Denise Persson’s Post

Personalization is everything in modern marketing. But the behavioral data that makes it possible comes with major challenges across teams. Snowflake's answer: Data Clean Rooms. Data Clean Rooms make it easy for organizations to collaborate with media, entertainment and advertising companies on sensitive data sets to safely unlock their analytical value and generate significant revenue. This Snowflake native application, thanks to our acquisition of Samooha, delivers easy-to-use, industry-specific workflows and templates like audience overlap, reach and frequency and last touch attribution. Snowflake’s open data and AI platform also works with AWS, Azure and Google, making it possible to collaborate with partners across regions and clouds. No exposing PII. No risking non-compliance. No stoking privacy concerns among consumers. Learn more about Data Clean Rooms TODAY at 12 pm CT from Snowflake’s experts and Comscore: https://lnkd.in/gm9PiivD

Join us at Google’s Pier 57 New York office on March 12th to discover how Looker and GenAI can help you unlock new revenue streams and reveal game-changing customer insights. 🇺🇸 Business Intelligence specialists from Google Cloud and leading advertising agency, Kargo, are going to discuss: + How Kargo enabled BI at scale to democratize access to critical information + Steps your business can take to monetize your data + How customers are creating value with GenAI https://lnkd.in/e88B5fxB #Looker #GenerativeAI #BusinessIntelligence #BI #GenAI

We’ve got some super interesting sessions to reveal how the Data Cloud and generative AI are transforming marketing in San Francisco at the Snowflake #DataCloudSummit 2024. Message me if you’ll be there and want to meet with me or our team. At last year’s summit, I shared the stage with Indeed to show how their marketing campaigns went from a months-long process to same-day launches leveraging a single source of truth. This year, I look forward to watching not one but two of my colleagues take the stage with some transformative technology and customer stories: Anthony Rotio will uncover how marketers can leverage #GenerativeAI to create audiences, launch journeys, and 10x their marketing results — all with a composable CDP on top of the Snowflake Data Cloud. Chris Sell will join Braden Moore to share how Harris Blitzer Sports & Entertainment uses customer data to personalize and segment campaigns for greater fan engagement and ticket sales. They’ll also share how other pro sports teams can do the same. Chris will also share the stage with Bill Stratton for a deep dive into how the Snowflake platform creates essential connectivity and interoperability for the media, entertainment, and advertising industries. It will be a great event, and we’ll see everyone there starting June 3. For now, here’s a look back at last year’s session with Suresh Susarla (He/Him).

🚀 Layering GrowthLoop’s #composableCDP on top of BigQuery #datacloud lets marketing teams build self-serve audiences and orchestrate cross-channel customer journeys in minutes. And they won't need resources from the data team to do it. Learn how with this guide. 👇

🚀 Layering GrowthLoop’s #composableCDP on top of BigQuery #datacloud lets marketing teams build self-serve audiences and orchestrate cross-channel customer journeys in minutes. And they won't need resources from the data team to do it. Learn how with this guide. 👇

🚀 Layering GrowthLoop’s #composableCDP on top of BigQuery #datacloud lets marketing teams build self-serve audiences and orchestrate cross-channel customer journeys in minutes. And they won't need resources from the data team to do it. Learn how with this guide. 👇

🚀 Layering GrowthLoop’s #composableCDP on top of BigQuery #datacloud lets marketing teams build self-serve audiences and orchestrate cross-channel customer journeys in minutes. And they won't need resources from the data team to do it. Learn how with this guide. 👇

🚀 Layering GrowthLoop’s #composableCDP on top of BigQuery #datacloud lets marketing teams build self-serve audiences and orchestrate cross-channel customer journeys in minutes. And they won't need resources from the data team to do it. Learn how with this guide. 👇

🚀 Layering GrowthLoop’s #composableCDP on top of BigQuery #datacloud lets marketing teams build self-serve audiences and orchestrate cross-channel customer journeys in minutes. And they won't need resources from the data team to do it. Learn how with this guide. 👇