Daria Kashurina’s Post

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Co-Founder @ 8B.world | Accept payments & Disburse funds in hard-to-reach regions Strategic Marketing Advisory @ Winway.one | Payment processor for entertainment

As German banks strategically shift from Giropay and Paydirekt to the European Payments Initiative (EPI), this move is set to significantly reshape the digital payments landscape across Europe. This transition marks a pivotal moment in the evolution of our financial ecosystem, offering several crucial benefits and opportunities. German banks have announced plans to discontinue Giropay and Paydirekt by the end of 2024, aligning with the broader goals of the EPI. This initiative aims to create a unified, secure, and efficient payment system across Europe, providing a robust alternative to global giants like PayPal and Visa. Why this Matters: 1. Enhanced Cross-Border Transactions: The EPI facilitates smoother and more efficient cross-border transactions. Countries with strong trade relations within Europe, such as the Netherlands, France, Belgium, and Italy, will particularly benefit. Systems like iDEAL in the Netherlands can seamlessly integrate with the EPI framework. 2. Competitive Edge: The EPI promises secure, fast payments, P2P transactions, and loyalty programs, making it attractive for consumers and businesses seeking diverse payment options. 3. Unified Standards: A unified payment infrastructure across Europe ensures consistency and reliability, reducing the complexity and cost associated with managing multiple payment systems. Key Business Verticals Impacted: 1. E-commerce: * E-commerce platforms will benefit from the streamlined payment process, enhanced security, and reduced transaction fees. This integration will foster consumer trust and boost online sales. Followed by 2. Retail 3. Travel and Hospitality 4. Financial Services. 5. Logistics and Supply Chain Countries like the Netherlands, with its robust iDEAL system, and France, with Carte Bancaire, are well-positioned to be early adopters of the EPI. These nations have already demonstrated a commitment to digital payment innovation and are likely to see the benefits of a more integrated European payment system. Open Questions: * Is this shift a response to the increasing involvement of cryptocurrencies in the financial sector? * How will this transition align with other trends aimed at simplifying cross-border transactions within Europe? This shift towards the EPI reflects a broader trend in the financial sector: the move towards greater integration and efficiency. By consolidating resources and focusing on a unified system, European banks are not only enhancing their competitive edge but also fostering innovation and customer trust. As this transition unfolds, it will be crucial for other European countries to observe and potentially follow suit, ensuring that they too can reap the benefits of a more connected and efficient digital payments infrastructure #DigitalPayments #Fintech #EPI #BankingInnovation #CrossBorderPayments #Giropay #Paydirekt #EuropeanPayments #Ecommerce #Retail #Travel #FinancialServices #Logistics

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