpenSpace to optimize your meeting spaces Read the full story 👉 https://lnkd.in/e2UEuViB #rms #MICE #hoteltech #hotelnews

2024 is around the corner, and we can't wait to get our teeth into it, but let's not forget that 2023 was a banner year for us! We've met so many incredible new partners, enriching our journey with diverse collaborations. Our presence at industry conferences has been enlightening, boosting our insights in programmatic CTV. Our advanced tech solutions for CTV, FAST, and OTT publishers have grown rapidly. We're proud of how our innovative approach has positioned us as a leader in the industry, offering fast, efficient, and cutting-edge solutions. As we look to the future, here at +Added we're excited about the opportunities that lie ahead. Let's keep pushing the boundaries and achieving great things together! Here's to more growth, partnerships, and innovation! #Partnership #Innovation #CTV #OTT #TechGrowth2024 #NewConnections #Innovation #Growth #TeamSuccess #programmaticadvertising #TechSolutions #ssp Moshe Cohen Lior Siva Shai Finezilber Nitsan Cohen Keren Pass Shahar Bador Tal Melenboim

What an incredible year it's been for amp sound branding Landor! It's a real pleasure to be on this exhilarating journey with you all! 2024 promises to be even more exciting. Here are some of the sonic trends we are expecting: -The meteoric rise in demand for scalable, on-brand music and voice. We have the only AI based, generative music platform on the market, creating ownable, branded music in an instant. -Increase in highly personalised user experiences, which include instantly customised music, tailor made to the users preferences and languages. We have pioneered this with some of brands this year, but expect a boom in the next year(s). It's not enough anymore to simply cut through the noise, you also need to match the mood to the moment, the tone to the receiver's personality, and say it in the right language.... -UX/UI and brand voice will become more and more important. The next frontier in sonic branding and something we at amp sound branding Landor have been spending considerable time on in 2023. What are some of your sonic predictions for 2024?

At the Coalition for Innovative Media Measurement (CIMM) Summit on Oct 10th, Michael Guth from Spectrum Reach and Krista Panoff from Innovid discussed learnings from measuring hundreds of TV campaigns over the last 2 years at their fireside chat. Key takeaways include: - Don't equate reach with outcomes. Primetime reaches many but other dayparts drive higher response and outcomes. - Verticals have high-performing "sweet spot" days. Measure and identify each vertical's optimal days, so you can optimize accordingly. - Align media and creative insights for better performance. Optimize both media and creative together based on measurement findings. #CIMM #Innovid #spectrumreach

Exclusive New Year Offer: Get £1000 Off Bellabot! 🌟 Exciting news! Say hello to Bellabot from Hutech Robotics - the game-changing robot designed to revolutionize businesses! 🤖 With an incredible £1000 off offer, now is the perfect time to experience the power of Bellabot in your business. Customize it to fit your unique needs and seamlessly integrate it into your daily operations. #Robotics #Innovation #BusinessTransformation

My team and our significant others went out to Hamilton’s. The company picked up the tab. Everybody had great fun. And the kicker was not in seeing the show live. It was meeting the significant other of our colleagues. So this is him … her ... them! LOL! I am a big believer in team bonding. According to BetterUp Labs, 53% of employees don’t look forward to work because of co-workers. And 52% of employees want more connections at work. Going out to Hamilton’s provided an opportunity for our team to look at each other beyond the confines of work. It let us enjoy a performance together, and at the same time, catch a glimpse of something or someone in our colleagues’s lives that made our connections with each other more meaningful. Work is work. But meaningful connections with fellow team members can make work, “un-work”. It can transform work into a means of discovering purpose and significance in what we do together. I think, if teams can do this, if they can build more meaningful connections with each other, we might enjoy our work a whole lot more and perhaps, be even more impactful in what we do together. I guess it is quite intentional that in StrengthsAsia, we do a lot in trying to create stronger and more meaningful connections with each other so that in turn, we can lift our heads up high and stay true to our calling in helping our clients build more meaningful connections in their teams in very real and tangible ways. . . . . . everything is #conversation knowing your #Soundwave transforms https://lnkd.in/gSFjeUVm https://lnkd.in/g2eCG-g

I thought GoPro was doing well until I checked its performance since going public. Turns out, it's not just the stock; financially, the company is struggling. Checked all the boxes: ✅ Category-defining product & Market leader (in Action cameras) ✅ A household name and a strong brand ✅ Profitable since IPO Yet, after a decade, it's in shambles. Here's the scoop from my deep dive: 1) Too many variants flooded the market, allowing traditional camera companies to catch up and commoditize the product (losing pricing power) 2) The Total Addressable Market (TAM) didn't expand, leading to saturation. 3) The innovation dried up, new players like Insta360 emerged. Here's the link to the full deep dive I shared on twitter - https://lnkd.in/dzwshgXq