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277+ directors & 197+ managers in football studied. | Leadership matters.

Progress. All clubs want it But few clubs have discipline in the process, to progress consistently. Bernhard Seonbuchner, Sporting Director of FC Red Bull Salzburg on how they work with clarity & conviction: "When selecting our players we give a lot of importance to talent, but also to their ability to develop. We look for players who have never climbed Everest... but who truly want to climb it. Players who still have the peak of their ability. career ahead." "We want to offer them the opportunity to do so and at the same time benefit from it. The scouting department is quite small. We have less than 10 people. However, the market of players that interests us is not that large, since we have clearly defined objectives." "Furthermore, nowadays, the players are controlled in different ways: we use video a lot, relying on a large amount of very specific data. There's really no secret. It's a matter of talent and willingness to work hard." "We give the players the right confidence and that ultimately translates into a lot of playing time at a relatively high level." "We have a clear idea of how we want to play and the development levels of the Red Bull Academy, the Youth League team and FC Liefering - which acts as a subsidiary - provide an optimal environment and generate the appropriate stimuli for the evolution of the players." [Marca] = Each week, I send one email with principles that sharp decision makers in football use to gain an edge. It's always short [5 minutes or less] & comes every Saturday morning. Join 1K+ leaders here: https://saturdaysd.gr8.com

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