David Lemley’s Post

Struggling CPG brand? Marketers often update packaging as a quick fix. But the ROI is far greater when you take the time to address the strategic problems lurking underneath. https://lnkd.in/gumvSMCF #marketing #branding #strategy #cpg #roi #business #results #retailvoodoo #davidlemley🚨 Is your brand struggling? It might be time to rethink your strategy, not just your packaging. 🚨 Discover why a holistic brand strategy is crucial for sustainable growth and long-term success. Our latest insights dive into real-world examples, like Russell Stover, to show how strategic planning can revitalize your brand beyond surface-level fixes. Learn how aligning your brand's core values with market needs can lead to remarkable turnarounds. 👉 Read the full article: https://lnkd.in/gumvSMCF #BrandStrategy #Marketing #RetailVoodoo #Packaging #BusinessGrowth #DavidLemley

Struggling CPG brand? Marketers often update packaging as a quick fix. But the ROI is far greater when you take the time to address the strategic problems lurking underneath. https://lnkd.in/gjJBPhy9 #marketing #branding #strategy #cpg #roi #business #results #retailvoodoo #davidlemley🚨 Is your brand struggling? It might be time to rethink your strategy, not just your packaging. 🚨 Discover why a holistic brand strategy is crucial for sustainable growth and long-term success. Our latest insights dive into real-world examples, like Russell Stover, to show how strategic planning can revitalize your brand beyond surface-level fixes. Learn how aligning your brand's core values with market needs can lead to remarkable turnarounds. 👉 Read the full article: https://lnkd.in/gjJBPhy9 #BrandStrategy #Marketing #RetailVoodoo #Packaging #BusinessGrowth #DavidLemley

Managing Mid-Term Uncertainty: Enhancing Brand Planning Longevity How future-looking should we be when driving annual brand planning processes? By building a 3-5yr outlook into the annual Brand Planning process, strategy becomes more durable, and the focus can be on evolution rather than revolution. Key Points: Future-Focused Planning: Go beyond short-term goals for enduring brand strategy. Identify Risks and Opportunities: Prioritise and manage uncertainties for strategic advantage. Actionable Insights: Gain valuable outputs to inform your brand planning process at any stage. Enhanced Resilience: Ensure your strategy remains durable and adaptable in a dynamic market landscape. Read the full article here: https://lnkd.in/eXVeT2q2 #BrandStrategy #MidTermUncertainty #FuturePlanning #StrategicResilience #LongTermSuccess

At NINE, we can help conduct a top-line brand audit that empowers your business for strategic growth. Leveraging cutting-edge frameworks and toolkits, we meticulously map your current model, dissect your landscape, and analyse your customer dynamics. Our in-depth insights form the foundation for tailored recommendations, driving a comprehensive brand strategy and precise brand planning. #brandaudit #brand #review #growthmarketing

Highly recommended See below ⬇️ for all your marketing needs

Before your brand can contribute to sales and marketing initiatives, you must establish a solid brand identity that aligns with your business values. Here are two key steps to achieve business growth. Measure Brand Performance: Establish both internal and external benchmarks by identifying key performance indicators (KPIs) such as growth rate, engagement, and conversions. Set realistic goals based on your industry. Track metrics like brand recognition, brand perception, brand consideration, and referrals to assess brand performance. Maintain and Improve Brand Equity: Brand equity is how your brand is perceived by customers. It can be positive or negative, depending on their experiences with your brand. To enhance brand equity, focus on building trust, managing your reputation, prioritizing the customer experience, and expanding brand awareness. #brandmanagement #businessgrowth #brandidentity

A clear brand strategy can make the difference between success and failure. Check out this new blog post on keeping your brand fresh and relevant.

Discover the keys to reshaping your brand narrative in our latest blog post, featuring insights from two of 621's battle-tested experts on: 🔑 Recognizing signs of brand fatigue, from low conversion to changing industry needs. 🔑 Deploying essential strategies for brand rejuvenation, including stakeholder engagement.  🔑 Navigating the brand refresh journey, from making tough calls to iterating over time.  If reshaping your brand story is on the agenda, start here. https://lnkd.in/gcYis_eU #fractionalmarketers #marketing #brandstrategy 621 Consulting

Q4 is upon us. Time to execute for a strong close of the year - and to lay the foundation for 2024 momentum. A common question this time of year: Is it time to inject fresh life into your brand? @HarlanKennedy and @KrimStephenson, expert brand strategists with @621Consulting, share insights on spotting brand fatigue and building an impactful brand strategy. If you’re serious about enhancing your brand's resonance, this is a must-read: https://lnkd.in/gcYis_eU #fractionalmarketers #brandstrategy #Q4 621 Consulting

Discover the keys to reshaping your brand narrative in our latest blog post, featuring insights from two of 621's battle-tested experts on: 🔑 Recognizing signs of brand fatigue, from low conversion to changing industry needs. 🔑 Deploying essential strategies for brand rejuvenation, including stakeholder engagement.  🔑 Navigating the brand refresh journey, from making tough calls to iterating over time.  If reshaping your brand story is on the agenda, start here. https://lnkd.in/gcYis_eU #fractionalmarketers #marketing #brandstrategy 621 Consulting