Diana Luu’s Post

I finally caught up on Mark Ritson's Cannes catchup - 'Creativity is Not Enough'. There was plenty to digest and some interesting takeaways to challenge the emphasis marketers put on creativity: 🚀 Customer Perception: How often are you coming into the mind of your customer? If you aren't, creativity has very little effect on driving marketing outcomes. 🙋♂️ 180 of Market Orientation: We need to see things from the customer's perspective. This may sound mundane but leads to real opportunities. 📚 Why Change the 4Ps: The 4Ps are just as crucial as ever. I agree with Mark, as marketers we like to add, change and sprinkle fairy dust onto the 4Ps, but why alter something that works. 📝 Simplicity in Strategy: Keep it simple. Who are we targeting? What is our position to those targets? What are the objectives for the period ahead? So, do I think creativity is a crucial factor in marketing success? It plays a role, but you need to have your marketing 'house' in order first. I hope Mark Ritson doesn't mind me sharing the screenshot below, as it is a great example of where to focus first before creativity (Promotion and Place are cut off). If you have a spare 50 mins check out the presentation here: https://lnkd.in/dp5kwS_n As always thank you to Mark Ritson for sharing his knowledge with those who couldn't attend Cannes Lions International Festival of Creativity.

A couple of weeks ago at Cannes Lions International Festival of Creativity, a CMO asked me why they should care about price. My answer was really simple- what’s the point in spending all your energy building brand strength and product awareness to then have a team you don’t interact with undermine that with a pricing and promotional strategy that devalues this. Marketers don’t need to own it, but they should certainly have visibility and input so everyone is executing to the same strategy. If you don’t have access to your pricing teams reports, ask, and if there doesn’t seem to be any competitor insights, we’re here and happy to help. After all, successful strategies are coherent ones. 👌

🌟Speaker Highlight🌟 We're ecstatic to have Dominik Prinz-Barley, Head of Brand at Google, joining us for this year's conference. He'll be leading the session, Brands at the Speed of Culture. This 45-minute talk dives straight into the modern marketing playbook that helps brands break through and thrive in culture. Based on his experience in creating some of the world's most admired brands, Dominik Prinz-Barley unpacks what it takes to read the signals that lead to bold creative and branding, explores how to inject those insights into award-winning campaigns – and, by using real-life examples from his work as Google's Head of Brand, lifts the curtain on the blueprint that has shaped one of the most beloved brands of our times. 🎟: https://lnkd.in/gzZiYZW

It’s taken 3 years and 150 personal brands to refine this. But I’m 100% sure this is the best way to build a personal brand in 2024. So I built this guide to show you how to: 1. Position yourself as a credible thought leader 2. Build an audience around your brand 3. Convert that audience into $$$ So you can: - Scale your business - Unlock untapped revenue  - Outlast your competition… Follow our simple PAC model 👇 ps. On 17th November 2023, I’m running a free training showing you how to implement this to become your industry's go-to thought leader in 2024, including: - More depth - Examples - How-to’s - Best practices - Q&A with Kurogo’s personal brand specialist If you’d like to join it’s totally free. Just: 1. Like this post 2. Comment ‘Me’ I’ll send you a link to register.

𝗜𝘁'𝘀 𝗮𝘄𝗮𝗿𝗱 𝘀𝗲𝗮𝘀𝗼𝗻 🏅 𝗮𝗴𝗮𝗶𝗻 𝗮𝗻𝗱 𝘄𝗲'𝗿𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆. 🎉 𝗕𝘂𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝗮𝗹𝗼𝗻𝗲 𝗶𝘀 𝗻𝗼𝘁 𝗲𝗻𝗼𝘂𝗴𝗵. I love creativity. But far too often it's all about creativity. Last week I posted the global CMO survey from Gartner. It was about the situation we find ourselves in: "CMOs Pursue Growth in the 'Era of Less'". Marketing Budgets Have Dropped to 7.7% of Overall Company Revenue in 2024. This makes it all the more important that we see creativity as an important means of achieving goals in marketing. However, creativity is only successful in combination with many other measures. I can highly recommend Mark Ritson's Cannes session "Creativity Is Not Enough". The point is that creativity is just one factor in the vocabulary of marketing effectiveness. His presentation will look at all aspects of marketing effectiveness and how they work alongside, underneath and on top of creativity to get marketing to work better. Quote credits: Einstein 🙌 #creativity #marketing #effectiveness

Building a Strong Event Brand in the Digital Economy Developing and Building Trust with Your Audience. In the digital economy, event marketers face the challenge of standing out in a crowded marketplace. Building trust between your event brand and your audience is paramount to establishing a successful and distinct presence. By consistently delivering on promises, being authentic and transparent, showcasing social proof, and adapting to audience needs, you can create a strong event brand that not only captures attention but also fosters lasting trust and loyalty. In the world of event marketing, trust is the foundation upon which remarkable experiences and long-term success are built. Stay tuned to ShareYaarNow for more insights and tips on event promotion and marketing success.  https://lnkd.in/dsB4juCj

Building Brand Authority Through Thought Leadership. In today's competitive landscape, ""Building Brand Authority Through Thought Leadership"" is paramount. Here's how:Share Valuable Insights: Provide unique perspectives on industry trends and challenges. Engage with Your Audience: Foster meaningful discussions and respond to feedback. Create High-Quality Content: Deliver informative articles, webinars, or whitepapers consistently. Network and Collaborate: Partner with industry experts to expand credibility. Stay Current and Relevant: Keep updated on industry trends and share timely content. Establish Trust: Position yourself as a trusted source by offering valuable and reliable information.

🎙️ Just wrapped up an inspiring webinar on the Cannes Lions roundup! 🏆🌟 The insights shared were truly eye-opening, and I'm excited to share some of the key takeaways with you all: 🔹 Creativity Unleashed: The event emphasized the limitless potential of creativity in driving impactful campaigns. From innovative storytelling to cutting-edge technology, the Cannes Lions showcased the power of pushing boundaries. 🔹 Purpose-Driven Marketing: A recurring theme was the importance of purpose-driven marketing. Brands that authentically align with meaningful causes are connecting on a deeper level with consumers, making a positive impact while driving business success. 🔹 Diverse Perspectives: The discussions highlighted the significance of diverse voices in advertising. Inclusion not only strengthens campaigns but also reflects the richness of our global society. 🔹 Data's Role: Data-driven insights were spotlighted as a driving force behind successful campaigns. The ability to harness data to tailor messages and measure impact is a game-changer in the marketing landscape. I'm grateful for the opportunity to learn from industry leaders and excited to implement these insights in our upcoming projects. Let's continue to innovate, collaborate, and drive positive change through our creative endeavors! 🚀🌍 #CannesLions #MarketingInnovation #CreativityMatters

"As consumers, we're inundated with more noise than ever before. And so, as a brand, a key way that we can stand out is through creativity—but it has to come through in a way that feels authentic to us and to our audience," shares Katie (Risch) McAdams on why creativity is vital for good business. Check out more via Ad Age by MediaLink.

Did you know that proprietary events have been predicted to grow at a rate of 12% between 2022 and 2026? That means we're half way there! Check out these stats and others below... #eventprofs #eventresearch #eventindustrytrends #proprietaryevents #experientialmarketing #brandexperiences #proprietaryevents #conferencesandevents #corporateevents