Denise Persson’s Post

At Google Cloud Next, we announced that we’re Google Cloud’s 2024 Marketing Analytics Specialization Partner of the Year. Find out how Marketing Analytics can unlock new insights from your data and provide personalized experiences to help you connect with your customers. 🤝 https://lnkd.in/exFPPyxk #Marketing #MarketingAnalytics #Looker #GoogleCloud #Data #AI

MARKETING DATA CLOUD FORUM Who doesnt want to hear about Gen AI for Marketing right now!? Join us for a webinar with #AWS, #Salesforce, #Braze and many more April 9th - 9.30am - 10.30am. https://lnkd.in/euuxPrPN #snowflake #AI #LLM #data #Marketing #GenAI

In my opinion, the more forward thinking companies out there aren’t as focused on the deprecation of 3rd party cookies. Instead, they're already finding ways to maximise their consented first party data. Cloud solutions give marketers the ability to increase the effectiveness of their data through the use of advanced analytics and AI, helping them to identify intricate elements in their users’ behaviour and base future modelling on it. Taking this approach allows for user data to be utilised in more advanced ways, such as predictive solutions. Some of the most common examples of how data can be used to predict future behaviour are in areas such as conversions, customer lifetime value, customer churn, as well as advanced audience creation - all of which are just the tip of the iceberg. With 3rd party cookies set to leave us and the potential reduction in user data that this might bring, it’s imperative for businesses to have a future-proof data strategy to account for this. Accomplishing this isn’t as daunting as it might seem though. For those of you who'd like to take control of your 1st party data, please don’t hesitate to reach out to us at TRKKN. We’d love to hear from you… #trkkn #data #1stpartydata #datastrategy #futureproofing #cloud #predictivemodelling #consenteddata #privacyfirst #advancedanalytics #AI

Interested in hearing from the leaders forging the future of privacy-first, data-driven marketing? Join us for the Marketing Data Cloud Forum. Session highlights include: - How Data Agility Supports Cohesive, Personalized User Experiences - How to Navigate the Connected Television Landscape - How Hyper-Transactional Data Helps Brands Build a Competitive Advantage - Leveraging Gen AI in Marketing With Snowflake and Microsoft - Building Your Customer 360 with Snowflake and Salesforce https://okt.to/WTRtmb

Interested in hearing from the leaders forging the future of privacy-first, data-driven marketing? Join us for the Marketing Data Cloud Forum. Session highlights include: - How Data Agility Supports Cohesive, Personalized User Experiences - How to Navigate the Connected Television Landscape - How Hyper-Transactional Data Helps Brands Build a Competitive Advantage - Leveraging Gen AI in Marketing With Snowflake and Microsoft - Building Your Customer 360 with Snowflake and Salesforce https://okt.to/SL0EIK

Interested in hearing from the leaders forging the future of privacy-first, data-driven marketing? Join us for the Marketing Data Cloud Forum. Session highlights include: - How Data Agility Supports Cohesive, Personalized User Experiences - How to Navigate the Connected Television Landscape - How Hyper-Transactional Data Helps Brands Build a Competitive Advantage - Leveraging Gen AI in Marketing With Snowflake and Microsoft - Building Your Customer 360 with Snowflake and Salesforce https://okt.to/yZzNsT

60% of marketing leaders expect challenges collecting customer data in line with growing concerns about data privacy, according to Gartner. Why wouldn’t they? Collecting data was already hard enough, with data silos, fragmented MarTech and complex toolsets too complicated for citizen users. Now, with 48 states expected to have introduced or passed data privacy laws by year-end 2024, personalization has never been harder. Enter, Snowflake. Snowflake was founded to eliminate data silos, unifying your first-party data and toolset with the most powerful data and AI platform on the planet. Snowflake’s Marketing Data Cloud also connects you to brands, agencies and partners that can instantly share live third-party data, safely and securely. Data Clean Rooms take Snowflake data sharing to another level, letting you exchange third-party data while identifying and protecting PII. Best of all, Snowflake’s easy enough to use that marketers don’t have to be beholden to data teams. Learn how Snowflake simplifies key use cases like C360, campaign intelligence, performance and attribution and full-funnel KPIs in this outstanding webinar:

If you're in Marketing, no matter the industry, don't miss out on the upcoming free virtual event on April 9! This is going to be huge. Behold the Marketing Data Cloud from Snowflake Join to: - Embrace first-party data and trusted marketing - Dive into generative AI, customer 360, measurement, and personalization - Learn from peers overcoming marketing challenges and breaking down silos https://okt.to/qhDQ4u

Join us on May 2nd to find out how retailers can embrace data + AI innovation to thrive in 2024. 🚀 Drawing on real customer success stories, experts from Google Cloud, Google Ads and Datatonic will discuss: + How your business can make better marketing decisions with analytics + How ASOS.com is empowering marketers using BigQuery and Looker + How Generative AI can help retailers innovate & personalize communication Register today. 👇 https://lnkd.in/eqd__Ffu #Retail #Ads #AI #GenAI #Looker #ASOS #Webinar Debojyoti Das (db) Ben Geach Tom Pindar

Tomorrow Google Cloud will focus on “Data-Driven Decision Making: Build Analytics Applications for Smarter Strategies.” They'll guide you through best practices, tools, and strategies for enhanced business intelligence. You'll discover how to transform your raw data into actionable insights, empowering strategic decision-making and highlighting the capabilities of Google Cloud’s data analytics and generative AI solutions. Don't miss out on this informative webinar! https://lnkd.in/eE5RkTeK #DataDrivenDecisions #Analytics #BusinessIntelligence