Digital Signage Pulse’s Post

FYI: Walmart, Target And Pet Store Chewy Generate Most US Retail Media Ad Impressions (16:9): A LOT of companies in the digital signage ecosystem have their eyes on whatever prizes are available through the rise of retail media networks, ... #DOOH #digitalbillboards #digitalsignage

FYI: OOH’s share of total media ad spend continues gradual decline (EMARKETER): by EMARKETER Editors. Out-of-home (OOH) ad spend in the US will cross $10 billion for the first time in 2027, per our March 2024 forecast. Beyond the chart: Nearly one-third (roughly 27%) of OOH advertising in 2023 was for local services and amusements, according to the Out of Home Advertising Association of America (OAAA). Digital […] #DOOH #digitalbillboards #digitalsignage

FYI: Walmart builds wide lead among US retail media networks, report finds (Marketing Dive): Peter Adams, Senior Reporter. Specialized retailers like Chewy and Sephora generated over 1 billion impressions in Q1, speaking to growing scale for more niche players. Walmart’s retail media network is far ahead of the pack compared to U.S. peers when it comes to delivering advertising impressions, a report by Sensor Tower revealed. The big-box store […] #DOOH #digitalbillboards #digitalsignage

FYI: World Out-of-home Organization will hold first in-person European Regional Forum November 4-6 in Milan: This comes at a time when according to WOO’s latest Global Expenditure Survey, Europe has overtaken North America in terms of size of market by revenue, reflecting its position as the test bed for many of the most exciting developments and innovations in the industry, especially in rapidly-growing digital Out of Home (DOOH.) This too, is […] #DOOH #digitalbillboards #digitalsignage

FYI: Australian out-of-home media industry reports 6.7% revenue increase in Q2 2024 (Mi-3): The Out-of-Home (OOH) industry in Australia has reported a 6.7% increase in net media revenue for Q2 2024, totalling $305.4 million. This is a significant rise from the $286.2 million recorded for the same quarter in 2023. Digital OOH (DOOH) revenue accounted for 74.4% of total net media revenue year-to-date, marking an increase from 71.9% […] #DOOH #digitalbillboards #digitalsignage

FYI: Australia: Coles opens retail media network across its liquor stores (AdNews): This capability will make Coles 360 the only retail media network offering a food and drink proposition in Australia. Coles 360 plans to connect food and drink suppliers to develop joint media plans based on similar audiences and objectives. “That’s where the real opportunity lies. We have oversight of brands objectives so can help facilitate […] #DOOH #digitalbillboards #digitalsignage

FYI: ATM-topper DOOH network in U.S. 7-Elevens rebrands as C-StoreTV; partners with Vengo as media sales arm (16:9): by Dave Haynes. A digital OOH network that has screens in some 8,500 7-Elevens across the US has rebranded as C-StoreTV, and engaged Vengo as its media sales arm. C-StoreTV is rolled into the 60,000 screens Vengo markets across the U.S. and in the U.K., more than half of that in retail. Vengo started out […] #DOOH #digitalbillboards #digitalsignage

FYI: How digital signage is used in air traffic control remote towers (Invidis): Avinor’s tower center in Bodø controls already 11 airports remotely. The remote tower concept works so well that seven additional Norwegian airports will soon also be controlled from Bodø. With the help of high-resolution video and infrared cameras and professional displays, air traffic controllers have an overview of the traffic even at far away airports. […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Good News for OOH: The Demise of the Chevron Doctrine in Billboard Regulation (Billboard Insider): Richard Rothfelder, Rothfelder and Falick. On June 28, 2024, the Supreme Court effectively eliminated the deference afforded federal administrative agencies in their interpretation of ambiguous federal statutes, which had been condoned since 1984 under the so-called Chevron Doctrine. Allen also accurately noted that, while the decision involved federal instead of state regulations, Loper Bright might […] #DOOH #digitalbillboards #digitalsignage

ICYMI: OAAA hall of famer Jimmy Tidwell 1933-2024 (Billboard Insider): Lamar Board Member and former OAAA President and CEO Nancy Fletcher says: “Jim Tidwell was a western gentleman in the finest sense. Hard working. Straight talking. Smart. He was dedicated for decades to Donrey Outdoor Advertising – and OAAA honored him with the Hall of Fame Award in 1999 for his deep industry involvement and […] #DOOH #digitalbillboards #digitalsignage