So here we are once more – it’s Election Day in the UK and the bombardment of manifesto pledges, photo-opps, social media faux pas and political schadenfreude is finally at an end. It’s been a strange campaign across the political spectrum; it feels like Joe Public hold such contempt for the political class that apathy hasn’t just taken hold, it’s become an epidemic. Everyone I’ve spoken to about it says the same thing – it’s a foregone conclusion and therefore anything the Parties have to say is just ‘noise’. But the fact is there is still a choice to make (and not voting is, of course, also a choice) – and our decision will be driven by several factors: 1. Do we feel that a change is needed? 2. Are we motivated enough to help make that change? 3. What information do we need to help us understand what kind of change we want to see? 4. Are there any other factors that could affect our decision making (e.g. tactical voting)? Now imagine the above questions in the mind of a potential customer. As marketers we sometimes need to remind ourselves that our target audience are ‘voters’ - they need to make informed decisions based on the best information at hand. So make sure your 'info' is more compelling than your rivals (and if you've been the incumbent for the last 14 years and have made a series of monumental mistakes, don't expect to keep the customer...) Vive la revolution! #electionday #b2bmarketing
Darren Higham’s Post
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We are officially less than one year away from the 2024 U.S. presidential election. While this event has many implications for society at large, it has many marketers wondering what impact this may have on their brands. A few of the most common questions? 🤷What effects will the election have on the advertising landscape? 🤷How will consumer sentiment shift during this time? 🤷When should marketers prepare? Learn the answers to these questions and more in our latest POV by Mathew Larson VP of Media + Connection Strategy below!
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Specialist Head Hunter - Marketing, Communications, Creative at Radial Recruitment Ltd
Mostly positive 📈 My recent poll results are in. I asked how people are feeling about the future with the impending election 🗳️ The good news is people are feeling mostly positive. This chimes with what I am hearing from the market too: 51% Optimistic 😀 19% Pessimistic 😟 30% Too soon to tell 🧐 Change is needed, change is good. Uncertainty doesn’t need to be a negative - it can be exciting ✨ I’m definitely positive about the future post-election and I’m interested in seeing how people’s views change towards the end of the campaign⌛ #MarketingLeaders #MarketingEdinburgh #PositiveChange #PositiveFuture
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As a marketer or brand, if you don't account for the impact of #political spending across your entire #mediamix, you will be in for a rude awakening. Make sure you are accounting for the impact not just during the #traditional election windows, but state and local primaries can have a significant impact, even on national brands. Are you and your brands diving deep enough into #strategy and #data to account for political dollars that are entering the markets early and the havoc that can spread even post election with inventory constraints long after the election in November. What shifts might you be making?
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Founder SubjectLine.com & President and CEO Outcome Media [Worldata Group] & Founder GURU Media Hub [Parent Co of GURU Conference, DELIVERED Conference and GURU PODCAST NETWORK
How the election will Impact your marketing!😮Email performance will drop 2%-3% each week! [please do NOT leave any comment that is political. I will erase because political talk is 🤮] New 10 min pod episode on this topic - https://lnkd.in/eD_tUBHn
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Ad Media Sales Executive | Trusted Digital Marketing Advisor helping Specialty Ag growers expand their b2b presence and generate business
Email and paid search continues to evolve and the upcoming election will only cause more confusion and frustration as well as skyrocketing costs if you are not STRATEGIC with your efforts. Many fruit, vegetable, and organic growers are gearing up for big trade shows around the election timeframe, this is not the time to scale back efforts because you are worried or think results will not be good. Let's connect on some of the various digital platforms available for you and your business to continue reaching your target audience and maximize those efforts. 🤝 #AgricultureMarketing #EmailMarketing #B2bmarketing Fruit Growers News Vegetable Growers News Organic Grower
Founder SubjectLine.com & President and CEO Outcome Media [Worldata Group] & Founder GURU Media Hub [Parent Co of GURU Conference, DELIVERED Conference and GURU PODCAST NETWORK
How the election will Impact your marketing!😮Email performance will drop 2%-3% each week! [please do NOT leave any comment that is political. I will erase because political talk is 🤮] New 10 min pod episode on this topic - https://lnkd.in/eD_tUBHn
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In the realm of politics, knowledge is power. To develop an effective political marketing strategy, it’s crucial to have a deep understanding of the political landscape for which you are operating. This encompasses not only understanding the specific issues and concerns of the constituents but also gaining insights into the prevailing political dynamics, public sentiment, and the actions of competitors. By understanding the political makeup , political marketers can identify key stakeholders, target specific voter segments, and craft messages that resonate with the constituents. This understanding allows them to navigate the complexities of the political environment and develop strategies that can effectively influence public opinion and gain voter support. Please call or email us to discuss ways that we can assist you in winning your election! Conservative Pointed Strategies 870-824-7505 Conservativepointed@yahoo.com We get your message out there!
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Strategic Counselor, Trusted Advisor & Advocate™; USArmy Veteran; Industry President; Thought-Leader; Speaker; Author; Private Company Director; DuPont Co Corp Dvpt Exec; Philanthropist; Civic, Business & Faith Leader
Fascinating Overview of Today's #Media Landscape shared by friend #MichaelMika, who matches me step-by-step in our ravenous appetites for #Media, #News, #Politics & #PublicAffairs Coverage. Interesting Reading here. Leaves me wondering what I might miss because (1) #Facebook I exited 8yrs ago after being among the first "old guys" to go on it for years, (2) #Twitter now #X which I've never gone on nor do I even "sample," (3) #Instagram, refuse it as though it was "spicy food", and (4) #TikTok, which I avoid like Vegetables! More often, I have the 4-5 papers I read in print, the 120min plus of Daily #NewsFeed that the #Algorithms send me via #Microsoft, and postings from friends, like this one!
This is one of the best description of state of our media landscape today. Read it learn about the readership bubbles that will determine our next election
12 media bubbles could determine fate of Biden vs. Trump rematch
axios.com
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Marketing Consultant ǀ Outsourced Marketing Management – Delivering Revenue and Profitability Growth. Helping Busy Business Owners and Marketing Directors to Create, & Implement Marketing Strategies and Brand Plans
This week, the UK's General Election results will reveal the impact of the political campaigns. While we’re not delving into party specifics, we believe that the core principles of effective marketing apply to both sales and votes: - Understand your target audience thoroughly - Educate them on how you can solve their problems - Use their language to build trust - Engage with them where they prefer - Stay consistent Do you agree? #OutsourcedMarketing #Election2024 #MarketingCampaign
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Resolving Workplace Worries with Inspirational Insights. Transformational Trailblazer. GenX Genius. 30+ Years Lived Experience! Neurodivergent. Disabled. Cancer Survivor. Cat Mad! 😻
**Update** The post & poll appears to have magically resurfaced, some 50 minutes after I posted this! 👀⬇️ I see my poll has been taken down by the LinkedIn feds! 🚓👮♂️ LinkedIn Help any idea why? It was completely harmless, just for fun and I made a point in saying it wasn't at all political! Yet other posts I've seen talking seriously about actual UK General Election stuff, like hustings etc, are still there!? The poll is still showing in my posts but when I click on it, it says doesn't exist! Here's a screenshot.... image description for accessibility: screenshot of my activity on my profile showing my last 3 posts.
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